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Sublimity with Oomph and Grace- Anaam Chaudhry

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We sat down with the lovely and beautiful Anaam Chaudhry and talked about her luxury pret-a-porter line, future plans and personal style statment. We have to say, her work is absolutely stunning and praiseworthy. In the world where starting a clothing business has become a hobby, she stands tall with her phenomenal craftsmanship and wonderful aesthetics.

Here is what she shares.

1) Your personal style statement in wedding\formal wear?
In wedding wear, I love old school clothes. I think when you dress up in eastern clothes, one should go all traditional. So I would say my style statement is very ethnic.

2) In this modern age, where contemporary and traditional go hand in hand, how difficult is it to maintain both elements in an outfit?
I don’t know about others but for me, it can get a little tricky because like I said I love going all traditional with my eastern wear. So to add contemporary in it can be a task. But as many people love modern and fun clothes, I like to play around with my cuts and silhouettes.

3) What makes You, as a designer, a cut above the rest?
I don’t think there is anything as being above the rest. We all are trying to represent our style and our work in the best way we can. So everyone is above in their own genre.

4) Which prominent designer is your role model?
Coco Chanel. The brand has always been loyal to their type of fashion.

5) Do you like the idea of showstopping with an actor\actress rather than a renowned model?
I think fashion shows look the best with models being the showstoppers as that’s their job and they know to carry a designer’s show-stopping outfit as well.

6) How the modernised era has affected wedding trends? Do you see a drastic change??
I love new trends and I’m happy to see how modern brides are willing to experiment on their big days. I love the simplicity of some brides but I love how some want to go all out and extra!

7) Which clothing trend was predominant in this wedding season and which one you liked the most?
I think shalwar kurta really made its debut this wedding season and I’m glad it did. I’m my opinion, long kurtas and shalwars are a classic.

8) How the trends in clothing have changed over time and according to you what is missing nowadays?
Like I said before everyone is becoming more daring when it comes to experiments so that gives designers a free hand to explore their creativity as people are willing to wear new things. Nothing much is missing but yes, I really hope that individuality becomes a trend again.

9) What keeps you motivated every day to design and do the same task again and again?
I have a passion for what I do. It genuinely makes me happy to make beautiful clothes and it makes me even happier when people wear my thoughts which eventually change into the clothes they wear.

10) If you could change one thing about today’s fashion industry, what would It be?
I feel there is a very fine line between (ideally positive) criticism and bullying. We all need to mind it.

11) What does it take to be a good designer?
Individuality is very important. Being expressive about your designs and sticking to your style is key for me.

12) Have you ever sensed any kind of monopoly in the fashion industry since you are relatively new?
Yes, of course. That’s in every field. Old brands cash on their names not quality. Whereas new brands have to work double to make a name and sell the best quality. As in our society, it’s all about the brands even if they serve you nothing.

13) Do you think that we are losing old school charm with these budding trends in the wedding and formal wear?
Mostly, we are. But there are some people who still love wearing ethnic wear at weddings. Plus, I think very soon the old school style will make a big come back.

14) What is your main philosophy while designing a dress?
For me, it’s all about playing around with colours and different kinds of thread and embellishments. It all begins with that one colour.

15) We have seen your designs. They are classy yet so beautifully traditional, what’s your take on this?
Thank you! Me and my team, together we try our best to make and do justice to traditional wear. So that, its element in today’s world can stick around.
16) What are your next plans?
To expand “Anaam Chaudhry” even more, and to maybe step my shoes in the skincare world. Who really knows?

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ENCOUNTER SCENTS LAUNCHED AT A VIRTUAL EVENT

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US-based brand Encounter Scents under the aegis of Dua Fragrances held its Virtual Launch event orchestrated by Catwalk Event Management & Productions last week with strict Covid SOPs in place.

