Here is a roundup of all the collections showcased on Day 1 at the Pakistan Sunsilk Fashion Week 2019.
Show Opener: Zara Shahjahan – Adab
The show kicked off with an elaborate display of chikankari , zari, zardozi, kamdani and gota work. Lucknow’s distinct style, a 400-year-old story and one which has not only survived but flourishes today was brought to life on the runway. In this city where arts, music and literature thrived and remarkable monuments were constructed which continue to serve as beautiful reminders of grandeur in the city’s history. From pastels to bolds, intricately embroidered to fully embellished work, each piece was adorned gracefully. Traditional khussas and ghongroos on the end of pants made the walk musical and soulful. Jhoomars, knotted braids, shalwars and liberal use of kamdani, all made fashion statements. The collection showcase ended beautifully with a graceful and collective ‘adab’ from all the models.
Sania Maskatiya – Isfahan
This new spring summer evening wear line, Isfahan had everyone swooning. It was a nod to the seductive lustre of the Orient. It imbued the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing velvet and cotton with equal esprit. The soft pastels and bold jewel shades into striking neoclassical silhouettes had every piece shimmering into the spotlight with iridescence.
Hussain Rehar – Fifth Dimension
Hussain Rehar, being a staunch practitioner of expression through embellishment, drew the idea of bold and flamboyant into edgy chic embellishments which empower the modern women of Pakistan. His collection was indeed a memory of the future. Fast paced, electrifying and fierce are perfect words to describe his pieces.
Yahsir Waheed – Samah Musst Hai
Yahsir put forth a youthful collection which was about contrasts as well as illusion. The mood was eclectic bohemia with contrasting fabrics that created a unique tone of the collection. Going ahead with let your hair down, feel the vibe and enjoy the clothes concept, his pieces were out of the ordinary. Printed dresses with lace and organza frills on the hems, matching separates with sequined details, multi-colored sequined blazers, snake prints with fringe detailing some of the leading looks on the runway.
Fahad Hussayn – Suraiya Titanic
Celebrating a successful decade of decadence, Fahad Hussayn presented ‘Suraiya Titanic’ spring/summer glamorously. The collection featured hand painted truck art inspired layouts and characters infused in hand-painted, illustrated and vector drawings, giving it a new contemporary direction. Pieces created from luxury lawn had signature Fahad Hussayn cuts that were custom engineered into abstract prints. From trendy maxi dresses, to bold organza jackets, colorful printed pants, trench coats and flowy lowers, the first segment of the show had much of this. Alongside, the display also had a range of cotton couture consisting of festive season looks combined with Print Museum and Fahad Hussayn Couture sensibilities for both men and women. Accomplished with intricate detailing and label’s signature finishes, the collection featured a range of novelty couture pieces from the heritage revival series. PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.
The Best Dressed Celebrities at Paris Haute Couture 2019 Fashion Week
Many of the world’s finest celebrities flew to Paris over the weekend to indulge in some stunning high fashion at Paris Haute Couture 2019 Fashion Week. But they didn’t just observe. Whether they were sitting front row or snapped heading into a show, they also embraced their own eye-catching senses of style and we narrowed it down to the best ones!
Celine Dion is essentially the queen of Paris Fashion Weeks, turning the streets into her own personal runway. Wearing some of her wackiest and coolest looks yet, this year’s Haute Couture week has been no different. Her first official Haute Couture Fashion Week event was Schiaparelli, which would be presenting its first collection under Daniel Roseberry’s creative direction. Dion had a custom look made by Roseberry—a black halter-necked dress with a pleated skirt and matching elbow-length gloves. She finished it off with a headpiece by Stephen Jones, milliner to the stars, and sunglasses by Féroce.
Mandy Moore just made the streets of Paris a real life runaway. The This Is Us actress is most certainly cementing her place in the fashion industry and has proven herself quite the fashionista . Wearing a sheer striking blue cape dress with an embellished golden belt created by designer Peter Dundas, at the Dundas Fall 2020 Haute Couture Fashion show, the brunette beauty bewitched everyone with her outfit and equally mesmerizing makeup look.
Check out the chicest look on our newest MJ: Zendaya. She wore a cropped whitetuxedo shirt with slouchy plain black ankle cut trousers that displayed her tights and stiletto heels. She had her hair slicked back and we just can’t get over how perfectly she pulled this look off at the Armani Privé Haute Couture Fall-Winter 2019 show on July 2!
Margot Robbie: For the Chanel Haute Couture Fall-Winter show on July 2, the Once Upon a Time In Hollywood actress rocked a black and white checkered jacket with criss-cross print tweed pants matching with plain back heels and it surprisingly worked! Keeping casual, simple but chic.
This just might be the blonde beauty’s most daring outfit to date. Christina Aguilera dons a vintage tattoo kimono-style dress with a corset (that acts as a belt), black knee-high boots paired with flashy accessories and makes a statement with red lips and nails at the Jean Paul Gaultier Haute show.
