Lahore: Multi-award winning fashion house Sania Maskatiya is set to showcase their S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase will be complemented by jewelry from Allure by MHT with footwear from SOMA.
Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes.
Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.
Hoga Saaf Pakistan: A Great Initiative towards a Cleaner Society
Cleanliness is one of the key requisites of our daily routines. Without having a clean, hygienic environment around you, you are more prone to infections and diseases, environmental degradation and a general social boycott.
Hoga Saaf Pakistan (HSP) is a social initiative by Reckitt Benckiser, in an attempt to achieve a cleaner and greener Pakistan. Its key message of ‘Safai Nisf Emaan hai’ takes us back to the basics as Hoga Saaf Pakistan aims to improve health and hygiene all across Pakistan and aid the government’s campaign of Clean Green Pakistan through a focus on three main strands:
Sanitation is one of the major steps toward a clean surrounding. Safe sanitation ensures a good and healthy environment for humans and atmosphere alike. The most common place where this measure becomes vulnerable is the bathroom, and it is most frequently used as well. Products like Harpic are available widely in stores to ensure you get the level of hygiene your surroundings require.
HSP aims to promote awareness among the masses about personal hygiene. It is compulsory to follow certain habits as shown in the picture for better health and clean mind & body. Not just this, it is also necessary to ensure proper hygiene practices using good quality products, like Dettol that provides an anti-bacterial solution for the purpose of perfect cleanliness.
Solid Waste Management
There are many cities and villages in Pakistan that lack the basic solid waste management system. This is due to utter negligence from the authorities’ side. HSP understands this and has tried its best to educate people on the risks attached to a lack of proper waste disposal, and what steps they as individuals can take on their own to cater to this problem. It is a need of the hour to help the masses be aware of what kind of health hazards they face if their waste management is not at optimal level.
Hoga Saaf Pakistan’s target is to take charge of hygiene and sanitation practices within the citizens of Pakistan in three areas:
The most important aspect of cleaning oneself begins with ‘Handwashing’. Many diseases spread if hands are not washed with soap and clean running water.
Dettol provides a thorough and well-explained five steps procedure of hand washing:
- Wet hands with clean warm running water
- Apply a small amount of soap or 2 pumps of Dettol hand wash
- Rub your palms together (away from the water)
- Rub your fingers and thumbs and bits in between.
- Rub your nails on your palms.
- Rub the back of each hand.
- Rinse with clean running water.
Germs are everywhere! From the floor to the tiny nooks and crannies of your house, these germs are not health-friendly and cause serious problems if not tackled. HSP initiative is all about creating awareness and providing means to ensure a clean environment for future generations, starting from one’s own household.
We may see many people taking care of their houses, but these same people wouldn’t think twice before throwing rubbish outside their homes. Such practices are not just unethical but dangerous for a safe atmosphere. Hoga Saaf Pakistan has been trying its best to educate people on the etiquettes of non-littering and living acceptably in a social society without causing harm or discomfort to others or to the environment.
This initiative if taken seriously by our Pakistani citizens, has the potential to bring forth a huge change in our surroundings. On an individual level and as a team, we need to make an effort on our own first to bring about a revolution when it comes to cleanliness. It wouldn’t hurt to add a few lessons on this in school curriculums and start them young on this agenda.
Contribute your part in the drive and let us know your views about the initiative in the comments’ section. We look forward to your opinions.
Written by: Shahrukh Gulnaz
Weekly Scoop on what’s happening in the World
Here’s a roundup of what went down in the world this past week, happy reading!
1- A video of Shahid Afridi I’m Makkah went viral and it was the sweetest thing ever.
2- Sajal Aly and Ahad Raza Mir announce their engagement and the Sahad shippers took over the internet!
3- Bradley Cooper and Irina Shayk split and so did our hearts.
4- Pakistan won against England in the ICC Cricket World Cup by 14 runs
5 – Release of 2 new Pakistani romcoms- Chhalawa and Wrong no.2
6 -Eid wishes from across the border.
7 -Former German international football Mesut Ozil was married in Istanbul on Friday with Turkish President Recep Tayyip Erdogan as his best man.
8 -Rome launches crackdown on messy eating, jumping in fountains and other tourist misbehavior
9 -John Cena officially joins the cast of Fast and Furious 9
10 -Prominent religious scholar and head of the Jaffria Alliance Allama Abbas Kumaili passed away on Saturday in Karachi
11 -‘Work, Work, Work’ singer Rihanna is the wealthiest female musician in the world, overtaking the likes of Madonna, Celine Dion and Beyonce, according to Forbes
12 -Donald Trump has called off his threat to impose tariffs on Mexican imports, as Mexico pledges to clamp down on migration to the US.
Lets provide #FreeHigherEducation to the most deserving minds all across Pakistan.
This Ramadan, devote your #Zakat to Education and transform thousands of dreams into a powerful reality!
To donate online, visit: https://bit.ly/2VEM2bJ
For doorstep collection of your Zakat/Donations, call 042-111-448-464
Bank Account Details: https://bit.ly/2ULZPc9
For more information, visit Akhuwat Head Office: 19 Civic Center, Sector A2, Township, Lahore.
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