Music is now a hassle free enjoyment in Pakistan with Spotify as its features and subscription is easier and cheaper than any other online digital platform in Pakistan.
Spotify, the world’s most popular audio streaming subscription service, officially launches in Pakistan, Bangladesh, and Sri Lanka, recently offering a unique music experience to millions of people.
Launched in 2008, Spotify with a worldwide community of more than 345 million active listeners including 155 million Premium subscribers, offers various genres of music over 70 million tracks and four billion playlists across 170 markets.
Available all over Pakistan, Spotify suggests the variety of local and international music to thousands of devices including mobile, laptop, tablet, smart speakers, desktop and gaming consoles. This makes it simple for people to soundtrack every moment of their lives as they workout, cook, entertain, study, and everything in between, wherever they are.
Listeners have the freedom to engage with Spotify across a wide range of devices and app integrations with Instagram, Facebook, Samsung mobile & TV, Apple TV, Apple Watch, Chromecast, Google Maps, Fitbit and more. They can also browse and choose from a wide range of hubs including Workout, Chill, Party, Focus, Gaming, Sleep, Dinner, Kids and many more.
The Spotify service is available to download for free or with an upgrade to Spotify Premium, a subscription service that allows users to enjoy music without ad interruptions.
The platform also offers offline listening for its Premium users by simply downloading music to device when online to enjoy while offline with high audio quality up to 320 kbps.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Premium Business Officer of Spotify.
The Subscription Plan
Spotify Premium for the ultimate Spotify experience for PKR 299 per month
The Premium Family subscription plan is available for PKR 479 per month for up to six family members living under one roof.
The new Spotify Premium DUO (PKR 390 per month) is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together.
Spotify Premium for Students subscription plans will cost PKR 149 per month.
Direct carrier billing payment options are also available through Telenor and Zong.
Playlists made for Pakistan
The new playlists offer expertly curated and regularly updated music by Spotify’s team of local music experts, across a range of popular genres for any mood or moment, including Hot Hits Pakistan, Pakistani Rock Hits, Pakistani Indie 101, Drama OSTs, Loadshedding Longing and more.
Recommendation and discovery features
When a new user joins Spotify, they are guided through a ‘Taste Onboarding’ process, which customize their recommended music tastes. This allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).
Spotify For Artists
The platform offers tools that help artists, managers, and labels to track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.
Advertising on Spotify
Fully localized, the Spotify offers advertisers a diverse selection of ways to reach their audiences based on campaign goals and how users are engaging with the platform. These include audio, video and display ad experiences. Globally, Spotify Free users spend an average of 2.5 hours each day listening to audio on the platform through multiple devices.
Since launch, Spotify has partnered with a limited selection of brands in Pakistan like English Biscuits Manufacturers, and Unilever.
Httpool is Spotify’s local advertising sales representative
Claudius Boller, Spotify Managing Director Middle East and Africa, who leads a team of music and audio experts for South Asian markets said, “We always want to be where our fans are, and with this expansion we are furthering our mission of sharing the sounds of Bangladesh, Pakistan and Sri Lanka with the rest of the world.”
Spotify app can be downloaded via Android or iOS app store or by heading to www.spotify.com/free.
Delay in diagnosis can result in long term disability
An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.
The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.
According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease. If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.
The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.
Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day
This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.
Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.
These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.
After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.
Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!
5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq
Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.
Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:
- Get rid of the useless and negative clutter in your life
Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!
- Don’t wait, just take the first step
The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.
- Failure is the opportunity to start over again, more wisely
The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”
- Respect the competition
Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.
- Change is important
Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.
Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.
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