GAME OF LAWNS Summer is Here
On a cold February night while mindlessly scrolling through my Instagram feed, I came across a lawn advertisement. The next insta post showed socialites wearing sleeveless lawn suits at a launch event. Now I see these same women smiling into the camera almost every hour featured in different elitist magazines and posts. I could have sworn they were wearing jackets and carrying designer bags just yesterday at a polo match.
For those of you not familiar with lawn it’s a fabric to be worn in summers. It’s the finest form of cotton weave which has a soft almost luxurious feel to it. Its comfortable, airy and breathable to give women (never heard of men wearing it) much needed respite from the sweltering heat.
Some of the top brands which are magically sold out at Cinderalla time on their prebooking dates are Elan, Sana Safinaz, Faraz Manan and Sobia Nazir.
“Please take care of yourselves, don’t put yourselves or others in harm’s way, be happy and stay safe.” Khadija Shah, designer of Elan addressed her customers on Instagram, preparing them for the battle ahead.
Lines are formed outside flagship stores the day of the pre-booking only to be broken as soon as doors open. Social media gets flooded with videos of violent women destroying anything and everything that comes in their way. Salesmen scarred both emotionally and physically.
“A furious customer smashed a salesman’s head,” said Tahir who works as a driver and was an eyewitness to the incident.
The disgruntled man had queued up for Elan 3A since 6am. When he finally reached the salesman, he was told they had run out of stock.
Now why do a certain class of people, mostly educated, behave like this is beyond human comprehension. Pushing and shoving are considered milder forms of aggression when it comes to buying their chosen design.
There is method to this madness. First the social media campaigns start. Then you see pictures and videos of unbelievably tall and beautiful women with fair skin and European features wearing long shirts, flared trousers and flowing silk dupattas (long scarves worn traditionally in Pakistan). Some are basking in the sun on a cruise in Italy with their fluttering dupattas following them everywhere. Others lying on a sofa in a French palace and some staring blankly while walking in a forest. The designs and campaigns of different designer brands each year have started looking eerily like each other.
Then the catalogues come out. Hype is created and countdown to online pre-booking starts. Women look through endless pictures while holding their breath and write the codes to their favorite designs for pre-booking. Its status symbol and the race to wear it first rather than the love for lawn that drives sales. There is frenzy around this time. Girls try to ask their friends which one they will buy while casually mentioning they will not buy any designer lawn this season as not to disclose the codes of the suits they are trying to get.
I vowed not to get into the designer lawn trap but unfortunately succumbed to buying just one suit. When I went to collect it, I was approached by a middle-aged woman who took me to the side and started whispering that she had the ‘out of stock’ lawn joras. She handed out her number on a piece of paper and disappeared as swiftly as she had appeared.
Out of curiosity and partly because the design my mother liked was also the first to run out, I called that number to ask about availability. To my horror, the woman quoted almost double the price for the same suit! Talk about creating a business opportunity out of women’s desperation to wear their favorite design before their friends do.
Now I know, designer lawns are nowhere in the affordable range. Most are around Rs 7,000 for a three-piece suit which include unstitched fabric for a shirt and trouser, a dupatta and some random patches (with little to no information given where each patch belongs). But paying double of that seemed unreasonable and wrong.
If you thought the ordeal ends here, wait till you take this lawn suit for stitching. The otherwise friendly tailors during winter months start showing attitude during this season. The prized packet comes with a paper indicating contents in English (I wonder why not in Urdu) and a picture of a model wearing it. When you open it, random cloth pieces much like a jigsaw puzzle keep coming out. Surprisingly this baffles the customers, but the tailors exactly know what fits where. For their services, they charge exorbitantly. Appliques, patches, hem, trimmings, home delivery, stitching early are some of the add-ons included in the final stitching bill which is not meant for the light-hearted. Stitching costs can go up to Rs 3000 or more for a suit.
The Pakistani rupee hit an all-time low of around 146 against the dollar and further devaluation is expected. People are complaining about inflation and rising food prices but there is silence on the topic of exorbitant designer lawn prices. How can so many people afford something so expensive?
More and more textile mills are collaborating with designers to come up with their lawn collection each year. This year low-priced alternatives by coveted designer brands like Muzlin by Sana Safinaz and Zaha by Elan were seen in the market but not met with that much enthusiasm by the seasoned lawn buyers. The whole concept of designer lawn works on looking expensive and showing off otherwise the veterans of lawn like Al Karam, Gul Ahmed and Nishat Linen still have the softest and purest form of the fabric.
Lawn mania doesn’t end here. Now that Eid is around the corner, all the brands are coming out with their formal collection. Did I mention Volume II and III will follow?
The saga never ends… Maha Shah is a freelance writer, journalist and HR professional who has worked for Google and Bloomberg and has lived in Jordan, Singapore, Hong Kong, Qatar and now Pakistan
By Maha Shah
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