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FIRST VIRTUAL FASHION SHOW OF PAKISTAN BEGINS

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Pakistan’s first ever ‘virtual fashion show’- the brainchild of Frieha Altaf CEO of Catwalk Event Management & Productions started yesterday on Geo Television Network’s social media platforms Har Pal Geo, yesterday. 

The ‘Catwalk Cares’ Virtual Fashion Show’ was initially planned for the first three days of eid-ul-fitr but postponed in respect to the memory of those who tragically lost their lives in the PIA A-320 jet crash including Pakistani supermodel Zara Abid. Later, the same was rescheduled to be aired on 5th, 6th & 7th of June 2020 (YouTube – 7:00PM) (Facebook – 9:00PM).

The innovative digital fashion show in which 19 leading Pakistani brands are participating, capsule pieces from their latest collections.

Day One included six designers. All the participating designers and models in the show repeatedly expressed what may now be the new ground reality in fashion show presentations: “virtual fashion shows.” They also appreciated the efforts of the management to dedicate this show to the front-liners. Amir Adnan said, “Designers care about them (frontliners) Catwalk cares about them and Fashion cares about them”

Show director Frieha Altaf thanked all the designers, models and frontliners and also hoped that the Eid garments given to the frontliners as kind gestures of gratitude “put a smile on their faces.

Day One kicked off with retail game-changer Khaadi whose collection   ‘Bohemia’ described by KHAADI CEO Shamoon Sultan as all about “expressing one’s individuality in a fun way” was modelled by: Robina Khan. Set against a brightly-hued ethnic backdrop the four-piece capsule included  vibrant fuchsia cobalt, citrine and tangerine ethnic prints transposed onto short belted bell-sleeved tunics and layered  tasseled coats  offset with traditional carry-on bags  Both designer and model thanked the front-liners for their brave services and vowed to continue to support them

Before the next designer Maheen Karim’s showcase ‘Parizad’, some behind-the-scenes communications between Maheen and her chosen model Rahhima Ali added a bit of interest and showed the art of coordination via social media. ‘Parizad’ was supposed to have been showcased at the cancelled Hum Showcase (March 2020). Maheen had collaborated with Image Fabrics and transposed their materials into classic Maheen Karim silhouettes. Parizad was ostensibly all about empowered women. The all-white five piece capsule included swirly one-shoulder lace evening gowns; three-layered bolero tops worn with Jodhpur pants and a gorgeous sari/stole hybrid evening look offset with traditional ethnic jewellery including teekas. To reiterate the fact the show was a CSR activity with Fashion indubitably “caring” both designer and model gave out thankful shout-outs to the frontliners including “doctors, nurses and policemen and women” 

The next designer Amir Adnan was happy and excited to be part of the innovative digital fashion show that was “’paying tribute to the frontliners. His four looks Summer Festive Eid collection was modelled by enthusiastic rising star Subhan Awan and used a simple palette of lilac and deep purple juxtaposed with black and white and was transposed onto slim long and short shalwar kameez elegantly coordinated with plain and printed waistcoats and buttoned prince coats.  Ironically it was a male model who was highlighted using the make-up kit Zero Make Up by NABILA which is the official hair and make-up partner for Catwalk Cares!

Nida Azwer spoke about the virtual show as “the new way forward to accepting and adapting to the new normal. Model Fahmeen Ansari presented the four piece ‘Anemone’ capsule by Nida that included timeless pieces carefully hand-embroidered using the finest quality fabrics enhanced with delicate crystal and traditional intricate resham and  zardozi embroidery. The season-less separates that included kalidars and jackets which can be paired in multiple ways radiated in soft hues of pinks, gold silver and ivory and are indubitably collector items.

