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Tête-à-Tête with fashion show director Sadia Siddiqui



With a number of fashion shows under her hat, Sadia Siddiqui, CEO of Mustang Productions has always had an eye for creativity and doing something she loves. Hailing from a business background it is no shocker that the mother of two children decided to start her own production company.

With an MBA from the University of London and a number of academic achievements to her name, she was all set to step into the world of fashion and thus, started Fashion Parade, a platform for South Asian designers to showcase their talent in London.

Sadia has directed PFDC L’Oreal Paris Bridal Fashion Week for three years and is a platform where her expertise’s in fashion and event direction is put to task. In a brief encounter with Pakistan Today, she talks about her career and success in the fashion industry.

How did you get into the fashion business and what’s the story behind Mustang Productions?

I think it was a case fashion finding me rather than me finding fashion. Hailing from a family with a business background, I never thought I would be getting into the fashion business, but I always had a creative side.

Back in the days, I used to love sketching, fashion and had a wild imagination. I knew I wanted to do something different.

After living in London, I decided to start my own modelling agency and as things worked out, I soon found myself established in the fashion industry and eventually started my own production house.

You have directed various fashion shows in Pakistan, how has the experience been so far.

I have worked with Sehyr Saigol during PFDC and to be honest, it is the best fashion platform to be associated with. Her aesthetic and work have always inspired me because we were on the same page on so many things. She is one of the main reasons I partnered with PFDC.

Moreover, ever since our fashion shows adapted international trends and formats, things have evolved and are more in line with the fashion industry internationally and I think that’s a great achievement.

What process goes into directing a fashion show?

For starters it is not as easy as it looks, a lot of effort and energy is involved in directing a fashion show.

I start by providing the catwalk design and the concept months in advance, which in PFDC’s case is approved by Sehyr.

Following this, the production team then helps in bringing the concept to life. We also communicate with the participating designers to make sure their collection and the message is conveyed perfectly.

After we have this sorted, we go on to select the models, makeup artists, their teams and so on to make sure that nothing is missing from the show.

You are to set a new bar for international fashion shows with Fashion Parade, tell us something about that and what future it holds for you?

I directed my very first Fashion Parade show five years ago; it was the first South Asian fashion platform to give a sense of International fashion shows and since then there has been no turning back.

The main concept of Fashion Parade is to cater to an international audience while getting a chance to direct it; I wanted to promote the South Asian art and culture with this platform. This year, Fashion Parade will take place in New York, which is a completely new city for me as I had developed contacts in London over 18 years and had gotten familiar with the market.

But New York will be a challenge and I’m ready for it.

You have also produced TV programs for B4U; tell us something about that experience.

I’ve always been interested in doing television shows and that is how I got in touch with B4U. That collaboration gave me an opportunity to write, produce, and host the show ‘Achievers’, a show about in-depth interviews about the failures, successes, and struggles of an achiever. I could not pursue it further as I got involved in other projects; however, this experience is something which holds a very special place in my heart.

In terms of creativity, what is your creative aesthetic when directing a show, or when it comes to fashion?

It varies from show to show, I suppose. My ideas are usually spontaneous and come around during the time of discussion. Although, my basic creative aesthetic, in my opinion, would be that everything has to make sense.

A theme for a certain collection should match the stylistic aspect and eventually appeal to the audience. It’s very important to stimulate the audience’s imagination.

Do you think being a woman has affected your position?

I don’t think being a woman has affected my position per se. The only difference I’d say is that being a mother of two, it can be challenging to give the career the same amount of time that a man ideally would.

What challenges have you faced throughout and how has it strengthened you overtime?

Working in the fashion industry, you need to have thick skin in order to survive here. It can be very difficult at times but I guess the reason that I have survived here is that of my professional attitude at a workplace. I try to keep my work and personal life separate and my experiences within the industry itself have made me more resilient.

What new trends would you like to see in Pakistan?

I would like to see more fresh faces and punctuality in the modelling industry. I feel people in this industry do not want to experiment things beyond their comfort zone; which in turn hinders your growth. By welcoming fresh talent in the industry it can set the bar higher for growth.

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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