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Pakistan’s first ever ‘virtual fashion show’- the brainchild of Frieha Altaf CEO of Catwalk Event Management & Productions started yesterday on Geo Television Network’s social media platforms Har Pal Geo, yesterday. 

The ‘Catwalk Cares’ Virtual Fashion Show’ was initially planned for the first three days of eid-ul-fitr but postponed in respect to the memory of those who tragically lost their lives in the PIA A-320 jet crash including Pakistani supermodel Zara Abid. Later, the same was rescheduled to be aired on 5th, 6th & 7th of June 2020 (YouTube – 7:00PM) (Facebook – 9:00PM).

The innovative digital fashion show in which 19 leading Pakistani brands are participating, capsule pieces from their latest collections.

Day One included six designers. All the participating designers and models in the show repeatedly expressed what may now be the new ground reality in fashion show presentations: “virtual fashion shows.” They also appreciated the efforts of the management to dedicate this show to the front-liners. Amir Adnan said, “Designers care about them (frontliners) Catwalk cares about them and Fashion cares about them”

Show director Frieha Altaf thanked all the designers, models and frontliners and also hoped that the Eid garments given to the frontliners as kind gestures of gratitude “put a smile on their faces.

Day One kicked off with retail game-changer Khaadi whose collection   ‘Bohemia’ described by KHAADI CEO Shamoon Sultan as all about “expressing one’s individuality in a fun way” was modelled by: Robina Khan. Set against a brightly-hued ethnic backdrop the four-piece capsule included  vibrant fuchsia cobalt, citrine and tangerine ethnic prints transposed onto short belted bell-sleeved tunics and layered  tasseled coats  offset with traditional carry-on bags  Both designer and model thanked the front-liners for their brave services and vowed to continue to support them

Before the next designer Maheen Karim’s showcase ‘Parizad’, some behind-the-scenes communications between Maheen and her chosen model Rahhima Ali added a bit of interest and showed the art of coordination via social media. ‘Parizad’ was supposed to have been showcased at the cancelled Hum Showcase (March 2020). Maheen had collaborated with Image Fabrics and transposed their materials into classic Maheen Karim silhouettes. Parizad was ostensibly all about empowered women. The all-white five piece capsule included swirly one-shoulder lace evening gowns; three-layered bolero tops worn with Jodhpur pants and a gorgeous sari/stole hybrid evening look offset with traditional ethnic jewellery including teekas. To reiterate the fact the show was a CSR activity with Fashion indubitably “caring” both designer and model gave out thankful shout-outs to the frontliners including “doctors, nurses and policemen and women” 

The next designer Amir Adnan was happy and excited to be part of the innovative digital fashion show that was “’paying tribute to the frontliners. His four looks Summer Festive Eid collection was modelled by enthusiastic rising star Subhan Awan and used a simple palette of lilac and deep purple juxtaposed with black and white and was transposed onto slim long and short shalwar kameez elegantly coordinated with plain and printed waistcoats and buttoned prince coats.  Ironically it was a male model who was highlighted using the make-up kit Zero Make Up by NABILA which is the official hair and make-up partner for Catwalk Cares!

Nida Azwer spoke about the virtual show as “the new way forward to accepting and adapting to the new normal. Model Fahmeen Ansari presented the four piece ‘Anemone’ capsule by Nida that included timeless pieces carefully hand-embroidered using the finest quality fabrics enhanced with delicate crystal and traditional intricate resham and  zardozi embroidery. The season-less separates that included kalidars and jackets which can be paired in multiple ways radiated in soft hues of pinks, gold silver and ivory and are indubitably collector items.

Huma Adnan showed her collection ‘Kuchi’ included five looks that were inspired by Kandahar, Afghanistan and included long flowing white kuchi skirts worn with short embroidered tops and kuchi kaftan dresses in cerise, black, and pink florals, organically hand-printed by Afghani refugees, whom Huma closely works with and pays tribute to. The festive fusion and easily translatable resort wear collection was  accessorized with signature Huma Adnan handmade jewellery  made by the same Afghan refugee women, Well-edited behind the scenes looks of Huma’s model Abeer trying on the festive tribal jewellery was  energizing.  Huma also showcased matching reusable and washable masks which are also available for sale while calling the frontliners “our true heroes and patriots”

The sixth and last designer of day one was the ever eloquent and pioneering couturier Shamaeel Ansari was delighted to be part of Catwalk Cares and its initiative for the frontliners. The opulent three piece capsule collection ‘The Light of Darkness’ was elegantly modelled by Fahmeen Ansari in myriad well-lit and close-up shots and included black and silver backless short bell-sleeved tunics worn with slim cropped cigarettes pants; scarlet one shoulder frilly tunics worn with coordinated protective masks and a luxurious gold and black high-collared opera coat with slit kimono sleeves replete with leather gloves that exuded high voltage drama and glamour!

Day One ended with a photo montage tribute to supermodel Zara Abid (1992-2020) and “all the precious lives lost on the tragic PIA A-320 jet crash” against a lilting soundtrack of iconic Pakistani band Strings 2018 hit ‘Urr Jaoon’ (Fly Away). The montage included glowing tributes by friends and  colleagues who had worked with the late super model including designers Sana Safinaz, Khadijah Shah of Élan and Nomi Ansari and models and actresses Mushk Kaleem, Abeer Rizvi and Saba Qamar who had narrated the debut short film ‘Sikka’ in which Zara acted in a double role. 

With a well-executed and well-edited show, day one was an encouraging and inspiring harbinger for more great fashion to come…

Watch – ‘’Catwalk Cares’’ Virtual Fashion Show – Episode 1

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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