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SHE CAME, SHE SAW, SHE CONQUERED

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Pakistani entertainment industry has a special league of actors, who are not only got fame because of their beauty but also with their brain. Hareem Farooq is one of them, who besides having a flourishing acting career is also a producer of box office success Janaan and Parchi. A bachelors in Sociology and journalism from Quid-e-Azan University, Hareem started her acting career in 2012 from a theatre play of veteran Anwar Maqsood Pawnay 14 August by playing the role of Fatima Jinnah. The following year, she made her big screen debut with a leading role in a horror thriller film Siyaah and came to television in Hum TV serial Mausam in 2014. Then there was no stopping. Now at this young age, Hareem has many popular dramas as Diyar-e-Dil and films like Parchi at her credit. She went on to become a first female actor-producer of Pakistan, by producing Janaan and Parchi under the banner of IRK Films. Last year, Hreem formed a global entertainment company, IHA, which soon entered into an agreement with top entertainment in Kingdom of Saudi Arabia (KSA), as the first distribution firm.

Apart from acting and production, Hareem has been proudly become the official Spokesperson for Loreal Professional, Pakistan since 2017.

Last month she was in Paris to represent Pakistan at L’Oreal on its 110th anniversary. She was extremely excited and responsible at the same time to be a part of those celebrations. We talked to this young, beautiful and talented lady about her visit to the Paris and of course her upcoming feature film Heer Maan Ja supposed to be released on Eid Ul Aza.

How was the excitement to be in Paris for L’Oreal?

It was a great opportunity for me to represent Pakistan among lot of people, coming from different countries at L’Oreal 110th anniversary in Paris. I was the only Pakistani who represented my country there and felt very proud and honoured for this. I hope I lived up to the expectations.

 What were your activities there?

It was a multiple-event celebrations spreading on almost a week. It was their 110th anniversary so they made it huge. In these types of events, you get to mingle with lot of people from different countries, where you show them the positive and lighter side of your country. I did the same.

What and who did wear in those eventful celebrations?

I wore Pakistani designers in all events, including Sania Maskatiya, Munib Nawaz, Rici Melion, Mahgul, Zuria Dor. As far as what I wore, I must tell you that we have to follow a certain dress codes when on these type of international events. We need to show the world that we can compete on international level when we have to, but we made sure that our Pakistani designers should also be promoted there. Again it was a matter for me to represent Pakistan there. If I had to decide, I would wear shalwar kameez, as I love my national dress. 

How did you find Paris?

It was so exciting to be there. They are very rich in art, architecture, and weather. People all are also very nice and welcoming. I am glad that finally L’Oreal is tapping into the Pakistan market. There are very few people from Pakistan who are invited by L’Oreal from Pakistan and it’s a pride for me that I am one of them. They were very surprised to see Pakistan there.

Have you ever been to Paris before?

It was my first visit to Paris. But I am sure it will not be the last. 

Did you learn any French there?

Very little. Only few words like bonjour, mercy, beaucoup. I am trying to learn the language.

What did you observe in Paris while with L’Oreal?

It was a great exposure. They are very skilled people. I came to know that where and how L’Oreal actually works. How they cope up with new techniques and innovations all over the world. There was somewhere around five to six thousand people from various countries of the world.

Are you eying to participate in Cannes as well?

Why not? It is just a start. I believe when you are sincere with your work, anything is achievable. 

You met with Pakistani ambassador (Moin Ul Haq) in Paris? What was discussed in the meeting regarding Pakistani entertainment industry?

It was a great surprise. I was very glad and honoured that they had me come there and invited me to the embassy. The ambassador is very progressive He wants to promote a softer image if Pakistan in world. And Pakistan really needs this at the moment. His ideas and vision, which we are aiming to implement, I am sure will be productive for Pakistan. Whatever we have discussed, it will be executed soon and people will know about it.

This year is also important for you as your film Heer Maan Ja is coming on Eid-Ul- Azha. Shed some light on your role in the film?

I like experimenting with my characters as I believe that audience should get something new every time. It is a little journey from Iman of Parchi to Heer of Heer Maan Ja. They are poles apart. Iman is a very strong woman who stands up for everything while on the other hand Heer is a very next door desi girl. She is sweet pretty and innocent, for which most Pakistani girls are known for. It was a lot fun playing that character.

By Kaukab Jahan from Pakistan and Ashfaque Chaudhry from Paris

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Zubab Rana- The fashionista with an unmatchable screen presence!

