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UnART – Fashion with a twist

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Unorthodox. Unusual. Unconventional. Unafraid. Untamed. UnART.

This brand is breaking all conventional norms and creating fashion are art with a meaning behind it. They are a premium street-wear label for those who defy cliches and believe in standing out . Their main agenda – adding character to the clothes they produce. Their designs are chic, trendy, avant-garde inspired by the true stories of real artists, to act as a counterpoint to the trite options you encounter in everyday life. 

Art evokes feeling and creates memories. It tells a story – So do their clothes. Each piece from their collection is inspired by a unique piece of art, designed in collaboration with artists from around Pakistan. Their staunch belief that art is sacred, and mass-producing ruins the novelty of owning an art-piece results in all the pieces being unique and limited edition. When you shop at UnArt, you’re not just buying a piece of clothing, you’re immersing yourself in a story, an experience. You’re buying an art-piece.  

Let’s take a look at some of their designs and the meaning behind them.

​Inzer’s Cognation is an amalgamation inspired by the works of the Spanish artist Gabriel Moreno. Cognation is an ode to connections, an acknowledgement that by being of this world, we are bound to it and it’s creatures by skeins so elaborate, so intricately entwined that they defy imagination. Rendered in thick, dark strokes, Inzer’s art captures these connections in their most primal and tangible form to their most abstract and esoteric articulation, from the vessels that carry blood and the roots of a tree to carry sustenance, to the more abstruse bonds between humans and ultimately the inscrutable connections between a man and his gods. Everything that breathes and everything that doesn’t, is fundamentally intertwined: the world is as one. 

Wassily Kandinsky, hailed as the father of abstract art believed that total abstraction allowed for profound, transcendental expression and that copying from nature only inhibited the process. Kandinsky felt that he could paint music through his brush strokes. In Song, Ajiya Asif borrows from Kandinsky to offer a calming sense of spirituality, conveyed through the universal visual language of shapes and colors. The power of Ajiya’s art lies not in the fact that it evokes emotion, but rather the delicate, mellifluous chords it conjures in the mind of it’s beholder. Song is not merely a painting but rather in the style of the master abstractionist, a true Composition.

In a play on surrealism, Inzer Mubashir captures the delicacy of an innocent mind in the soft, fragile petals of a flower. Yet, the purity that dwells within, seldom escapes the cruelty that resides without. The eye of the beholder twists this innocence and purity, painting it to be vulgar and profane, and the wicked forces of the world, captured in the invasive bees take an inevitable toll as they disrupt the fragile balance of the virgin mind. Thus, it comes to be that even the most beautiful and natural of things is seen as obscene. What once was pure, is now known to be Sullied.

The Weeping Woman – Picasso captured his mistress and muse, Dora Moore’s form in a number of guises, some realistic, some benign, others tortured or threatening. Following the Spanish Civil War, Picasso painted a series of portraits in the Cubist style, each an intricate study of Moore’s anguish.  For Picasso, Dora was a perpetually mourning woman and in this last depiction of her he paints her anguished, sobbing face with a handkerchief held to her face to wipe her copious tears. The painting shines bright with the intensity of the woman’s grief, a raw melancholy that invariably forces the beholder to imagine themselves in the excoriated face of the woman and reflect upon their own torments. 

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Fashion

House of Reshma: A Tribal Odyssey

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Pastel hues and dusky tones, with its flamboyance, jazzy color palette and impressionistic craft, House of Reshma’s unstitched khaddar collection “A Tribal Odyssey” is a Hamlet of sass, vibrance and snazz!

As a small token of our infinite gratefulness to women all over the world, House of Reshma presents its first collection, the first in a series to come. 
Every cut, every color has been tailor-made keeping the women of today in mind. The House of Reshma aims to do its tiny part in the lives of women everywhere by providing our very own durable and comfortable clothes that women can carry, wear and flaunt easily. Clothes that can always strike that balance between being fashionable and being practical. 

With a myriad of colors, The House of Reshma stands firm on designing womenswear that is not only a sight for sore eyes but it is also easy on the pockets, and which stands out from the rest with unmatched quality and customer service.

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Fashion

D’art Fest – Where Art met Fashion

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 Set up by MINT PR and Concepts and conceptualized and directed by Nubain Ali – The D’Art Fest was a first-of-its-kind display where Fashion and Art went hand in hand!

The D’Art Fest took place at the Expo Centre in Lahore on a rainy Sunday. The fest was an amalgamation of street art meets contemporary and culture. With musical performances, street dance routines and two very magnificent Fashion showcases.

The Art Pop-Up Museum at the event displayed life size murals of 12 established artists; Ahmer Farooq, Anusha Khalid, Faizan, Haider Ali, Kamil Rahim, Neil Uchong, Obaid Ur Rahman, Safwan Subzwari & Marium Kamal, Sanki King, Shehzar Abro and Syed Safdar Ali. With exclusive pieces by Tapu Javeri and Suleman Faisal.

“AURAT RAAJ – AVANT-GARDE 2019” by Wardha Saleem Design Studio paid homage to the Iconic Pakistani Women, who have created history and have made us proud over the decades. Woman who have strived and broken past barriers by standing up for their rights. The collection incorporated Street Art design medium through exclusive prints and paint on experimental silhouettes in WardhaSaleem’s own signature style

Fahad Hussayn’s collection featured a series of hand painted canvas surfaces styled in his signature Avantgarde composition, on both men and women, using acrylics, oil paint, collage and resin. It treads on the boundary of the best of both the worlds of fashion and art combined together to deliver a statement of live compassion.

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Fashion

Fashion Focus: Quiz Pk x Arham Qadir

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This week we play dress up at Quiz Pakistan with blogger Arham Qadir. We styled four looks – Professional, Casual, Dinner and Party wear!

  1. Professional. Arham pairs a white collared body suit with rust flared pants and a Black pullover shrug and white pointy heels tie her entire look together.

2. Casual. Keeping it minimal chic, Arham paired a grey cross body sweater with a checkered scarf and black fur jacket. She went for the dark wash jeans and black high boots, making this the perfect casual look for winter days.

3. Dinner. Arham put together Black Culottes and a frilled body suit. Along wiht it she paired a faux fur beige coat making this look superb for a dinner or night out.

4. Party. Bling it on! Arham kept it sweet and simple with a black and gold sequin encrsuted floor length gown.

Hair and Makeup by Ava Spa and Salon.

Photography by Zubair Ahmed

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