Connect with us

Entertainment

PAREY HUT LOVE WAS CONCEIVED SEVEN YEARS BACK

Published

on

Asim Raza is among ace Pakistani film, television and TV commercial director and producer, who believes that success lies in working with perfection and enthusiasm. Studied architecture from reputable institutions in Pakistan and abroad, Asim started his career in the same field and worked with renowned architectural firms of country. The story teller at heart, Asim could not resist him venturing into production and direction and from mid 90s has extensively worked in all visual mediums from TV commercials to music videos, long plays and feature films. Asim has directed commercials of big multinational brands from Coca Cola, Unilever to Mobilink, and beautifully picturized videos of musicians like Junoon, Junaid Jamshed, Najam Sheraz, Abrar ul Haq and Hadiqa Kiyani. In late 90s Asim established his own production company and worked a lot for music industry of the country from producing the legendary Nusrat Fateh Ali Khan’s last concert in 1997 to 2nd Lux Style Awards in 2003. In 2004, Asim won the Lux Style Award for Best Music Video Director for “Mahi Ve” . In between he continued to keep inducting himself in various film making workshops from institutions like New York Film Academy.  In 2013, Asim wore the hat of a film director in a telefilm Behadd, for Hum TV, starring Fawad Khan, Nadia Jamil and Sajjal Ali. Finally in 2016, Asim won his ultimate dream of directing a feature film with ‘Ho Man Jahan’ featuring ace star Mahira Khan along with Sheheryar Munawar And Adeel Hussain. His upcoming film Parey Hut Love is releasing on Eid-Ul-Azha, featuring Maya Ali and Sheheryar Munawar as lead. Along with them, he is also introducing many new actors and is very optimistic about their future as new stars of industry. Here is a chat with this one the most talented personalities of our entertainment industry.    

How the idea of Parey Hut Love came into being?

The idea came to me much before my first release Ho Man Jahan. I started working on this film almost seven years ago. I feel myself very lucky to be associated and have good relations with Imran Aslam (the writer of Parey Hut Love) and for the time he gave to my film. He came up with the idea of Parey Hut Love at that time and promised me to work on it for my film. Unfortunately things happened and Imran became so busy in his other responsibilities and our story took a halt in middle. In between I thought to do something else and started with a small project Ho Man Jahan, a smaller plot and simple story with least cast. After that, when I planned to start my new project I was adamant that it was time to complete Parey Hut Love. So here is the outcome of our hard work and development of last seven years, a gist of which you have seen in the trailer and songs which have been released so far.  

You have a very big cast in PHL. How you manage them in a feature film time.

Parey hut love is two hours and 15 minutes long. Yes, the story of PHL is grand and cast is huge, so every actor has got time according to their characters. Interestingly, for me the key people are the audience, who would take some out to come and watch my film. I have made this film for them. So yes, audience are the most important people in whole process. Cast is there to entertain them. We have divided the time among characters keeping in mind the story line remained intact. I didn’t give the screen time because of this and that actor.

What about your lead cast Sheheryar Munawar and Maya Ali?

They are awesome actors. Obviously, the story revolves around them so they will get the more of it but I have tried to extract colour from every other actor in the film. 

There are six songs in PHL, so how have you managed them in two hours and 15 minutes?

Parey Hut Love revolves around many wedding festivities and our wedding functions are incomplete without music and dance. I assure you that not a single song is included as filler but every number has its proper and appropriate placement and relevance in the film. Moreover, we have not only shown our traditional weddings but also of the other communities living in Pakistan, like the film have a Parsi wedding function as well.

Does Mahira Khan have just a powerful dance number or also acted in Parey Hut Love? 

Mahira Khan has an important cameo in the film besides this dance number. Her role is a twist in the film and gives a different perspective to the story.

What about Fawad Khan’s role?

Fawad Khan also has a cameo in the film. He always comes to my film as tabarruk (blessings), which is very important to me. I have a belief that he is a lucky charm for my films.

You know other directors have a complain that Asim Raza always takes all the big stars from the industry and no one is left for them to work with.

