Connect with us

Entertainment

UNDER THE COVERS: With Saba Aqeel

Published

on

Saba Aqeel Ahmed has worked tirelessly to set up her home-based bedding business. She strives to deal as fairly and honestly as possible (with the help of her refund and exchange policies) and always makes sure to provide the best quality products so as not to disappoint her customers. She is the mother of four young daughters, a dedicated and honest businesswoman; and a loving wife all wrapped up into one person.

 

  • What pushed you to set up your own business?

I set up this business as a means to support my 4 daughters and husband. I realized that the extra income generated by my business could be put towards my daughters’ higher education and to improve our current standard of living. I also chose to start this business because of my inability to sit idle and my desire to become an economically productive member of society.

 

  • What are some of the challenges you’ve faced in setting up this home-based business?

There were many challenges that I came across while I was initially setting up my business. One of the main problems was transport. I didn’t have a car or driver! This made it quite difficult to commute and get things done. Moreover, my in laws weren’t very supportive of the idea of a working woman either. This became quite worrisome as I wasn’t receiving the kind of support I needed and it lowered my morale quite a bit. In addition to this, one of the hardest things to accomplish was building recognition for my brand.

 

  • There are so many different types of businesses out there. Why did you decide to take up bedding?

Originally I hadn’t decided that I wanted to produce and sell bedding. I had already been contemplating setting up a small home-based business and a close friend suggested that I should pursue bedding. Her husband already owned bedding store so I thought “why not?” I was inexperienced at the time so it was nice to be able to rely on someone who knew what they were doing. Through them I was able to learn a lot about how to grow my business and was able to expand my network of contacts too. Working in bedding textiles is also very unique as not many entrepreneurs have thought to enter this field yet.

 

  • Once you re-started your business for the second time how did you manage to expand it?

Initially, when my business launched I only circulated the news amongst my family and close friends through a Whatsapp message. Then orders started to come in, and as I sent out more products I began to receive positive feedback. From there I was recommended to potential customers outside my immediate family and circle of friends. However, I had to take a short hiatus to focus on a few family matters. Once I re-launched my business I explored new avenues of self-promotion such as online pages, Instagram, and Facebook and that is how I was able to expand my customer base.

 

  • What advice would you offer to someone looking to start their own business?

Give it your all! Don’t pay too much attention to what other people say about you, keep your head down and just keep going. Inshallah, all your efforts will be rewarded if you put in the maximum amount of effort into what you do and keep your intentions clear.

 

  • Was your family supportive of your ambition to run a home-based bedding business?

In all honesty, my family has always been quite supportive of everything I’ve ever wanted to do. I got married at quite a young age only having done my FSC at the time and was very financially vulnerable. It was a blessing to have a supportive husband that encouraged me to take up entrepreneurship and my daughters that pressed me to my get BA degree. However, my in-laws are more conservative and weren’t too keen on the idea of me setting up this business. In this case, I took the executive decisions to carry on and with the support of my husband and daughters I was able to set up a successful career.

 

  • What are some of the most important things you’ve learned as a result of managing this business?

Running this business has in fact been an invaluable learning experience. I had always led quite a sheltered life, but after starting this business my eyes were opened to some very harsh realities. I learned to observe people closely and realized the importance of being polite. People working as sales representatives or offering any goods or services are often wrongly criticized for things beyond their control. Even if they make a genuine yet minor mistake. On the other hand, I also learned how kind and considerate people can be and what the lengths people will go to support you if they care about you.

 

  • Being a working mother can be quite difficult. How do you manage all your responsibilities?

Being a working mother is quite hectic. My children are my number one priority and the whole reason that my entire business is set up at home. This way I am able to look after them while getting on with my work as well. I do all my designing first and only visit the bazaar on selected days to pick out the fabric so that my kids aren’t left alone for too long. It’s a huge responsibility to make sure your children and house aren’t neglected while you work. Especially for me, since I live in a joint family system, and need to be extra vigilant so as to avoid any criticism. At times the routine gets very tedious and work does pile up but at the end of the day, it’s also quite rewarding.

 

  • What is your main focus for the future at this point?

My main focus at this point is educating my 4 young daughters.

 

  • Is there anything you’d like to say to the audience that reads your interview?

