Background to Football Leagues:Football is world’s most popular sport, and its global events are the most watched competitions in the world. Football also boasts most professional sports leagues besides many other front top ranking accolades. The scale of global outreach and commercial value of top football leagues is second to none. In fact football was the breeding ground of sports league. Football league is reference to a distinct format of the game in which football clubs come head to head with each other in highly competitive and commercially visible environment. Football clubs are the backbone of the global dominance of football.
Football in Pakistan:Out of the 64% total youth population in Pakistan, 30% were expected to have followed the FIFA World Cup. Football is watched, played and loved all across the country. Despite great potential & sporting talent is Pakistan; it is quite unfortunate for Pakistan to stand nowhere when it comes to Football. Currently ranked at 199, the team has hardly won any global or regional titles for the country. Pakistan currently has more than 2,500 clubs registered all over the country which serve as nurseries for young players, however they have never been considered stakeholder of football. Some of the major challenges faced by these football clubs are as follows:
• Lack of Major Events in the Country
• Insufficient Investment
• Lack of Corporate Identity
• No Media Coverage
• No Support from Sports Federation & Government
Football Clubs at the Centre Stage in Pakistan for the First Time!
Pakistan football fans, enthusiasts and players are full of joy about a great development lately. Pakistan’s first professionally run sports management organization, Strawberry Sports Management is bringing a one-of-its-kind football league on a ten (10) years’ plus format that is centered on the top football clubs of the country. Slated for 2019, the League is placing football clubs as the foundation of game & player development.
The league will have nationwide coverage and participation from top clubs from all the provinces of the country, Azad Jammu Kashmir, Gilgit Baltistan, North and South Waziristan. The League shall create numerous branding opportunities for all stakeholders and its coverage across all platforms shall bode well for bringing out the true football talent of the country in the world. The League shall also scout, hunt, and nurture fresh talent from across the country. That’s a first too in Pakistan where in past couple of years top international retired players were toured in main cities of the country in highly extravagant manner without any impact on ground for Pakistani players!
Here’s hoping that the ground breaking football league around top football clubs of Pakistan gets to become a top notch national and international football league that brings joy and pride for the game lovers. Media and Government need to play their due role as facilitators for this great National Cause!
Hoga Saaf Pakistan: A Great Initiative towards a Cleaner Society
Cleanliness is one of the key requisites of our daily routines. Without having a clean, hygienic environment around you, you are more prone to infections and diseases, environmental degradation and a general social boycott.
Hoga Saaf Pakistan (HSP) is a social initiative by Reckitt Benckiser, in an attempt to achieve a cleaner and greener Pakistan. Its key message of ‘Safai Nisf Emaan hai’ takes us back to the basics as Hoga Saaf Pakistan aims to improve health and hygiene all across Pakistan and aid the government’s campaign of Clean Green Pakistan through a focus on three main strands:
Sanitation is one of the major steps toward a clean surrounding. Safe sanitation ensures a good and healthy environment for humans and atmosphere alike. The most common place where this measure becomes vulnerable is the bathroom, and it is most frequently used as well. Products like Harpic are available widely in stores to ensure you get the level of hygiene your surroundings require.
HSP aims to promote awareness among the masses about personal hygiene. It is compulsory to follow certain habits as shown in the picture for better health and clean mind & body. Not just this, it is also necessary to ensure proper hygiene practices using good quality products, like Dettol that provides an anti-bacterial solution for the purpose of perfect cleanliness.
Solid Waste Management
There are many cities and villages in Pakistan that lack the basic solid waste management system. This is due to utter negligence from the authorities’ side. HSP understands this and has tried its best to educate people on the risks attached to a lack of proper waste disposal, and what steps they as individuals can take on their own to cater to this problem. It is a need of the hour to help the masses be aware of what kind of health hazards they face if their waste management is not at optimal level.
Hoga Saaf Pakistan’s target is to take charge of hygiene and sanitation practices within the citizens of Pakistan in three areas:
The most important aspect of cleaning oneself begins with ‘Handwashing’. Many diseases spread if hands are not washed with soap and clean running water.
Dettol provides a thorough and well-explained five steps procedure of hand washing:
- Wet hands with clean warm running water
- Apply a small amount of soap or 2 pumps of Dettol hand wash
- Rub your palms together (away from the water)
- Rub your fingers and thumbs and bits in between.
- Rub your nails on your palms.
- Rub the back of each hand.
- Rinse with clean running water.
Germs are everywhere! From the floor to the tiny nooks and crannies of your house, these germs are not health-friendly and cause serious problems if not tackled. HSP initiative is all about creating awareness and providing means to ensure a clean environment for future generations, starting from one’s own household.
We may see many people taking care of their houses, but these same people wouldn’t think twice before throwing rubbish outside their homes. Such practices are not just unethical but dangerous for a safe atmosphere. Hoga Saaf Pakistan has been trying its best to educate people on the etiquettes of non-littering and living acceptably in a social society without causing harm or discomfort to others or to the environment.
This initiative if taken seriously by our Pakistani citizens, has the potential to bring forth a huge change in our surroundings. On an individual level and as a team, we need to make an effort on our own first to bring about a revolution when it comes to cleanliness. It wouldn’t hurt to add a few lessons on this in school curriculums and start them young on this agenda.
Contribute your part in the drive and let us know your views about the initiative in the comments’ section. We look forward to your opinions.
Written by: Shahrukh Gulnaz
Weekly Scoop on what’s happening in the World
Here’s a roundup of what went down in the world this past week, happy reading!
1- A video of Shahid Afridi I’m Makkah went viral and it was the sweetest thing ever.
2- Sajal Aly and Ahad Raza Mir announce their engagement and the Sahad shippers took over the internet!
3- Bradley Cooper and Irina Shayk split and so did our hearts.
4- Pakistan won against England in the ICC Cricket World Cup by 14 runs
5 – Release of 2 new Pakistani romcoms- Chhalawa and Wrong no.2
6 -Eid wishes from across the border.
7 -Former German international football Mesut Ozil was married in Istanbul on Friday with Turkish President Recep Tayyip Erdogan as his best man.
8 -Rome launches crackdown on messy eating, jumping in fountains and other tourist misbehavior
9 -John Cena officially joins the cast of Fast and Furious 9
10 -Prominent religious scholar and head of the Jaffria Alliance Allama Abbas Kumaili passed away on Saturday in Karachi
11 -‘Work, Work, Work’ singer Rihanna is the wealthiest female musician in the world, overtaking the likes of Madonna, Celine Dion and Beyonce, according to Forbes
12 -Donald Trump has called off his threat to impose tariffs on Mexican imports, as Mexico pledges to clamp down on migration to the US.
Lets provide #FreeHigherEducation to the most deserving minds all across Pakistan.
This Ramadan, devote your #Zakat to Education and transform thousands of dreams into a powerful reality!
To donate online, visit: https://bit.ly/2VEM2bJ
For doorstep collection of your Zakat/Donations, call 042-111-448-464
Bank Account Details: https://bit.ly/2ULZPc9
For more information, visit Akhuwat Head Office: 19 Civic Center, Sector A2, Township, Lahore.
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