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PSFW ’19 Day 1 off the ramp!

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Here is a roundup of all the collections showcased on Day 1 at the Pakistan Sunsilk Fashion Week 2019.

Show Opener: Zara Shahjahan – Adab

The show kicked off with an elaborate display of chikankari , zari,  zardozi,  kamdani and gota work. Lucknow’s distinct style, a 400-year-old story and one which has not only survived but flourishes today was brought to life on the runway. In this city where arts, music and literature thrived and remarkable monuments were constructed which continue to serve as beautiful reminders of grandeur in the city’s history. From pastels to bolds, intricately embroidered to fully embellished work, each piece was adorned gracefully. Traditional khussas and ghongroos on the end of pants made the walk musical and soulful. Jhoomars, knotted braids, shalwars and liberal use of kamdani, all made fashion statements. The collection showcase ended beautifully with a graceful and collective ‘adab’ from all the models.


Sania Maskatiya – Isfahan

This new spring summer evening wear line, Isfahan had everyone swooning. It was a nod to the seductive lustre of the Orient. It imbued the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing velvet and cotton with equal esprit. The soft pastels and bold jewel shades into striking neoclassical silhouettes had every piece shimmering into the spotlight with iridescence. 

Hussain Rehar – Fifth Dimension 

Hussain Rehar, being a staunch practitioner of expression through embellishment, drew the idea of bold and flamboyant into edgy chic embellishments which empower the modern women of Pakistan. His collection was indeed a memory of the future. Fast paced, electrifying and fierce are perfect words to describe his pieces.


Yahsir Waheed – Samah Musst Hai

Yahsir put forth a youthful collection which was about contrasts as well as illusion. The mood was eclectic bohemia with contrasting fabrics that created a unique tone of the collection. Going ahead with let your hair down, feel the vibe and enjoy the clothes concept, his pieces were out of the ordinary. Printed dresses with lace and organza frills on the hems, matching separates with sequined details, multi-colored sequined blazers, snake prints with fringe detailing some of the leading looks on the runway.


Fahad Hussayn – Suraiya Titanic


Celebrating a successful decade of decadence, Fahad Hussayn presented ‘Suraiya Titanic’ spring/summer glamorously. The collection featured hand painted truck art inspired layouts and characters infused in hand-painted, illustrated and vector drawings, giving it a new contemporary direction. Pieces created from luxury lawn had signature Fahad Hussayn cuts that were custom engineered into abstract prints. From trendy maxi dresses, to bold organza jackets, colorful printed pants, trench coats and flowy lowers, the first segment of the show had much of this. Alongside, the display also had a range of cotton couture consisting of festive season looks combined with Print Museum and Fahad Hussayn Couture sensibilities for both men and women. Accomplished with intricate detailing and label’s signature finishes, the collection featured a range of novelty couture pieces from the heritage revival series. PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.

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Fashion

PSFW ‘ 19 Roundup

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Recapping all three days of Pakistan Sunsilk Fashion Week 2019

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Fashion

Customise the catwalk with great hair trends this summer

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TONI&GUY KARACHI presented “Runway to Real Life Hair” using label.m Professional Haircare range for reviving the 80’s trends for summer 2019 in a star studded event at its plush outlet at Karachi’s posh locality.

The fashion parade showcased models with brands’ latest creation in hair styling, cuts and colouring. The show was ended at the appearance of two talented stars of upcoming Pakistani feature film Baaji, Aamna Ilyas and Usman Khalid Butt.

Saeeda Mandviwalla – Creative Artistic Director TONI&GUY KARACHI and essensuals Hairdressing Karachi and Ambassador  label.m says, “TONI&GUY KARACHI is bringing vibrant colours to textured and sleek hair, to carry confidence and individuality with no cultural boundaries. This summer is all about revisiting the 80’s trends to present-day from runaway to real life.”

She further explained that this summer, TONI&GUY KARACHI would showcase the mastery in Fashion Editorials, Cut & Colour, Avant-Garde, and Men’s Styles accentuating’s dexterity in hair & beauty, inspired the Legacy campaign – looking at our past, present and future through three distinct styles i.e. vintage, contemporary, and creative.

