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Sublimity with Oomph and Grace- Anaam Chaudhry

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We sat down with the lovely and beautiful Anaam Chaudhry and talked about her luxury pret-a-porter line, future plans and personal style statment. We have to say, her work is absolutely stunning and praiseworthy. In the world where starting a clothing business has become a hobby, she stands tall with her phenomenal craftsmanship and wonderful aesthetics.

Here is what she shares.

1) Your personal style statement in wedding\formal wear?
In wedding wear, I love old school clothes. I think when you dress up in eastern clothes, one should go all traditional. So I would say my style statement is very ethnic.

2) In this modern age, where contemporary and traditional go hand in hand, how difficult is it to maintain both elements in an outfit?
I don’t know about others but for me, it can get a little tricky because like I said I love going all traditional with my eastern wear. So to add contemporary in it can be a task. But as many people love modern and fun clothes, I like to play around with my cuts and silhouettes.

3) What makes You, as a designer, a cut above the rest?
I don’t think there is anything as being above the rest. We all are trying to represent our style and our work in the best way we can. So everyone is above in their own genre.

4) Which prominent designer is your role model?
Coco Chanel. The brand has always been loyal to their type of fashion.

5) Do you like the idea of showstopping with an actor\actress rather than a renowned model?
I think fashion shows look the best with models being the showstoppers as that’s their job and they know to carry a designer’s show-stopping outfit as well.

6) How the modernised era has affected wedding trends? Do you see a drastic change??
I love new trends and I’m happy to see how modern brides are willing to experiment on their big days. I love the simplicity of some brides but I love how some want to go all out and extra!

7) Which clothing trend was predominant in this wedding season and which one you liked the most?
I think shalwar kurta really made its debut this wedding season and I’m glad it did. I’m my opinion, long kurtas and shalwars are a classic.

8) How the trends in clothing have changed over time and according to you what is missing nowadays?
Like I said before everyone is becoming more daring when it comes to experiments so that gives designers a free hand to explore their creativity as people are willing to wear new things. Nothing much is missing but yes, I really hope that individuality becomes a trend again.

9) What keeps you motivated every day to design and do the same task again and again?
I have a passion for what I do. It genuinely makes me happy to make beautiful clothes and it makes me even happier when people wear my thoughts which eventually change into the clothes they wear.

10) If you could change one thing about today’s fashion industry, what would It be?
I feel there is a very fine line between (ideally positive) criticism and bullying. We all need to mind it.

11) What does it take to be a good designer?
Individuality is very important. Being expressive about your designs and sticking to your style is key for me.

12) Have you ever sensed any kind of monopoly in the fashion industry since you are relatively new?
Yes, of course. That’s in every field. Old brands cash on their names not quality. Whereas new brands have to work double to make a name and sell the best quality. As in our society, it’s all about the brands even if they serve you nothing.

13) Do you think that we are losing old school charm with these budding trends in the wedding and formal wear?
Mostly, we are. But there are some people who still love wearing ethnic wear at weddings. Plus, I think very soon the old school style will make a big come back.

14) What is your main philosophy while designing a dress?
For me, it’s all about playing around with colours and different kinds of thread and embellishments. It all begins with that one colour.

15) We have seen your designs. They are classy yet so beautifully traditional, what’s your take on this?
Thank you! Me and my team, together we try our best to make and do justice to traditional wear. So that, its element in today’s world can stick around.
16) What are your next plans?
To expand “Anaam Chaudhry” even more, and to maybe step my shoes in the skincare world. Who really knows?

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Entertainment

Lock-down is temporary but Father’s day is permanent

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He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party


Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft


Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit


For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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“Beyond Wonder Women”- A Facebook Initiative to Promote Body Positivity

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Beyond Wonder Women is the brainchild of Minahil Kashif, a Law graduate from the University of London. She struggled with all the things that a normal Pakistani girl has to go through when it comes to the concept of a “perfect body”. Minahil used body-shaming as fuel and a reason to start Pakistan’s first fitness and motivational group that promotes the idea of women of all ages, race and ethnicity to come together and live a positive and healthy life.
The initiative “Beyond Wonder Women” aims to help our nation unlearn the concept of “perfect body” by promoting self-love, along with encouraging to be healthy and discouraging them to come down to society’s unnecessary expectations.
Beyond Wonder Women strives to provide women a safe space. Their Instagram promotes fitness and health while they work on the community’s mental health and well-being through their Facebook group in order to maintain privacy.
Amongst other wonder women is  Maryam Feroz (@25vectors) who has produced content that has helped them achieve many milestones in a short span of time which include crossing 1000+ members on their Facebook group and getting shoutouts from international trainers such as @chontelduncan and @stephaniesanzo.

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A Model-Turned-Actress Still at the Peak of her Performance; Sadia Khan!

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Sadia Khan is a name that needs no introduction. The star has made sure she leaves an impression on the audiences with her charming on-screen persona and acting mettle both in the world of modeling and acting. Famed for one of the top performances of her career in Khuda Aur Mohabbat, this starlet has a lot of achievements under her name, and that isn’t all that makes her special.

Starting her career with modeling, this actor-turned-model was destined to be more than just a model. Launched in 2011 in various dramas and ramps, Sadia Khan’s personality and talent have been rather irrepressible. She’s covered countless magazines, starred in numerous dramas, modeled for Pakistan’s biggest brands; in short, there isn’t any territory the actress hasn’t explored. Not to mention, she has made one of the more successful model-to-television and movie star transitions in the Pakistani entertainment industry, like her magnetic performance in Khuda Aur Muhabbat (2011), Naina Syed in Laa (2014), Umm-e-Hani in Shayad, (2017) and Maryam in Maryam Periera (2018). Khan also appeared in a film which is Abdullah: The Final Witness (2016).

But let’s not forget that she was—still is—a unique and remarkable model, as we were all reminded by her triumphant shoots for brands including Khaadi, Sapphire, Gul Ahmed, Sana Safinaz to posing for various other brands. She was the brand ambassador of Khaadi for 3 years, and the brand ambassador for Ufone for more than 2 years. Sadia Khan was modeling from an early age, spending her teens posing for photographs. She then made it as an actress, filling her resume with unconventional and unique roles. The triple threat performer is not only an actress and a model, but also a singer and songwriter. Is there anything that this star can’t do? We don’t think so.

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