Hosts Mahsam Raza, CEO of Dua Fragrances and Encounter Scents along with Partner/Board Director, actor, television host and Producer Faysal Quraishi invited guests to a cool ambience comply with socially distanced white benches.

The stage also followed the white theme with a hefty design of the Encounter Scents bottle. On its sides two large screens show-reeled a 90 second promo film and congratulatory shout outs from gift box recipients.

On a corner, an elegant flower-filled barrow fragrance counter held samples of the five existing Encounter Scents For Him and For Her fragrances including COMPLIMENT, CONFIDENCE, ROMANTIC, SEDUCTION & IN THE CLUB.

Guests included members from the entertainment industry including actors; Shahzad Nawaz, Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad and actress and model Dur-e-Fishan Saleem as well entrepreneur and designer Asim Jofa, and publicist Rasik Ismail. The media, comprising leading bloggers, Vloggers, digital broadcasters and contestants from the game show ‘Khush Raho Pakistan’ which Faisal Quraishi hosts were also present.

Dino Ali conducted the red carpet and stage event and queried from guests about their favourite Encounter fragrance. Some celebrity guests were tested during a blindfold game in which they were asked to try and guess any of the 10 existing scents.

On stage Faysal Quraishi reminisced about his struggling days during which he would still make saving up to buy fragrances a priority, highlighting his lifelong passion for scents.

“When you meet someone something that is indelibly remembered and lingers on after the encounter is the fragrance that the other person was wearing,” Faisal said, adding that he and partner Mahsam had a similar passion for perfume and that there was “a story behind each of the Encounter Scents fragrances.”

Mahsam Raza reiterated this fact when he explained the genesis of one of the fragrances, Confidence for Him.

“Each ingredient was cherry picked according to all the fragrance notes my father liked” adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman.”

Mahsam went on to speak and enthuse about the brand’s philosophy: “Encounter Scents is dedicated to providing its loyal customers with an assortment of high quality fragrances for all of life’s special moments according to different preferences.”

Mahsam and Faysal also spoke about their focus on establishing the fragrances in Pakistan and “working on many other plans and developing other products.”

Encounter Scents is currently developing another set of six additional fragrances to the line; three for men and three for women.

Encounter Scents fragrances will initially be available only online in Pakistan on the brand’s website with payment made through Shopify. The ordinarily PKR 13,500 fragrances will be offered at an introductory sale price of PKR 10,000 each, accessible through the company’s website www.encounterscents.pk.

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Spotify Premium Launches New Offers for Free

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Summertime, a holiday season, and people consume more music than usual that is why the world’s biggest music streaming service Spotify launches its summer plans for melody lovers.

This summer, Spotify Premium is offering three months free to the eligible and first time-users for its Individual Premium Plan. Moreover, those users, who have cancelled their Individual Premium plan for any reason, can also get them back in just 299 PKR for three months. Both offers are available for the Individual Premium Plan till June 22. To be eligible for the 299 PKR offer, subscribers must have cancelled their plan on or before April 26.

Spotify Premium gives subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime. On Spotify, users get access to more than 70 million tracks and four billion playlists right at their fingertips. So whether one is away from home or sitting at the cosy home, Spotify covers it. The service makes it easier for its users to find their favourite music and check out their very own personalized playlists like Discover Weekly, Spotify Mixes, Time Capsule and more.

For details, head to Spotify.com/Premium to sign up.

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Our Society Has Not Accepted Music As A Profession: Muhammad Ali Shyhaki

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Mohammed Ali Shyhaki is a well-known name in Pakistan entertainment industry. He is among the ones who introduced the genre of pop and rock music in Pakistan. Started his music career in the 1970s, Shyhaki earned a name and fame as ace star in Pakistani pop music and as a playback singer.

His patriotic song ‘Main Bi Pakistan Hoon’ and folk song ‘Teray Ishq Mein Jo Bhi Doob Gaya’, with famous folk singer Allan Fakir are still popular among masses.