Huma Adnan showed her collection ‘Kuchi’ included five looks that were inspired by Kandahar, Afghanistan and included long flowing white kuchi skirts worn with short embroidered tops and kuchi kaftan dresses in cerise, black, and pink florals, organically hand-printed by Afghani refugees, whom Huma closely works with and pays tribute to. The festive fusion and easily translatable resort wear collection was  accessorized with signature Huma Adnan handmade jewellery  made by the same Afghan refugee women, Well-edited behind the scenes looks of Huma’s model Abeer trying on the festive tribal jewellery was  energizing.  Huma also showcased matching reusable and washable masks which are also available for sale while calling the frontliners “our true heroes and patriots”

The sixth and last designer of day one was the ever eloquent and pioneering couturier Shamaeel Ansari was delighted to be part of Catwalk Cares and its initiative for the frontliners. The opulent three piece capsule collection ‘The Light of Darkness’ was elegantly modelled by Fahmeen Ansari in myriad well-lit and close-up shots and included black and silver backless short bell-sleeved tunics worn with slim cropped cigarettes pants; scarlet one shoulder frilly tunics worn with coordinated protective masks and a luxurious gold and black high-collared opera coat with slit kimono sleeves replete with leather gloves that exuded high voltage drama and glamour!

Day One ended with a photo montage tribute to supermodel Zara Abid (1992-2020) and “all the precious lives lost on the tragic PIA A-320 jet crash” against a lilting soundtrack of iconic Pakistani band Strings 2018 hit ‘Urr Jaoon’ (Fly Away). The montage included glowing tributes by friends and  colleagues who had worked with the late super model including designers Sana Safinaz, Khadijah Shah of Élan and Nomi Ansari and models and actresses Mushk Kaleem, Abeer Rizvi and Saba Qamar who had narrated the debut short film ‘Sikka’ in which Zara acted in a double role. 

With a well-executed and well-edited show, day one was an encouraging and inspiring harbinger for more great fashion to come…

Watch – ‘’Catwalk Cares’’ Virtual Fashion Show – Episode 1

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Lock-down is temporary but Father’s day is permanent

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He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party


Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft


Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit


For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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“Beyond Wonder Women”- A Facebook Initiative to Promote Body Positivity

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Beyond Wonder Women is the brainchild of Minahil Kashif, a Law graduate from the University of London. She struggled with all the things that a normal Pakistani girl has to go through when it comes to the concept of a “perfect body”. Minahil used body-shaming as fuel and a reason to start Pakistan’s first fitness and motivational group that promotes the idea of women of all ages, race and ethnicity to come together and live a positive and healthy life.
The initiative “Beyond Wonder Women” aims to help our nation unlearn the concept of “perfect body” by promoting self-love, along with encouraging to be healthy and discouraging them to come down to society’s unnecessary expectations.
Beyond Wonder Women strives to provide women a safe space. Their Instagram promotes fitness and health while they work on the community’s mental health and well-being through their Facebook group in order to maintain privacy.
Amongst other wonder women is  Maryam Feroz (@25vectors) who has produced content that has helped them achieve many milestones in a short span of time which include crossing 1000+ members on their Facebook group and getting shoutouts from international trainers such as @chontelduncan and @stephaniesanzo.

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A Model-Turned-Actress Still at the Peak of her Performance; Sadia Khan!

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Sadia Khan is a name that needs no introduction. The star has made sure she leaves an impression on the audiences with her charming on-screen persona and acting mettle both in the world of modeling and acting. Famed for one of the top performances of her career in Khuda Aur Mohabbat, this starlet has a lot of achievements under her name, and that isn’t all that makes her special.

Starting her career with modeling, this actor-turned-model was destined to be more than just a model. Launched in 2011 in various dramas and ramps, Sadia Khan’s personality and talent have been rather irrepressible. She’s covered countless magazines, starred in numerous dramas, modeled for Pakistan’s biggest brands; in short, there isn’t any territory the actress hasn’t explored. Not to mention, she has made one of the more successful model-to-television and movie star transitions in the Pakistani entertainment industry, like her magnetic performance in Khuda Aur Muhabbat (2011), Naina Syed in Laa (2014), Umm-e-Hani in Shayad, (2017) and Maryam in Maryam Periera (2018). Khan also appeared in a film which is Abdullah: The Final Witness (2016).

But let’s not forget that she was—still is—a unique and remarkable model, as we were all reminded by her triumphant shoots for brands including Khaadi, Sapphire, Gul Ahmed, Sana Safinaz to posing for various other brands. She was the brand ambassador of Khaadi for 3 years, and the brand ambassador for Ufone for more than 2 years. Sadia Khan was modeling from an early age, spending her teens posing for photographs. She then made it as an actress, filling her resume with unconventional and unique roles. The triple threat performer is not only an actress and a model, but also a singer and songwriter. Is there anything that this star can’t do? We don’t think so.

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