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Enviable fashion sense is something not many actresses in our industry have been blessed with, but one actress who has impressed us with her fashion sense is Zubab Rana. A budding actress and a beautiful model, Zubab Rana manages to light up the frame every time she appears on our screens. From ramps to dramas, there isn’t anything the actress can’t do.

Born on 3 June 1998, the young actress started her career with Naseebo Jali in 2017 and received a nomination for the Best Soap Actress at Hum Awards right with her debut role. This doesn’t only speak of the actress’s mettle as a performer, but it also helped her make her mark on the small screen in a short period of time. She then appeared in Mere Khudaya and Bandish, and again received a nomination for the former as the Best Emerging Talent at the Lux Style Awards.

That isn’t all. We haven’t just seen the actress making her mark on the screens, but she has also stolen the show every time she has appeared on the ramp. She has established herself as a successful model and is renowned for her effervescent charm as an actress and a model, both. Having started her career as a ramp model, there is no denying her talent on the ramp, but what took everyone by surprise was her talent on the screens as well.

After her powerful performance in Rishtay Biktay Hain in 2019, we can currently watch the actress starring in Mehboob Apke Qadmon Mein, a drama that revolves around the power of black magic, Zubab Rana has been weaving magic with her performance in the play. She is featured as Sunaina, a sweet and innocent girl who is in love with someone and wants to stay happily with her love. Zubab Rana’s acting makes you feel for Sunaina and all the problems in her way. In every scene, she stands out with her phenomenal acting, making us root for her.

So far, Zubab Rana has done wonderfully in every drama she appears in. It looks like the actress is on the rise, and we can’t wait to see where she would be heading next!

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Ali Zafar foundation to distribute amongst Christian and Transgender communities

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On a tweet posted by Ali Zafar, he showed the conditions on the ground as he went live on Instagram with his team who was seen distributing Rashan amongst a Christian community.

Many celebrities have raised their voice to raise awareness in the Corona battle, however, Shahid Afridi and Ali Zafar take the lead in going all out in their Rashan Distribution campaign.

Ali Zafar had also posted a video a few days ago of a transgender “Julie” highlighting the plight of their community. “We must make an inclusive society where everyone feels equally empowered and a part of the society, like a petal in a flower. Only then we can get rid of the thorns”. the Singer Actor quoted whose foundation has so far distributed Rashan amongst almost 3500 families so far.

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This Social Networking App is definitely the New Thing in Town

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When boredom hits us hard, we all cuddle up to our social media accounts rooting around for something new and exciting. Right now, when the world has come to a standstill and people are ready to do anything to spice up their lives and when cooking, baking, watching, or reading looks so monotonous, we all are on the hunt for activities that put a little jazz to our dull days.

There are no real-life meetings, a cup of coffee, or a smoke break. All we have is our phone with the same contacts, plenty of work emails to respond, and some messages in the “other” section of our messenger. Some of us are so bored that we have gone through all those messages and some are on the verge of responding to those messages.


But, there is one thing that is keeping us occupied all of a sudden? As controversial as Tinder sounds, the long-lived thunder has been stolen by this new app called Bumble. You can either date or find BFF on the app depending on your preference. The dynamics of this app are slightly different from Tinder as it gives women the first right to make a move. Is this actually a conscious effort to change the patriarchy considering the fact women are entirely in control of choosing whoever they want to talk to and on the other hand, men do not have the option to initiate the conversation at all. This is probably one of the reasons for the app to flourish in a country like Pakistan where there is a pipping hot debate on feminism every now and then.

The main difference between Tinder and Bumble is the reliability of having a verified account. You cannot have an account on bumble without your picture and since the whole idea behind this app is about being kind, if there is slight misconduct from any party, the account gets suspended immediately for good and all. Unlike Tinder, Bumble gives you more details about the person in contact so, the swiping is not just about the looks here.


If we peek into the real world, there are very few opportunities to find friends or even a potential match once you are done with your school or college. Which means, a very little chance of getting your dupatta stuck in the button of his waistcoat. Such an app will put you closer to the network of a person who otherwise does not have the slightest chance of meeting you in real life. If not a match, you may end up finding some incredible friends that many people actually claimed to have found so. Hence, the dating pool is marginally better on this app.

The cons of having this app are “anything can happen”. Stay alert and know your moves. Don’t get caught into the traps of instant meetings or any kind of thugs disguised as a chum. Take time to know the person and learn about the similarities you have with them if any. These are the very basic tips that we need for any online encounter.
Although a lot of success stories have been witnessed through the app from outside Pakistan, the app is still less productive and less popular among the masses. It is either the pressure of being on a dating app or stigma attached to being associated with these apps. However, this pandemic does seem to change the whole narrative of online amity.

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