Shyhaki also acted in a few films. Some of his films achieved success at the box office but the industry was already on the decline, so he left films. His film Choron ka Badshah (1988) celebrated platinum jubilee.

His family name ‘Shyhaki’ comes from his Iranian father who used to work at the Iranian Consulate in Karachi. After graduating from NED University of Engineering and Technology, Karachi, Pakistan, he made a short-lived career in aviation but could not find him fit for the profession and got back to his passion, music.

The government of Pakistan recently awarded him the ‘Pride of Performance’ for his services to the music industry of Pakistan.

Daily Paperazzi reached to this legend and talked about his recent achievement and current activities.

Don’t you think that you must’ve have got this award a long time ago?

Yes. It seems true. But I leave things to God. He can better decide what is and when is something better for us. We can only work hard which I think I did to my best.

Your fans see you very seldom these days. Why?

There was a time when we (musicians of his generation) were everywhere and all the time on television. Then policies changed and channels started to give more priority to current affairs and politics on their screens. People were also enjoying them. Ratings got higher and ultimately these channels started to get more advertisements for political talk shows rather than entertainment. They might decide why to spend money on musicians (and their tantrums) and other entertainment programs with less profit in return. Instead they just set up studios, hired a host, and called two politicians, and then a hot debate started. It cost them much less but earned more.

What do you do to satisfy the artist inside you?

I do private shows. I always go and perform when someone calls me with respect.  Moreover, I have established a registered YouTube channel where I put up short durations programs and shows along with my radio show which I do every week on FM 100. The program also goes live on the channel’s Facebook page. I have a right to download it, edit it and upload on my official channel so anyone can watch and enjoy it.

You have studied civil engineering. So how did you come into the field of showbiz and music?

I thought I was not fit for the job of an engineer. I didn’t realise it when studying but when it came to be a professional I could not implement it.

In meantime, to my surprise, I met many who could not even write a single sentence but passed the exams and got the job. I also got the job but I could not sustain it for more than 6 months as my boss had a laid back attitude and was not ready to take any responsibility for his work. He also asked me to do the same. I thought it was not just to get earnings without taking any responsibility and doing things in a right way. Moreover, naturally, I was more comfortable in performing arts than engineering.

You are among the founders of pop music in Pakistan. How did you modify the pure pop rock from the west for your Eastern Listeners?

Music is like a bara masala ki chaat in which the more you put in the more it becomes interesting and appealing for the audience. We always do experiment to transform music, for instance, there was a time when bhangra was a hit thing with amalgamation of pop and rap.

You have worked in films as well. Tell us something about it?

It is an interesting story. Director Iqbal Yousuf approached me and offered a role in his film. I was shocked. I asked him to hire me as a playback singer but he was adamant for me to act, He said, “Tum film material ho.”  It was a time when I had returned from the USA. He cast me as lead in ‘Son Of Andata’. It was kind of a debut.  Then I was cast in a very challenging role in ‘Pyar Do a Maar Do’. It was a quite difficult topic and co-production between Pakistan, Bangladesh, Singapore and Malaysia. The film could not be run in Pakistani cinemas as the censor board said it was promoting Bengali and Hindu culture. The story demanded all the female characters wear Saris while male cast wore lungis. I did 10 movies altogether. Among them almost 4 were released while the rest are still in boxes or files

Do you think that what appreciation and promotion our artists and performing arts are getting on state level is enough for the betterment of this industry?

To be honest I feel general public has not accepted us as part of the society.  It not only includes the showbiz or performing arts but also the artists who paint, write or do any other creative trait. We are not considered as normal as we are not working 9 to 5.  They ask why he is charging so much money just from singing. What he is doing is so big. I ask them why they don’t do this. I know everybody can’t do everything. It means this is an extraordinary talent which God has given to some of his people. If they can’t or don’t want to do it, hen deny to accept it. This is not fair. I believe that it is only God to decide from which profession we would earn. 

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