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Rani Emaan has always been a name of antiquity and regalia

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We got a chance to have a short conversation with one of the pioneering founders of “Rani Emaan”; Farzeen Irtizaz and it was great catching up on celestial fusion of old time charm and contemporary silhouettes. Such profound fashion designers know how to keep the sassy oomph of tradition while translating into modern day tale.
This is what she had to share.
  1. Considering there are two founders of the brand, how did “Rani Emaan” come into existence?
    My childhood friend & co-partner Deeba Haider first pitched in the idea to name the brand after our first borns, my daughter “Emaan” and “Raniya” shortened to “Rani” being Deeba’s, put together, we thought it’d be a first of its kind.



    Deeba Haider

  2. What is your personal style statement in wedding\formal wear?
    I’d say, a modest sense of styling and trying to be elegant while doing so, whatever the occasion may be!
  3. Who handles what out of both?
    I handle the design & production end locally since I’m based here , where as Deeba handles all the foreign clientele since she’s based in the states .
  4. If there is any conflict in designing or executing how do you deal with this?
    Oh never! It’s unusual in business but  we never have conflicts since our job description is pre- set  and pre-decided. I do not interfere in her department and she doesn’t speak in my domain since we respect & trust each other’s decisions in the respective departments which is why we’ve been successful business partners for 12 years now.
  5. What do you think is lacking in today’s fashion industry?
    Fashion industry is evolving quickly especially with technological innovations but the direction may be questionable . I think we still miss the awareness about what actually fashion is and it’s impact  on the  environment. Also, I think the industry lacks a variety of options for the plus size women since most apparel comes in small or medium sized clothing which needs to be focused on.
  6. Do you like the idea of showstopping with an actor\actress rather than a renowned model?
    Honestly, it can’t be generalised, every brand has a unique aesthetic & if it goes well with a specific brand image then I’d say go for it!
  7. How do you think bridal trends have changed over time?
    Over the last few years, we’ve seen an inclination towards old school cuts coming back into fashion.
  8. In Winter wedding, what will be your hot favorite Barat color?
    My favourite is Scarlet red & Gold since it’s our signature winning colour combination!
  9. Have you ever sensed any kind of monopoly in the fashion industry?
    I think every industry has monopolistic competition  irrespective of the industry be it telecommunications & not just fashion apparel since every one wants to be the best in the business which can be unfair at times but this is business! It’s a fight of the fittest!
  10. Any budding designer that you praise a lot?
    Menahel & Mehreen are doing a good job among so many others.
  11. What are your next plans?
    We’re introducing a menswear line soon for the year 2020 along with an exciting new luxury wear line! So stay tuned!

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Entertainment

Zubab Rana- The fashionista with an unmatchable screen presence!

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Enviable fashion sense is something not many actresses in our industry have been blessed with, but one actress who has impressed us with her fashion sense is Zubab Rana. A budding actress and a beautiful model, Zubab Rana manages to light up the frame every time she appears on our screens. From ramps to dramas, there isn’t anything the actress can’t do.

Born on 3 June 1998, the young actress started her career with Naseebo Jali in 2017 and received a nomination for the Best Soap Actress at Hum Awards right with her debut role. This doesn’t only speak of the actress’s mettle as a performer, but it also helped her make her mark on the small screen in a short period of time. She then appeared in Mere Khudaya and Bandish, and again received a nomination for the former as the Best Emerging Talent at the Lux Style Awards.

That isn’t all. We haven’t just seen the actress making her mark on the screens, but she has also stolen the show every time she has appeared on the ramp. She has established herself as a successful model and is renowned for her effervescent charm as an actress and a model, both. Having started her career as a ramp model, there is no denying her talent on the ramp, but what took everyone by surprise was her talent on the screens as well.

After her powerful performance in Rishtay Biktay Hain in 2019, we can currently watch the actress starring in Mehboob Apke Qadmon Mein, a drama that revolves around the power of black magic, Zubab Rana has been weaving magic with her performance in the play. She is featured as Sunaina, a sweet and innocent girl who is in love with someone and wants to stay happily with her love. Zubab Rana’s acting makes you feel for Sunaina and all the problems in her way. In every scene, she stands out with her phenomenal acting, making us root for her.

So far, Zubab Rana has done wonderfully in every drama she appears in. It looks like the actress is on the rise, and we can’t wait to see where she would be heading next!

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Ali Zafar foundation to distribute amongst Christian and Transgender communities

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On a tweet posted by Ali Zafar, he showed the conditions on the ground as he went live on Instagram with his team who was seen distributing Rashan amongst a Christian community.

Many celebrities have raised their voice to raise awareness in the Corona battle, however, Shahid Afridi and Ali Zafar take the lead in going all out in their Rashan Distribution campaign.

Ali Zafar had also posted a video a few days ago of a transgender “Julie” highlighting the plight of their community. “We must make an inclusive society where everyone feels equally empowered and a part of the society, like a petal in a flower. Only then we can get rid of the thorns”. the Singer Actor quoted whose foundation has so far distributed Rashan amongst almost 3500 families so far.

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This Social Networking App is definitely the New Thing in Town

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When boredom hits us hard, we all cuddle up to our social media accounts rooting around for something new and exciting. Right now, when the world has come to a standstill and people are ready to do anything to spice up their lives and when cooking, baking, watching, or reading looks so monotonous, we all are on the hunt for activities that put a little jazz to our dull days.

There are no real-life meetings, a cup of coffee, or a smoke break. All we have is our phone with the same contacts, plenty of work emails to respond, and some messages in the “other” section of our messenger. Some of us are so bored that we have gone through all those messages and some are on the verge of responding to those messages.


But, there is one thing that is keeping us occupied all of a sudden? As controversial as Tinder sounds, the long-lived thunder has been stolen by this new app called Bumble. You can either date or find BFF on the app depending on your preference. The dynamics of this app are slightly different from Tinder as it gives women the first right to make a move. Is this actually a conscious effort to change the patriarchy considering the fact women are entirely in control of choosing whoever they want to talk to and on the other hand, men do not have the option to initiate the conversation at all. This is probably one of the reasons for the app to flourish in a country like Pakistan where there is a pipping hot debate on feminism every now and then.

The main difference between Tinder and Bumble is the reliability of having a verified account. You cannot have an account on bumble without your picture and since the whole idea behind this app is about being kind, if there is slight misconduct from any party, the account gets suspended immediately for good and all. Unlike Tinder, Bumble gives you more details about the person in contact so, the swiping is not just about the looks here.


If we peek into the real world, there are very few opportunities to find friends or even a potential match once you are done with your school or college. Which means, a very little chance of getting your dupatta stuck in the button of his waistcoat. Such an app will put you closer to the network of a person who otherwise does not have the slightest chance of meeting you in real life. If not a match, you may end up finding some incredible friends that many people actually claimed to have found so. Hence, the dating pool is marginally better on this app.

The cons of having this app are “anything can happen”. Stay alert and know your moves. Don’t get caught into the traps of instant meetings or any kind of thugs disguised as a chum. Take time to know the person and learn about the similarities you have with them if any. These are the very basic tips that we need for any online encounter.
Although a lot of success stories have been witnessed through the app from outside Pakistan, the app is still less productive and less popular among the masses. It is either the pressure of being on a dating app or stigma attached to being associated with these apps. However, this pandemic does seem to change the whole narrative of online amity.

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