As you said earlier that I took a long gap for my second film, so in between why don’t other directors cast them. And actually, this accusation is not true. In my first film Ho Man Jahan, Sheheryar Munawar and Adeel Hussain were both new comers and only Mahira was a big star. In Parey Hut Love too, Maya is just one film old while Zara Noor signed my film first before Chhalawa. I am proud that Zara is my search and I am sure she has a long way to go in industry. There is a lot of other new comers in the film as well. So, it is not true that I always cast stars but the s case is opposite as I always try that if I am casting two big established stars, then I should also introduce three new comers with them. I am thankful to God that if they become stars after doing my film. It is a great blessing for me.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

Pakistan International Film Festival Held In Karachi

Published

on

After the downturn in the third wave of COVID 19, activities in the metropolitan of Karachi have started to resume with following all guidelines and SOPs due for global pandemic.

One of it was the three-day Pakistan International Film Festival 2021 Women’s Edition, organized under the banner of the Karachi Film Society from June 11 to June 13 at Frere Hall, the heritage site situated at the heart of the city.

This year, keeping in mind the social distancing and time constraints, the festival was restricted to the workshops and seminars with limited audience comprising of showbiz and media fraternity as well as the founding members of KFS and the media fraternity.

The seminar on Day 1 was on the issue of ‘What is Stopping Our Films from Growing Internationally’ which  attended by Chairman Senate Standing Committee on Information and Broadcasting, Senator Faisal Javed Khan. The session was moderated by Kamran Jawaid, a senior film critic while the panel was comprised of Sheikh Amjad Rasheed, Chairman IMGC Group, one of the leading film production and distribution groups in Pakistan; Selina Rashid, CEO of public relations firm, Lotus PR; Irfan Malik, Senior Vice President ARY Group and the current head of ARY Films; and Omer H. Paracha, founder of street-wear luxury brand PARAVAL and an executive producer of film Echo Boomers.

The panel discussed the lack of growth of Pakistani films in the international market and the reasons and challenges behind this slow growth. They also discussed the low return of investment, quality of films, government facilitation, the need to experiment with various genres of film-making and upgrading filmmaking technology and equipment.

Following the panel discussion, Senator Faisal Javed Khan in his keynote speech, stressed on the need to concentrate on the local side of the film industry before discussing the international aspect of it. He said that Pakistan’s film industry needs a minimum of 1,000 screens and at least 100 films a year just to sustain it. He also warned the film-makers not to copy the neighbouring country if they wanted to go global and advised them to present their own ideas to the world. While addressing the government’s incentives and facilitation for the film industry, he informed the audience that Prime Minister Imran Khan has approved an entertainment, film policy which will soon be launched.

The Day 2 of the festival began with a workshop on Fighting Harassment at the Workplace, followed by a panel discussion on Covid-19: Challenges & Opportunities, Understanding the ‘New Normal’.

The workshop on Fighting Harassment at the Workplace was conducted by Xenab Ansari, giving her experience to spread awareness about harassment and teaching attendees how to protect themselves. She also shared her skill-set and knowledge on the subject. Dr. Fouzia Saeed, Director General PNCA and member of the board of governors KFS was the chief guest at the workshop, who also shared her experience on the topic.

The key note speaker on Day 2 of PIFF was Federal Minister for Information and Broadcasting Fawad Chaudhry, while it was also attended by Governor Sindh, Imran Ismail as guest of honour.

The panel discussion on Covid-19: Challenges & Opportunities, Understanding the ‘New Normal’ was moderated by Sidra Iqbal, a celebrated broadcast journalist, and the participant for the discussion included Senator (r) Javed Jabbar, Filmmaker and Intellectual known in the field of media and literature; Dr Fouzia Saeed, a social activist, gender expert, trainer/facilitator, folk culture promoter and author; Ameena Saiyid, Head of publishing company Lightstone, former MD of OUP and founder of Adab Festival; Amin Hashwani, the founder of Charter for Compassion Pakistan, a businessman and a social activist; Dr. Farah Essa Zaidi, Director Radiology at Dr Essa Laboratory & Diagnostic Center ; Duraid Qureshi, Co-Founder and CEO of HUM Network Ltd and Fizza Ali Meerza CEO FilmWala Pictures and an active member of the Executive Body of Pakistan Film Producers Association.