Yes, I’d like to take this opportunity and use the Scary Ammi platform to say that every working mother has a lot of responsibilities to shoulder. So it’s important that we do our best to support the work that these mothers do because even the smallest bit of encouragement can do wonders for their morale.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

ENCOUNTER SCENTS LAUNCHED AT A VIRTUAL EVENT

Published

on

US-based brand Encounter Scents under the aegis of Dua Fragrances held its Virtual Launch event orchestrated by Catwalk Event Management & Productions last week with strict Covid SOPs in place.

Hosts Mahsam Raza, CEO of Dua Fragrances and Encounter Scents along with Partner/Board Director, actor, television host and Producer Faysal Quraishi invited guests to a cool ambience comply with socially distanced white benches.

The stage also followed the white theme with a hefty design of the Encounter Scents bottle. On its sides two large screens show-reeled a 90 second promo film and congratulatory shout outs from gift box recipients.

On a corner, an elegant flower-filled barrow fragrance counter held samples of the five existing Encounter Scents For Him and For Her fragrances including COMPLIMENT, CONFIDENCE, ROMANTIC, SEDUCTION & IN THE CLUB.

Guests included members from the entertainment industry including actors; Shahzad Nawaz, Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad and actress and model Dur-e-Fishan Saleem as well entrepreneur and designer Asim Jofa, and publicist Rasik Ismail. The media, comprising leading bloggers, Vloggers, digital broadcasters and contestants from the game show ‘Khush Raho Pakistan’ which Faisal Quraishi hosts were also present.

Dino Ali conducted the red carpet and stage event and queried from guests about their favourite Encounter fragrance. Some celebrity guests were tested during a blindfold game in which they were asked to try and guess any of the 10 existing scents.

On stage Faysal Quraishi reminisced about his struggling days during which he would still make saving up to buy fragrances a priority, highlighting his lifelong passion for scents.

“When you meet someone something that is indelibly remembered and lingers on after the encounter is the fragrance that the other person was wearing,” Faisal said, adding that he and partner Mahsam had a similar passion for perfume and that there was “a story behind each of the Encounter Scents fragrances.”

Mahsam Raza reiterated this fact when he explained the genesis of one of the fragrances, Confidence for Him.

“Each ingredient was cherry picked according to all the fragrance notes my father liked” adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman.”

Mahsam went on to speak and enthuse about the brand’s philosophy: “Encounter Scents is dedicated to providing its loyal customers with an assortment of high quality fragrances for all of life’s special moments according to different preferences.”

Mahsam and Faysal also spoke about their focus on establishing the fragrances in Pakistan and “working on many other plans and developing other products.”

Encounter Scents is currently developing another set of six additional fragrances to the line; three for men and three for women.

Encounter Scents fragrances will initially be available only online in Pakistan on the brand’s website with payment made through Shopify. The ordinarily PKR 13,500 fragrances will be offered at an introductory sale price of PKR 10,000 each, accessible through the company’s website www.encounterscents.pk.

Continue Reading

Entertainment

Spotify Premium Launches New Offers for Free

Published

on

Summertime, a holiday season, and people consume more music than usual that is why the world’s biggest music streaming service Spotify launches its summer plans for melody lovers.

This summer, Spotify Premium is offering three months free to the eligible and first time-users for its Individual Premium Plan. Moreover, those users, who have cancelled their Individual Premium plan for any reason, can also get them back in just 299 PKR for three months. Both offers are available for the Individual Premium Plan till June 22. To be eligible for the 299 PKR offer, subscribers must have cancelled their plan on or before April 26.

Spotify Premium gives subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime. On Spotify, users get access to more than 70 million tracks and four billion playlists right at their fingertips. So whether one is away from home or sitting at the cosy home, Spotify covers it. The service makes it easier for its users to find their favourite music and check out their very own personalized playlists like Discover Weekly, Spotify Mixes, Time Capsule and more.

For details, head to Spotify.com/Premium to sign up.

Continue Reading

Entertainment

Our Society Has Not Accepted Music As A Profession: Muhammad Ali Shyhaki

Published

on

Mohammed Ali Shyhaki is a well-known name in Pakistan entertainment industry. He is among the ones who introduced the genre of pop and rock music in Pakistan. Started his music career in the 1970s, Shyhaki earned a name and fame as ace star in Pakistani pop music and as a playback singer.

