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What was accessible to celebrities in terms of fitness is now accessible to the aam aadmi, the mango people of Pakistan!



Sleek bodies, trimmed figures, curved silhouettes and flat abs! Something which we are lead to believe that only resonates deeply with celebrities and film stars. A country obsessed with skin whitening and unrealistic ideals of beauty. Where the notion of fitness regimes is perceived to be a myth and film stars are heralded as demi gods! And where the journey from being fat to fit is asserted as a horrendous prison trial, sustainable only by a very few.

Why we are lead to believe such hypocrisy, escapes me! Because even though we might be considered a young nation in terms of health & technological advancements, there are still those who are striving hard to bring change and elevate the health standards of the common masses. Those dedicated to bring change.

One such evolutionary step in enhancing the aam aadmi’s life and health standard is the introduction of the first ever Fit3D technology by Fitness Diagnostic Lab in Pakistan which enables 360 degree infra-red scans of the human body in order to visualize where your level of fitness stands! It enables individuals to break the common barriers associated with weight loss and stagnant progress.

This far reaching technology displays what your measurements are, how much fat and muscle you have, what your 3D avatar looks like from all sides, and basically how fit or unfit you are. And most importantly what you need to do to shred those scathing, stubborn pounds. In short it crafts a workout tailored specifically for your needs pin pointing your focus areas.

One of the most common mistakes made by those aspiring to lose weight is to embark on a gruesome fitness regime involving all kinds of exercises from squats to skipping, core to cardio. Expecting results at snap and than giving up when anticipated outcomes fail to appear. Here is where Fit3D technology is the most productive. It enables you to see even the minutest of the changes in your body even after brief periods of exercise and dieting which commonly escape the human eye. So, instead of getting frustrated and hanging up your guns at the absence of apparent change, the aam aadmi, the common populace can envision them reaching their fitness goals and losing those persistent pounds, without losing the motivation to work out!

So, you don’t need to be a millionaire or a film star with massive wealth,  in order to access  a state-of-the-art gym(s), personal chefs, massage therapists, and other resources that you most likely just can’t afford. Instead what you just need is a Fit3D scan to determine your areas of concern where that cellulite is stored amass and a laser like focus to stick to your specified workout. A country where unfortunately dusky and fat are considered synonymous to ugly, the impact of such a discovery will not just make progress in the field of health but also its socio-cultural implications will be far and wide. It is time that along with accepting issues related to mental health, people also endorse Fit3D technology to relieve themselves from unnecessary stress affiliated with weight and the unrealistic ideals of achieving an hour glass figure. Simply put, it’s all that you really need!


Lock-down is temporary but Father’s day is permanent



He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party

Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft

Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit

For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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Imdaad- A Dire Necessity in this Global Pandemic



Pakistan, as we know it, has a well-established reputation of being one of the most charitable nations. Having to face several natural disasters and a debilitating disease-induced economic crisis over the span of a year has greatly fueled our philanthropic efforts.

As we reflect upon the ongoing destruction being caused by the spread of the Coronavirus, our hearts are left shattered while our minds are perplexed.

The heart-rending reality kicks in: even if the virus doesn’t end more lives, hunger caused by unemployment surely will.

Meet Manahil Naveed, a 17-year-old who embarked on a journey to give back to the needy by founding her own charitable organization by the name of Imdaad.

Imdaad is a non-profit organization working against the clock to provide food and hygiene packages to families living beneath the poverty line in Lahore. So far, their team has managed to deliver these packages to more than 50 families in need. As they work solely off donations, the people of Pakistan have generously extended their hands to help Imdaad’s cause.

This is what she has to say:

“Tuning into the news every day and witnessing the number of cases rapidly grow along with the effects of this growth managed to create this undying feeling of sadness within me. Witnessing small businesses shutting down, I couldn’t help but be concerned about how the poverty-struck families of daily wage laborers would manage to find their next meal.”

While many of us want to help the needy during this pandemic, the majority are rightfully afraid to be in close proximity to others.

This is where Team Imdaad steps in. They bridge the gap between the generosity of potential donors and their fear of catching the virus by being around large groups of donees.

Using the best protective gear out there, Imdaad’s team buys and packages ration bags to ultimately be handed to the destitute, all while ensuring that each recipient is truly in need by asking trustworthy sources such as local heads and representatives of other NGOs.

We will end this piece on a little saying Manahil has used as Imdaad’s slogan: “Hamdardi Imaan hai.”

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Our Favorite Fashion Divas that have Evolved Over Time



While reading the title, you must be thinking about the acting skills and how these ladies have made their name in the drama and film industry. But no, here we are talking about the fashion game of these actresses that have taken us all by surprise. Perking up their style statement and emerging as few of the finest actresses in terms of being glamorous and presentable, they have absolutely conquered the fashion world. 

These are our favorite Divas who have proved that working on oneself is never a selfish thing and this hard work can eventually help you in the long run.


Saboor Aly 

Starting from soaps and not so glamorous dramas, we never saw Saboor Aly dressing up as impressively as she does now. Probably, this is the social fashion awareness that some choose to pick and some don’t. And, we have to say that Saboor is doing quite well with her dress sense while earning a huge fan following at a great pace. She is one of those finest actresses who keep us hooked to their gram-game as something cool and happening just pops up out of nowhere anytime and any occasion.


Nausheen Shah 

Our fancy-pants; Nausheen Shah has instantly beefed up her fashion game and we cannot stop admiring her taste and style in whatever she wears. She has definitely come a long way. Also known for carrying bold statements just like in a recent awards show, her hairstyle was quite eccentric perfectly aligning with a blingy Hussain Rehar attire.

Sadia Ghaffar

Her vibrant tops, glowing face and quirky pants have got our attention and we, indisputably, give her the award of being the most stylish actress among the lot. This was never the scenario from the day she joined the Entertainment industry so, she came this far and has definitely grown into a woman who keeps herself up-to-date in every trend and fashion.

Iqra Aziz 

Our recent favorite bride, Iqra has polished herself over time and we love how effortlessly she carries every outfit in sheer grace and pizzazz. Recently, she has been appointed as the face of Al-Karam and this was all a result of gradual progress and immense effort she has put into building her powerful aura and strong-headed personality that beautifully harmonizes with her chic and classic sense of styling. 

Sonya Hussyn


If Sonya had a synonym, it would be the word “grace”. We love her for her impactful persona, the way she dresses up and the way she owns everything she wears with undying confidence. There are very few celebrities who have evolved to be steezy and sassy in a way that they know what they should actually wear. Unlike some who do not even know their body type. Sonya Hussyn proves that style is always within, you can improve with time but class remains constant.

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