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Asim Raza is among ace Pakistani film, television and TV commercial director and producer, who believes that success lies in working with perfection and enthusiasm. Studied architecture from reputable institutions in Pakistan and abroad, Asim started his career in the same field and worked with renowned architectural firms of country. The story teller at heart, Asim could not resist him venturing into production and direction and from mid 90s has extensively worked in all visual mediums from TV commercials to music videos, long plays and feature films. Asim has directed commercials of big multinational brands from Coca Cola, Unilever to Mobilink, and beautifully picturized videos of musicians like Junoon, Junaid Jamshed, Najam Sheraz, Abrar ul Haq and Hadiqa Kiyani. In late 90s Asim established his own production company and worked a lot for music industry of the country from producing the legendary Nusrat Fateh Ali Khan’s last concert in 1997 to 2nd Lux Style Awards in 2003. In 2004, Asim won the Lux Style Award for Best Music Video Director for “Mahi Ve” . In between he continued to keep inducting himself in various film making workshops from institutions like New York Film Academy.  In 2013, Asim wore the hat of a film director in a telefilm Behadd, for Hum TV, starring Fawad Khan, Nadia Jamil and Sajjal Ali. Finally in 2016, Asim won his ultimate dream of directing a feature film with ‘Ho Man Jahan’ featuring ace star Mahira Khan along with Sheheryar Munawar And Adeel Hussain. His upcoming film Parey Hut Love is releasing on Eid-Ul-Azha, featuring Maya Ali and Sheheryar Munawar as lead. Along with them, he is also introducing many new actors and is very optimistic about their future as new stars of industry. Here is a chat with this one the most talented personalities of our entertainment industry.    

How the idea of Parey Hut Love came into being?

The idea came to me much before my first release Ho Man Jahan. I started working on this film almost seven years ago. I feel myself very lucky to be associated and have good relations with Imran Aslam (the writer of Parey Hut Love) and for the time he gave to my film. He came up with the idea of Parey Hut Love at that time and promised me to work on it for my film. Unfortunately things happened and Imran became so busy in his other responsibilities and our story took a halt in middle. In between I thought to do something else and started with a small project Ho Man Jahan, a smaller plot and simple story with least cast. After that, when I planned to start my new project I was adamant that it was time to complete Parey Hut Love. So here is the outcome of our hard work and development of last seven years, a gist of which you have seen in the trailer and songs which have been released so far.  

You have a very big cast in PHL. How you manage them in a feature film time.

Parey hut love is two hours and 15 minutes long. Yes, the story of PHL is grand and cast is huge, so every actor has got time according to their characters. Interestingly, for me the key people are the audience, who would take some out to come and watch my film. I have made this film for them. So yes, audience are the most important people in whole process. Cast is there to entertain them. We have divided the time among characters keeping in mind the story line remained intact. I didn’t give the screen time because of this and that actor.

What about your lead cast Sheheryar Munawar and Maya Ali?

They are awesome actors. Obviously, the story revolves around them so they will get the more of it but I have tried to extract colour from every other actor in the film. 

There are six songs in PHL, so how have you managed them in two hours and 15 minutes?

Parey Hut Love revolves around many wedding festivities and our wedding functions are incomplete without music and dance. I assure you that not a single song is included as filler but every number has its proper and appropriate placement and relevance in the film. Moreover, we have not only shown our traditional weddings but also of the other communities living in Pakistan, like the film have a Parsi wedding function as well.

Does Mahira Khan have just a powerful dance number or also acted in Parey Hut Love? 

Mahira Khan has an important cameo in the film besides this dance number. Her role is a twist in the film and gives a different perspective to the story.

What about Fawad Khan’s role?

Fawad Khan also has a cameo in the film. He always comes to my film as tabarruk (blessings), which is very important to me. I have a belief that he is a lucky charm for my films.

You know other directors have a complain that Asim Raza always takes all the big stars from the industry and no one is left for them to work with.

As you said earlier that I took a long gap for my second film, so in between why don’t other directors cast them. And actually, this accusation is not true. In my first film Ho Man Jahan, Sheheryar Munawar and Adeel Hussain were both new comers and only Mahira was a big star. In Parey Hut Love too, Maya is just one film old while Zara Noor signed my film first before Chhalawa. I am proud that Zara is my search and I am sure she has a long way to go in industry. There is a lot of other new comers in the film as well. So, it is not true that I always cast stars but the s case is opposite as I always try that if I am casting two big established stars, then I should also introduce three new comers with them. I am thankful to God that if they become stars after doing my film. It is a great blessing for me.

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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