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Sublimity with Oomph and Grace- Anaam Chaudhry

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We sat down with the lovely and beautiful Anaam Chaudhry and talked about her luxury pret-a-porter line, future plans and personal style statment. We have to say, her work is absolutely stunning and praiseworthy. In the world where starting a clothing business has become a hobby, she stands tall with her phenomenal craftsmanship and wonderful aesthetics.

Here is what she shares.

1) Your personal style statement in wedding\formal wear?
In wedding wear, I love old school clothes. I think when you dress up in eastern clothes, one should go all traditional. So I would say my style statement is very ethnic.

2) In this modern age, where contemporary and traditional go hand in hand, how difficult is it to maintain both elements in an outfit?
I don’t know about others but for me, it can get a little tricky because like I said I love going all traditional with my eastern wear. So to add contemporary in it can be a task. But as many people love modern and fun clothes, I like to play around with my cuts and silhouettes.

3) What makes You, as a designer, a cut above the rest?
I don’t think there is anything as being above the rest. We all are trying to represent our style and our work in the best way we can. So everyone is above in their own genre.

4) Which prominent designer is your role model?
Coco Chanel. The brand has always been loyal to their type of fashion.

5) Do you like the idea of showstopping with an actor\actress rather than a renowned model?
I think fashion shows look the best with models being the showstoppers as that’s their job and they know to carry a designer’s show-stopping outfit as well.

6) How the modernised era has affected wedding trends? Do you see a drastic change??
I love new trends and I’m happy to see how modern brides are willing to experiment on their big days. I love the simplicity of some brides but I love how some want to go all out and extra!

7) Which clothing trend was predominant in this wedding season and which one you liked the most?
I think shalwar kurta really made its debut this wedding season and I’m glad it did. I’m my opinion, long kurtas and shalwars are a classic.

8) How the trends in clothing have changed over time and according to you what is missing nowadays?
Like I said before everyone is becoming more daring when it comes to experiments so that gives designers a free hand to explore their creativity as people are willing to wear new things. Nothing much is missing but yes, I really hope that individuality becomes a trend again.

9) What keeps you motivated every day to design and do the same task again and again?
I have a passion for what I do. It genuinely makes me happy to make beautiful clothes and it makes me even happier when people wear my thoughts which eventually change into the clothes they wear.

10) If you could change one thing about today’s fashion industry, what would It be?
I feel there is a very fine line between (ideally positive) criticism and bullying. We all need to mind it.

11) What does it take to be a good designer?
Individuality is very important. Being expressive about your designs and sticking to your style is key for me.

12) Have you ever sensed any kind of monopoly in the fashion industry since you are relatively new?
Yes, of course. That’s in every field. Old brands cash on their names not quality. Whereas new brands have to work double to make a name and sell the best quality. As in our society, it’s all about the brands even if they serve you nothing.

13) Do you think that we are losing old school charm with these budding trends in the wedding and formal wear?
Mostly, we are. But there are some people who still love wearing ethnic wear at weddings. Plus, I think very soon the old school style will make a big come back.

14) What is your main philosophy while designing a dress?
For me, it’s all about playing around with colours and different kinds of thread and embellishments. It all begins with that one colour.

15) We have seen your designs. They are classy yet so beautifully traditional, what’s your take on this?
Thank you! Me and my team, together we try our best to make and do justice to traditional wear. So that, its element in today’s world can stick around.
16) What are your next plans?
To expand “Anaam Chaudhry” even more, and to maybe step my shoes in the skincare world. Who really knows?

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The Launch of Burger Lab’s latest invention – Burger Lab Innovation Kitchen

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Every time we head out of the house for dinner – there is one dreaded question that we ask each other, where are we going to eat today? Well, living in Karachi, we are always overwhelmed by so many options that it is hard to choose where to dine out, so we’re here to give you some suggestions as to where your next dinner or lunch should be. It should definitely be at the new Burger Lab Innovation Kitchen!

All of us have been eating from Burger Lab’s scrumptious burgers for as long as we can remember – so what’s so different in this new innovation kitchen, you might ask? Well, as the name suggests, this new outlet by one of the most famous burger franchises in Pakistan is all about innovation! Located at Khayaban-e-Seher, with a chill, cozy, yet fancy vibe, Burger Lab has introduced an Innovative Menu, and it is oh so good. Believe us when we say, there hasn’t been any place in Pakistan that makes you want to keep going back for that Honey Glazed Burger (our favorite from the menu). The other items in the innovative menu also include Honey Glazed Chicken, The 3 Musketeers (sliders), and Bounty Shake.

 

 

As you can tell, the Burger Lab Innovation Kitchen will be our weekly meal stop for a while. The idea behind the new place by Burger Lab is so amazing, as they will only be offering the products in the innovative menu for a few weeks after which, they will introduce a new set of products – how tempting is that? And oh, don’t worry if you fall in love with an innovative menu item that might be leaving soon, they will be launching the innovative menu items that people love nationwide across 29 other outlets!

 

So, what are you waiting for? Head to the Burger Lab Innovation Kitchen and tell us what you think!

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KASHMIR Are All Ready to Release a New Single ‘Ayi Bahaar’

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One of the greatest discoveries of Pepsi Battle of the Bands has to be the 2017 Winners of the competition KASHMIR, an alternative rock band from Karachi that really came and conquered. The group which consists of 6 members has been making headlines with their music ever since. They finally satisfied their fans with their debut studio album ‘Khwaab’ last year. The album was critically acclaimed and reminded us of all of the reasons as to why we fell in love with this band in the first place.

Well, after much anticipation, it looks like KASHMIR is finally putting out new music once again and we are genuinely thrilled. The band teased the arrival of a new single ‘Ayi Bahaar’ on their Social Media, and fans have been patiently waiting for the single to drop on the first of October.

 

The name of the song is enough to tell us that the song might somehow be related to everyone’s favorite season (Spring aka Bahaar!) and so we have reason to believe this is going to be a fun and funky song. The cover art for the single looks amazing too and we can’t wait till we can listen to the song.

 

KASHMIR has managed to rise to fame in this very competitive music industry with their original sound and beautiful lyrics. Since Pakistan has started to see some growth in the music industry – it is extremely rewarding to see how this new band is taking center stage and bringing us some brilliant music while they do that!

 

 

Watch Taser here:

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Kinza Razzak to Star in Sports Drama ‘22 Qadam directed by Anjum Shehzad’

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The rising young actress Kinza Razzak who has made her mark on the small screen in a short period of time is coming back on our screens in an exciting sports drama ‘22 Qadam’ soon.

Kinza Razzak has proved her mettle with distinct roles in several television serials, telefilms, and advertisements. This time, the young actress will be seen in a completely different avatar in the sports drama. Details for the serial have not yet been revealed, though the drama is on the floor and is expected to release soon.

 

The young actress was last seen on the screens in the hit drama serial Log Kya Kahain Ge alongside Faisal Qureshi and the critically acclaimed web series Ek Jhooti Love Story with Bilal Abbas Khan. She has been gracing our screens in challenging roles since 2017 and has a knack for choosing her projects wisely. This time, the actress is once again ready to star in a project that sounds like a completely unique story.

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