At that point, Mandviwalla also remembered Toni Mascolo, the founder of TONI&GUY and his motto “Success breeds Success” and promised that TONI&GUY KARACHI would also keep inspiring, motivating and educating thereby staying ahead of the curve in the business of hairdressing.

British Deputy High Commissioner, Karachi and UK Trade Director for Pakistan – Elin Burns was also present at the event and said, ‘’Pakistan is a great opportunity for UK businesses as we have a brilliant young market with a taste for British Brands and a history that links us culturally, socially and economically. I am proud to have the British Deputy High Commission associated with TONI&GUY KARACHI’s career in Pakistan since 2004. Their unique business strategy not only has amped creativity in the hair and beauty industry in Pakistan, it has helped strengthen international ties between our two remarkable countries. Looking to the future, I congratulate them on the launch of the new campaign “Runway to Real Life Hair” as a new benchmark in hairstyling while also setting trends for 2019.

The TONI&GUY KARACHI’s ‘Runway to Real Life Hair’ Show digital marketing and PR management was done by Mind Map Communications.

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Events

PSFW ’19 Day 3 off the ramp!!!

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Here is a roundup of all the collections showcased on Day 3 at the Pakistan Sunsilk Fashion Week 2019

Khaas

Khas Stores with Khas Philosophy of quality, innovation, designs and khas trend presented its Khas designer lawn collection. The pieces reflected apparel for comfort, luxury and Khas look.

Sanoor

Sanoor Introduced a unique eclectic blend of design philosophies, artistic tastes and styles from rich cultures of various civilizations around the world. The spring summer collection was a combination of pastel colors, exotic flowers, paisleys and oriental ornamentation and much more with a touch of fine embroideries that gave a fresh summer feel.

Almirah

Almirah represented class and sophistication and signified traditional ideals with modern execution. The collection had a blend of palette of subtle colors and finest fabric. With a wide range and countless designs, the sherwanis, waistcoats, and formal suits sewn in threads of sophistication and embroidered with the glory of incomparable workmanship.

So Kamal

The collection presented a range which was youthful, fun loving and free spirited. Having a palette of brighter tones – florescent accents and Deeper Hues, So Kamal created a wardrobe to cater a woman of every walk of life. They also introduced the Athleisure Line focusing on volume harem pants – cuff jackets and so kamal logo tees. The Evening line consisted of big emphasis on details of Sequence, cut pipes, gottas and beaded embellishments and floral colored embroideries.

Zaha by Khadija Shah – Wild Things

An eclectic collection rooted in the glamour and decadence of the eighties. A decade of bold style and even bolder women. The collection comprised of flamboyant yet easy to wear silhouettes featuring clashing animal prints in punchy primary colors. The ‘Wild Things’ glamorous display was a pleasure to watch and remarkably loved by all.

Nomi Ansari X Tūhura

Fashion powerhouse Nomi Ansari joined forces with Pakistan’s leading online sportswear brand, Tuhura Athletics, to debut a luxury active-wear collection. The limited-edition capsule, inspired by the designer’s active on-the-go lifestyle and retro style, featured a variety of silhouettes and colors. The collection ranged from head-to-toe animal prints, full monochromatic studio-to-street styles, fierce neon sets and must-have metallic windbreakers.

Republic by Omar Farooq – Metaphor 

A luxury street-wear capsule collection by Republic by Omar Farooq explored the evolution of symbolism from a form of basic communication, to that of self-representation and anarchic expression. Neon shirts, vests and stripes on single toned suits added a pop of color to sophisticated menswear sprucing up the runway looks.

HSY – Rani 

The iconic fashion force, Hassan Sheheryar Yasin celebrated 2019 as his 25th year in fashion and one in which he comes full circle with the HSY brand. HSY’s journey has been one with his mother; his guiding light as a strong icon of an empowered and empowering woman. In ode to their bond, the collection was titled ‘Rani’, his mother’s nickname and ‘queen’. The pieces were a clear depiction of powerful, independent, free-spirited and elegant women. The collection pieces were mostly all red and had patterns which were hand-made and the fabrics used were georgette woven out of silk yarn, predominately based in a monochromatic color palette ‘red’ because the color has a special significance in HSY’s life as the first colour he saw when he got his sight back, 25 years back.

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