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Pinky Memsaab – A weak attempt at Alternate Cinema



The last Pakistani feature film of the year 2018 is not much to celebrate about, despite having a strong storyline, and extraordinary performance of Hajra Yamin, the underdeveloped idea of film does not leave any fond memories of over 2 hours in the cinema.

Pinky (Hajra Yamin) moved from a small village of Punjab to Dubai as a desi maid for a Dubai socialite Mehr (Kiran Malik) who as a courtesy helps Pinky to adopt a modern lifestyle of Dubai, after an event where Hajra lost in the city only to be rescued later by the driver Santosh (played Indian actor Sunny Hinduja) and her Memsaab.

The incident pushed Mehr to start grooming Pinky to learn basic traits of a lifestyle of a cosmopolitan city like Dubai. The experience is very liberating for Pinky and actually this is exactly from where this story moves forward where every character who is carrying a heavy baggage from his or her past started exploding.

Mehr’s husband Hassan (Adnan Jaffer) is a very busy man in who works tirelessly in Dubai to earn as much as possible and in the run neglects his family.

The story of Pinky Memsaab is simple, and writer and director Shazia Ali Khan tried her best to keep the it unpredictable, however she forgets one important lesson in the quest, that story in film is shown not told. This is not a novel but a visual medium which has its own requirements.

Hajra Yamin who plays Pinky is the finest thing happened to Pakistani cinema in 2018. She developed her character from a common village girl to desi maid and then as a working woman in Dubai. Hajra takes the audience together in journey of self-exploration and never loses the grip.

Kiran Malik as Mehr Memsaab, perhaps doesn’t have to change anything as this is the tailormade role for her. She does beautify the screen and added some sort of glamour in her way in to the story.

Adan Jaffer, performed the best of his characters so far although there was not much to offer in his limited role as a husband of a Memsaab.

Santosh (Indian actor Sunny Hinduja) was also a treat to watch, in his very limited screen time, he manages to grab the attention with his impeccable style and strong screen presence.

Hajra Khan as Kulsoom who played a role of an exotic dancer added some much-needed glamour to the screen, however extremely limited role didn’t leave much room for her to perform, although as a viewer you may think that at least her performance sequel could have been extended.

Pinky Memsaab, is a weak demonstration of a story where the writer seems to be telling the story but director is trying her best to hold it. Often scenes, seems incomplete or lack the grip of the story.

Many scenes were wasted and many times the story was told through dialogue rather then depiction. Many times, it feels as if we are reading a novel rather than watching a movie.

Technically, the most distracting aspect of the film is the handheld camera work. It is so disturbing that instead of giving a feeling of being stylish it may cause a headache.

Towards the end director’s obsession with English also does a lot of damage to already bored audience, especially, Khalid Ahmed unnecessarily charade and that too in English disturbs the flow where ordinary cinema goer loses what little interest he has left by then.

It is time for the Pakistani filmmakers to learn that they are not making films for the grammarians only. They better decide the language of the film and then use it from start to finish.

In the end Pinky Memsaab is not an unusual story, but it does have layers and interesting turns, it is the production that made it the ordinary one.

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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