Famed Pakistani music maestros Ustad Rahat Fateh Ali Khan’s producer and global manager Salman Ahmed has said that the 3 UK concerts had sold out completely showing the popularity of Pakistani artist across the South Asian communities.
Speaking to media, the veteran talent promoter and producer said that Rahat Fateh Ali Khan produces magical music and without a doubt he’s amongst the most sought-after world artists.
Salman Ahmed has been managing Rahat Fateh Ali Khan for about 10 years. The music maestro was well known in Pakistan because of his strong vocal skills but Ahmed turned around everything for the artist and had made him a household name in millions of homes in South Asia and beyond. Three months ago, the University of Oxford awarded the music doctorate degree to Khan – a huge personal honour for the musician and for his country of origin.
“When I look back to nearly a decade long association with the maestro, I must admit that what a journey it has been on a global platform, cities across Vancouver all the way to Auckland. Achievements like the Noble Peace Prize Performance conceptualisation, United Nations, Music Room at the Oxford University, Honorary Doctorate for the maestro and hundreds of concerts all over the world. Thank you to all our associates, promoters and most importantly to my PME family who has made this happened with their devotion. I especially thank to our families, who have sacrificed the most perhaps and to all the audiences who have attended our concerts in huge numbers.”
Salman Ahmed said that credit for the success of Khan goes to his entire team who worked hard throughout the year on the shows and on the brand of Rahat Fateh Ali Khan
“Behind every show, there’s sweat, blood and toll. We work hard all the time to maintain the highest of standards in what we promise and produce. Ustad Rahat performs for a few hours on the stage but thousands of hours of hard work are invested in the production of his shows and that hard work has worked to make him a mega hit. As a way of example, for our concerts starting this weekend at Wembley Arena more than 35 band members will be touring with the singer. There is a team separately working in an international office here in London on logistics, concepts, arrangements, production and marketing. Once these shows are over, we will start working on the next round of events. There is no break.”
In North America, due to India and Pakistan tensions at the government level, Salman Ahmed accepted that attendance at Rahat’s shows was slightly less, however he clarified that all the UK concerts were sold out. “You cannot deny that Rahat is loved by Indians, Pakistanis and other ‘Urdu-understanding’ communities. There is no alternative to him.”
Salaman Ahmed is one of the most experienced Asian art promoters, who has been in the field of entertainment from the age of 16 and started his business in London in 1987. By playing a big role in music maestro Rahat’s international success, he has now known as a global promoter and music producer. His alliance with the showbiz commenced some 32 years ago when he started organizing Bhangra nights and small British Asian concerts when British Asian singers had started making their mark. There was no social media and no Asian channels around. The BBC covered one of Salman’s first concerts at that time with a report to showcase how the second generation of British Asians was growing with a fusion of British and Asian culture. Salman was then just a teenager.
So far Salman Ahmed has worked with some of the top Indian artists including, Kumar Sanu, Udit Narayan, Alka Yagnik, Sonu Nigham, Mika Singh as well.
“You should only do what you are good at. You can do excellence only in your job if you are devoted to it with full passion and commitment. I believe in total commitment and nothing else.”
Unlike the maverick ways of some, Ahmed believes in treating his clients as a product. “My clients are my products. I promote products in the market. We invest in our products. We take risks and we inject our life into our products to make them a phenomenal success,” said Salman Ahmed acknowledging that Ustad Rahat Fateh Ali Khan has been the biggest hit for him as a producer.
He says he believes in promoting Pakistani talent before the world and for Rahat’s London shows he is introducing around a dozen Pakistani musicians for the first time. “These are young, educated and dynamic musicians who have been playing at the Basement Café and in the underground scene in Karachi and Lahore. They are doing an outstanding job. For the fusion part of Khan Saheb’s shows these musicians will be used. They will be performing in front of the international audience numbering in the thousands and this will bring a unique kind of confidence in them.”
Salman Ahmed said he was very excited about the latest round of shows because Ustad Rahat Ali Khan will be doing fusion, using instruments and sounds not tried before.
Stepping into a Refreshing Lifestyle with Bisha Shabir
You’ve probably heard the statement “your vibe attracts your tribe.”
Body By Butter Introduces the Keto-Friendly scrumptious Dessert Menu
‘Tere Saath’- a ballad of love and heartbreak
Abdullah Qureshi is back with another superb single, which is sure to become your favorite song of this season. The single titled ‘Tere Saath’ is Qureshi’s first collaboration with renowned music producer Eahab Akhtar. The song has been sung and penned by both the artists while Akhtar has composed and produced the music.
The song was recorded over two days after Qureshi got a call from Akhtar to give a listen to the new track that he had made. Things came together from that point on, and here we are with a beautiful composition that is fun, quirky, sad, and impactful at the same time.
The song comes as a breather of fresh air in the current times when everyone is confined to their houses because of the global pandemic. The song, written in English and Urdu, is a fusion of contemporary and pop music. It’s a happy-sad song, something that hasn’t been done before.
The song is about a lover asking his beloved the age-old question that people usually ask in love, “How could you do this to me?” The lover reminisces about the dreams he had for them, but they could never be fulfilled. He says there isn’t anything left to be said between the two of them and that things happen in life. According to him, the world is full of liars. That is why he wants to speak the truth because he isn’t like others. All of that is said through an upbeat melody that is sure to get you grooving.
The overall feel of the song is very western but retains its flavor and soul with the use of simple yet powerful lyrics in Urdu. The arrangement of the song is equally unique with the use of instruments such as guitar, drums, and techno beats that transform you into a musical world.
Features11 months ago
A quick & fun natter with the gorgeous Naimal Khawar
Entertainment6 months ago
Coke Studio Announces the Launch of Season 12!
Beauty4 months ago
Bilal Ashraf named most sexiest Pakistani man
Entertainment6 months ago
Mehwish Hayat Louds Using Truck Art for the Rights of the Girl Child