A wish can touch on so many positive aspects of human psychology and play a role in inducing happiness, love, purpose and resilience. It tells us something about what it means to be human. They frame for us our vision of what is important and give us meaning and purpose, as well as the little pleasures and comforts that ease and aide us in our enjoyment of life.
We are not always good at guessing what we want or what will make our loved ones happy. Ultimately our wishes connect us to one another. No matter where we are from, or where do we live, a small gesture of love can go a long way.
Is the pandemic stopping you from making your loved one’s special day extra special?
Customized Wishes is doing a wonderful job of spreading love and enabling people to wish each other. Whether it is your friend’s birthday or your parent’s anniversary, whether you want to surprise your husband in a unique way or wishing your mom on Mother’s Day. They have got it all covered.
If you are looking for something different that leaves your loved ones stunned while maintaining social distance then search no more, Customized Wishes has got your back. They help you get handwritten notes and personalized videos for your loved ones from all around the world. No physical contact, no deliveries, no cash payments. Stay home, stay safe and let them help you express your love.
We had a conversation with Aleena who is the founder of this idea and this is what she shared with the readers.
Please tell us about your background, family, and education.
I am 28 years old with a master’s in food & Nutrition from the University of Peshawar. Happily married raising two little beautiful girls. Yesss, they keep me super busy.
Tell us about customized wishes and how did you come with this idea?
We provide handwritten wish notes and short video messages from across the globe, and each note is collected personally from different people at different places. Well, it was my husband’s 30th birthday when I set my heart to do something exceptional. I did some research and came across this idea of handwritten notes. I started to collect them and after months of effort, I managed to gather a bunch of them. It was a tough job, but in the end, the effort was worth it, they left him stunned. Friends and family also loved the idea and took my help in making their days special. Later that year I formally started it as a small business, and since then I am helping people make their moments special.
What are your short cuts to successfully handle frustration and success?
When frustrated, instead of beating myself up mentally over my frustration I do something enjoyable, read a book, watch my favorite show or grab coffee with friends. Also, hobbies that require close concentration are effective in dispelling frustration, sketching helps me with that.
Howard Schultz said, “Success is best when it’s shared” and I not only share it but relish it too with the people around me who have been there to support me during my peregrinations. Also, remembering my failures helps me a lot. They help me in both, being humble and excited.
What has been the most effective way of raising awareness of your business and getting new customers? What best motivates you?
I have started a Facebook page and the social media platforms helped me to grow. The influencers, bloggers and giveaways act as a catalyst and increase the reach. Also, the customer’s recommendations help others to develop trust.
Spreading happiness and helping others in making their moments special keeps me motivated. I feel proud of what I am doing.
How have your entrepreneurial motivations changed since you first started?
During the start, it was primarily self-actualization followed by earning something on my own. Since childhood, I wanted to earn, not loads of money, but just to earn rupees five and be proud of it. Now, I am in for the legacy and want to become the face of a brand that is there to make people cherish their moments and spread happiness. This is the need of the day, keeping in view the times we are going through.
If you had one piece of advice to someone just starting out, what would it be?
I would say perseverance is the prime ingredient to success. Put all your efforts and focus, on to what you are doing and when it comes to your entrepreneurial goals; be a sponge, absorb everything, listen to friends, family, and experts, encourage them to be honest with you, and ultimately their collective opinion could reflect your customers’ reactions.
To what do you attribute your success?
There are a couple of factors that stretch among every version of success, but being professional, determined, and honest are the ones that top the chart, but for me, the most important factor is my family and loved ones who believed in me and my dreams. Particularly my husband who has always been a great support.
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Lock-down is temporary but Father’s day is permanent
He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.
Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.
Throw A Lunch Party
Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.
Origami Nuts In Collaboration With OvenCraft
Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.
Kitchen Kahani’s Breakfast
Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.
Customized Basket By Happy String
If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit
For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?
“Beyond Wonder Women”- A Facebook Initiative to Promote Body Positivity
A Model-Turned-Actress Still at the Peak of her Performance; Sadia Khan!
Sadia Khan is a name that needs no introduction. The star has made sure she leaves an impression on the audiences with her charming on-screen persona and acting mettle both in the world of modeling and acting. Famed for one of the top performances of her career in Khuda Aur Mohabbat, this starlet has a lot of achievements under her name, and that isn’t all that makes her special.
Starting her career with modeling, this actor-turned-model was destined to be more than just a model. Launched in 2011 in various dramas and ramps, Sadia Khan’s personality and talent have been rather irrepressible. She’s covered countless magazines, starred in numerous dramas, modeled for Pakistan’s biggest brands; in short, there isn’t any territory the actress hasn’t explored. Not to mention, she has made one of the more successful model-to-television and movie star transitions in the Pakistani entertainment industry, like her magnetic performance in Khuda Aur Muhabbat (2011), Naina Syed in Laa (2014), Umm-e-Hani in Shayad, (2017) and Maryam in Maryam Periera (2018). Khan also appeared in a film which is Abdullah: The Final Witness (2016).
But let’s not forget that she was—still is—a unique and remarkable model, as we were all reminded by her triumphant shoots for brands including Khaadi, Sapphire, Gul Ahmed, Sana Safinaz to posing for various other brands. She was the brand ambassador of Khaadi for 3 years, and the brand ambassador for Ufone for more than 2 years. Sadia Khan was modeling from an early age, spending her teens posing for photographs. She then made it as an actress, filling her resume with unconventional and unique roles. The triple threat performer is not only an actress and a model, but also a singer and songwriter. Is there anything that this star can’t do? We don’t think so.
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