The panel discussed issues and challenges related to Pakistani films and entertainment industry post covid-19, the portrayal of women in Pakistani media, access of the lower and middle class to cinema, the need to establish a digital entertainment platform and challenges in adapting to the new normal since Covid-19.

The Federal Minister for Information and Broadcasting, Fawad Chaudhry, in his speech, commenting on the title of this year’s PIFF, the minister said that men had the upper hand over women for thousands of years but with the advent of technology and public awareness, the gender disparity is gradually lessening. Giving example of his own daughter who wants to be a fighter pilot, the minister said that women now are opting for roles which were once considered unconventional. While expressing his views on the decline of Pakistan Film Industry after the 80s’, the Federal Minister said that the biggest factor was the Soviet invasion of Afghanistan. On government facilitation for the film industry, the Federal Minister announced that they were coming up with a film policy which focusses on lessening the electricity charges for cinemas, zero taxes on the film industry and government loan of up to 50 million for film-makers among other amenities. The minister also spoke about the government’s intention of establishing the most advanced and state-of-the-art Pakistan University which will offer courses on journalism, animation, music and other media related fields. The Federal Minister also urged film-makers to focus on Turkey, Saudi Arabia and the Middle East as an alternative to counter lobbies that don’t allow Pakistani content to run on international streaming platforms.

The Pakistan International Film Festival, Women’s Edition 2021, was concluded with a workshop on ‘Women Entrepreneurship in a Creative Economy’, followed by a panel discussion on ‘Gender Stereotypes in Media and What are Women Doing About It?’

The workshop on Women Entrepreneurship in a Creative Economy was conducted by Ashifa Paracha, CEO Brand Advertising, WCCI member and founder of the Pakistan Digital Awards & Corporate Lounge and Sadaf Mahmood, CEO Xiphios Innovations and COO Nutshell Communications. Organized under the umbrella of Women Chamber of Commerce and Industry, the workshop detailed how women can learn, start and promote businesses in the digital world.

The seminar/webinar on ‘Gender Stereotypes in Media and What are Women Doing About It’ was moderated by Tazeen Hussain, an associate professor and head of the Department of Communication Design at Indus Valley School of Art and Architecture. The panelists present were Sultana Siddiqui, President KFS & HUM Network Ltd; Atiqa Odho, Chairperson of FocusPK, an entrepreneur, social activist and artist; Sangeeta, film director and actor and Tasneem Ahmar, head of UKS Research Centre and executive producer for Meri Awaz Sunno. The chief guest for the panel discussion on Day 3 was Provincial Minister of Sindh for Culture, Tourism, and Antiquities, Syed Sardar Ali Shah.

The panel discussed and addressed the discrimination persisting against women in the media industry. Atiqa Odho said that although these issues do exist in our industry one has to be strong, persistent and vocal about all kinds of discrimination. She also said it was her co-actors (men) who helped her in the field in the beginning of her career. Sultana Siddiqui added that women in the field of media are judged differently than men. It is the need of the time to change the lens through which women are viewed and judged and men and women should learn to co-exist if they want to succeed, she added. The panel also discussed the need to change the mindset of the masses through realistic portrayals of strong and successful women characters, changes required in PEMRA laws and the need to establish strong, independent association to protect the rights of women in media.

The keynote speaker Provincial Minister Syed Sardar Ali Shah began his speech with a tribute to Shaheed Benazir Bhutto who inspired millions of women across the globe. He appreciated the efforts of KFS board members in organizing such meaningful dialogues and assured his government’s support for the film industry. “We can start an initiative to support the film industry within a year if all the stakeholders can come on one page,” he added.

President of KFS, Sultana Siddiqui while addressing the stressed on the need to engage women, especially young blood in the film-making process to learn the finer points of film-making and shed light on the festival’s objectives of providing the aspiring young people with a platform to showcase their talent to the world. Siddiqui also spoke about the portrayal of Muslims and Islam in foreign movies and the need to counter islamophobia in our productions.

