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Setting new trends for Lawn this season



Indeed lawn has been the channel-the face of success and gateway to glory but there are many industries that are thriving since the emergence of this product range. Musharaf’s liberalizing the media created a path way for mass market products like lawn, organically textile and forthcoming fashion, came to be recognized as self-standing industries. Without marketing, advertising, PR and event management lawn could never be the product it stand for today. It is only by utilizing these mediums that brands have come into existence with a true mass market appeal. Such has been the ‘affect’ of lawn craze which builds around this season only to return back the next year with a lot more vengeance.

Just as the PSL is making waves with high-octane performances we have Pakistan’s favorite product; lawn making a beeline in grabbing maximum attention. The shoot of the various lawn campaigns are going on in full swing and some take an opportunity to cash on the market that has not yet registered the first signs of changing weather.

The debut partnership of CrimsonxRepublicwomens wear has a reverence for experimental luxury totally following the ‘change is the only constant mantra.” 

While talking to this scribe; Anum Akram explained that her label Crimson which is in the last two years is one of the fastest selling in lawn boasts of bespoke collections created with a quintessence of style and thus hard to copy.

 ‘We strive to step our game, be ahead of current trends, raise the bar and ensure that our brand blazes a trail. We are constantly infusing innovative concepts with a very dynamic partnership with Republic Women’s wear. Presenting lawn street a preamble to the debut Crimson x Republic lawn 2019 is locally created, internationally relevant; Lawn Street is set to create waves across borders, mastering local techniques, fabrics and craftsmanship and presenting them globally like never before.’

The brand which is fairly new yet giving bigger brand names like Sana Safinaz or Elan a run for their money. The model of Crimson is unique also; because it doesn’t have any store yet each time the collections are sold out within minutes of its going online.

What makes the brand feel so international and experimental is that it has obviously done well in terms of making huge profits. The budgets have increased in leaps and bounds making way for more experimentation and getting all these international models on board. Moreover, this gives an opportunity to create campaigns which are groundbreaking in many ways. Taking on the black model was not an unnecessary risk but the one which could be a ‘game changer’ for the brand seeking to break stereotype.

Why use a black face? 

‘Pakistani fashion has limited itself to a very narrow definition of beauty. We wanted to broaden that and so we decided to use 4 ethnically diverse models including, for the first time ever, a black model for a Pakistani collection. I think this will further help broaden the notion of beauty here in Pakistan. And so we thought why not present our lawn in a way that, of course appeals to our local clientele, but can also be adapted for a global audience,’ Akram pointed out.

It should not necessarily be about the image. In society we fall prey to feeling subconscious about our looks and shape. You should exude inner confidence that gives you that strength of mind. The campaign concept is created not just for the three-piece market but the one which shows these textiles in a way that it can go international or be interpreted by a global audience.

But why did they prefer them over the local crop of models and I found them be keen to defend their choice, “there are those who start trends and those who follow we want to step ahead with a universal appeal” which is how we perceive our campaign aspires to be.

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Lock-down is temporary but Father’s day is permanent



He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party

Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft

Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit

For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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Imdaad- A Dire Necessity in this Global Pandemic



Pakistan, as we know it, has a well-established reputation of being one of the most charitable nations. Having to face several natural disasters and a debilitating disease-induced economic crisis over the span of a year has greatly fueled our philanthropic efforts.

As we reflect upon the ongoing destruction being caused by the spread of the Coronavirus, our hearts are left shattered while our minds are perplexed.

The heart-rending reality kicks in: even if the virus doesn’t end more lives, hunger caused by unemployment surely will.

Meet Manahil Naveed, a 17-year-old who embarked on a journey to give back to the needy by founding her own charitable organization by the name of Imdaad.

Imdaad is a non-profit organization working against the clock to provide food and hygiene packages to families living beneath the poverty line in Lahore. So far, their team has managed to deliver these packages to more than 50 families in need. As they work solely off donations, the people of Pakistan have generously extended their hands to help Imdaad’s cause.

This is what she has to say:

“Tuning into the news every day and witnessing the number of cases rapidly grow along with the effects of this growth managed to create this undying feeling of sadness within me. Witnessing small businesses shutting down, I couldn’t help but be concerned about how the poverty-struck families of daily wage laborers would manage to find their next meal.”

While many of us want to help the needy during this pandemic, the majority are rightfully afraid to be in close proximity to others.

This is where Team Imdaad steps in. They bridge the gap between the generosity of potential donors and their fear of catching the virus by being around large groups of donees.

Using the best protective gear out there, Imdaad’s team buys and packages ration bags to ultimately be handed to the destitute, all while ensuring that each recipient is truly in need by asking trustworthy sources such as local heads and representatives of other NGOs.

We will end this piece on a little saying Manahil has used as Imdaad’s slogan: “Hamdardi Imaan hai.”

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Our Favorite Fashion Divas that have Evolved Over Time



While reading the title, you must be thinking about the acting skills and how these ladies have made their name in the drama and film industry. But no, here we are talking about the fashion game of these actresses that have taken us all by surprise. Perking up their style statement and emerging as few of the finest actresses in terms of being glamorous and presentable, they have absolutely conquered the fashion world. 

These are our favorite Divas who have proved that working on oneself is never a selfish thing and this hard work can eventually help you in the long run.


Saboor Aly 

Starting from soaps and not so glamorous dramas, we never saw Saboor Aly dressing up as impressively as she does now. Probably, this is the social fashion awareness that some choose to pick and some don’t. And, we have to say that Saboor is doing quite well with her dress sense while earning a huge fan following at a great pace. She is one of those finest actresses who keep us hooked to their gram-game as something cool and happening just pops up out of nowhere anytime and any occasion.


Nausheen Shah 

Our fancy-pants; Nausheen Shah has instantly beefed up her fashion game and we cannot stop admiring her taste and style in whatever she wears. She has definitely come a long way. Also known for carrying bold statements just like in a recent awards show, her hairstyle was quite eccentric perfectly aligning with a blingy Hussain Rehar attire.

Sadia Ghaffar

Her vibrant tops, glowing face and quirky pants have got our attention and we, indisputably, give her the award of being the most stylish actress among the lot. This was never the scenario from the day she joined the Entertainment industry so, she came this far and has definitely grown into a woman who keeps herself up-to-date in every trend and fashion.

Iqra Aziz 

Our recent favorite bride, Iqra has polished herself over time and we love how effortlessly she carries every outfit in sheer grace and pizzazz. Recently, she has been appointed as the face of Al-Karam and this was all a result of gradual progress and immense effort she has put into building her powerful aura and strong-headed personality that beautifully harmonizes with her chic and classic sense of styling. 

Sonya Hussyn


If Sonya had a synonym, it would be the word “grace”. We love her for her impactful persona, the way she dresses up and the way she owns everything she wears with undying confidence. There are very few celebrities who have evolved to be steezy and sassy in a way that they know what they should actually wear. Unlike some who do not even know their body type. Sonya Hussyn proves that style is always within, you can improve with time but class remains constant.

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