His patriotic song ‘Main Bi Pakistan Hoon’ and folk song ‘Teray Ishq Mein Jo Bhi Doob Gaya’, with famous folk singer Allan Fakir are still popular among masses.

Shyhaki also acted in a few films. Some of his films achieved success at the box office but the industry was already on the decline, so he left films. His film Choron ka Badshah (1988) celebrated platinum jubilee.

His family name ‘Shyhaki’ comes from his Iranian father who used to work at the Iranian Consulate in Karachi. After graduating from NED University of Engineering and Technology, Karachi, Pakistan, he made a short-lived career in aviation but could not find him fit for the profession and got back to his passion, music.

The government of Pakistan recently awarded him the ‘Pride of Performance’ for his services to the music industry of Pakistan.

Daily Paperazzi reached to this legend and talked about his recent achievement and current activities.

Don’t you think that you must’ve have got this award a long time ago?

Yes. It seems true. But I leave things to God. He can better decide what is and when is something better for us. We can only work hard which I think I did to my best.

Your fans see you very seldom these days. Why?

There was a time when we (musicians of his generation) were everywhere and all the time on television. Then policies changed and channels started to give more priority to current affairs and politics on their screens. People were also enjoying them. Ratings got higher and ultimately these channels started to get more advertisements for political talk shows rather than entertainment. They might decide why to spend money on musicians (and their tantrums) and other entertainment programs with less profit in return. Instead they just set up studios, hired a host, and called two politicians, and then a hot debate started. It cost them much less but earned more.

What do you do to satisfy the artist inside you?

I do private shows. I always go and perform when someone calls me with respect.  Moreover, I have established a registered YouTube channel where I put up short durations programs and shows along with my radio show which I do every week on FM 100. The program also goes live on the channel’s Facebook page. I have a right to download it, edit it and upload on my official channel so anyone can watch and enjoy it.

You have studied civil engineering. So how did you come into the field of showbiz and music?

I thought I was not fit for the job of an engineer. I didn’t realise it when studying but when it came to be a professional I could not implement it.

In meantime, to my surprise, I met many who could not even write a single sentence but passed the exams and got the job. I also got the job but I could not sustain it for more than 6 months as my boss had a laid back attitude and was not ready to take any responsibility for his work. He also asked me to do the same. I thought it was not just to get earnings without taking any responsibility and doing things in a right way. Moreover, naturally, I was more comfortable in performing arts than engineering.

You are among the founders of pop music in Pakistan. How did you modify the pure pop rock from the west for your Eastern Listeners?

Music is like a bara masala ki chaat in which the more you put in the more it becomes interesting and appealing for the audience. We always do experiment to transform music, for instance, there was a time when bhangra was a hit thing with amalgamation of pop and rap.

You have worked in films as well. Tell us something about it?

It is an interesting story. Director Iqbal Yousuf approached me and offered a role in his film. I was shocked. I asked him to hire me as a playback singer but he was adamant for me to act, He said, “Tum film material ho.”  It was a time when I had returned from the USA. He cast me as lead in ‘Son Of Andata’. It was kind of a debut.  Then I was cast in a very challenging role in ‘Pyar Do a Maar Do’. It was a quite difficult topic and co-production between Pakistan, Bangladesh, Singapore and Malaysia. The film could not be run in Pakistani cinemas as the censor board said it was promoting Bengali and Hindu culture. The story demanded all the female characters wear Saris while male cast wore lungis. I did 10 movies altogether. Among them almost 4 were released while the rest are still in boxes or files

Do you think that what appreciation and promotion our artists and performing arts are getting on state level is enough for the betterment of this industry?

To be honest I feel general public has not accepted us as part of the society.  It not only includes the showbiz or performing arts but also the artists who paint, write or do any other creative trait. We are not considered as normal as we are not working 9 to 5.  They ask why he is charging so much money just from singing. What he is doing is so big. I ask them why they don’t do this. I know everybody can’t do everything. It means this is an extraordinary talent which God has given to some of his people. If they can’t or don’t want to do it, hen deny to accept it. This is not fair. I believe that it is only God to decide from which profession we would earn. 

Continue Reading

Trending