The three day event was well conducted by Festival Director Misbah Khalid.

PIFF Women’s Edition 2021 is supported by KMC, WCCI, PNCA, PFPA, Azat Films, Mjafferjees, Image, Active Media, Bookitnow.pk, Rinstra, Ladies Fund and Dice Foundation.

Continue Reading

Entertainment

ENCOUNTER SCENTS LAUNCHED AT A VIRTUAL EVENT

Published

on

US-based brand Encounter Scents under the aegis of Dua Fragrances held its Virtual Launch event orchestrated by Catwalk Event Management & Productions last week with strict Covid SOPs in place.

Hosts Mahsam Raza, CEO of Dua Fragrances and Encounter Scents along with Partner/Board Director, actor, television host and Producer Faysal Quraishi invited guests to a cool ambience comply with socially distanced white benches.

The stage also followed the white theme with a hefty design of the Encounter Scents bottle. On its sides two large screens show-reeled a 90 second promo film and congratulatory shout outs from gift box recipients.

On a corner, an elegant flower-filled barrow fragrance counter held samples of the five existing Encounter Scents For Him and For Her fragrances including COMPLIMENT, CONFIDENCE, ROMANTIC, SEDUCTION & IN THE CLUB.

Guests included members from the entertainment industry including actors; Shahzad Nawaz, Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad and actress and model Dur-e-Fishan Saleem as well entrepreneur and designer Asim Jofa, and publicist Rasik Ismail. The media, comprising leading bloggers, Vloggers, digital broadcasters and contestants from the game show ‘Khush Raho Pakistan’ which Faisal Quraishi hosts were also present.

Dino Ali conducted the red carpet and stage event and queried from guests about their favourite Encounter fragrance. Some celebrity guests were tested during a blindfold game in which they were asked to try and guess any of the 10 existing scents.

On stage Faysal Quraishi reminisced about his struggling days during which he would still make saving up to buy fragrances a priority, highlighting his lifelong passion for scents.

“When you meet someone something that is indelibly remembered and lingers on after the encounter is the fragrance that the other person was wearing,” Faisal said, adding that he and partner Mahsam had a similar passion for perfume and that there was “a story behind each of the Encounter Scents fragrances.”

Mahsam Raza reiterated this fact when he explained the genesis of one of the fragrances, Confidence for Him.

“Each ingredient was cherry picked according to all the fragrance notes my father liked” adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman.”

Mahsam went on to speak and enthuse about the brand’s philosophy: “Encounter Scents is dedicated to providing its loyal customers with an assortment of high quality fragrances for all of life’s special moments according to different preferences.”

Mahsam and Faysal also spoke about their focus on establishing the fragrances in Pakistan and “working on many other plans and developing other products.”

Encounter Scents is currently developing another set of six additional fragrances to the line; three for men and three for women.

Encounter Scents fragrances will initially be available only online in Pakistan on the brand’s website with payment made through Shopify. The ordinarily PKR 13,500 fragrances will be offered at an introductory sale price of PKR 10,000 each, accessible through the company’s website www.encounterscents.pk.

Continue Reading

Entertainment

Spotify Premium Launches New Offers for Free

Published

on

Summertime, a holiday season, and people consume more music than usual that is why the world’s biggest music streaming service Spotify launches its summer plans for melody lovers.

This summer, Spotify Premium is offering three months free to the eligible and first time-users for its Individual Premium Plan. Moreover, those users, who have cancelled their Individual Premium plan for any reason, can also get them back in just 299 PKR for three months. Both offers are available for the Individual Premium Plan till June 22. To be eligible for the 299 PKR offer, subscribers must have cancelled their plan on or before April 26.

Spotify Premium gives subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime. On Spotify, users get access to more than 70 million tracks and four billion playlists right at their fingertips. So whether one is away from home or sitting at the cosy home, Spotify covers it. The service makes it easier for its users to find their favourite music and check out their very own personalized playlists like Discover Weekly, Spotify Mixes, Time Capsule and more.

For details, head to Spotify.com/Premium to sign up.

Continue Reading

Trending