The news is out like wildfire – Alkaram has launched one of its biggest spring / summer collections and it has quickly become a favorite among so many celebrities!
With over 80 unique designs and 138 outfits that are suitable for all ages, Alkaram is making its name all over the internet and is becoming everyone’s favorite, including our local celebrities.
Mehwish Hayat, Sarah Khan, Sanam Jung, Ayesha Omer, Hareem Farooq, and many more celebs were spotted flaunting the Alkaram Spring / Summer Collection and have taken over the internet to support their favorite clothing brand with #alkaramwoman.
The collection immediately makes you fall in love with the splendid choice of prints. Wearing them is more about making a statement, rather than just dressing up. The stripes, the floral prints and the abstract patterns created on the finest quality of fabric is what the brand is all about. Their color pallet is complimentary to the local weather, full of soothing pastels and radiant hues.
Every woman is an Alkaram Woman with Alkaram’s Spring / Summer Collection 09.The idea behind launching collection with such a wide variety is to make sure that Alkaram has a design for every woman in the society, whether she is a lawyer, a teacher, a businesswoman, a social worker or a full-time home maker.
Alkaram makes sure that no woman is left behind in the field of fashion, leading their collection with the motto, ‘For the woman of today, who is strong, ambitious and confident.’
By Aisha Ahmed
Our Favorite Fashion Divas that have Evolved Over Time
While reading the title, you must be thinking about the acting skills and how these ladies have made their name in the drama and film industry. But no, here we are talking about the fashion game of these actresses that have taken us all by surprise. Perking up their style statement and emerging as few of the finest actresses in terms of being glamorous and presentable, they have absolutely conquered the fashion world.
These are our favorite Divas who have proved that working on oneself is never a selfish thing and this hard work can eventually help you in the long run.
Starting from soaps and not so glamorous dramas, we never saw Saboor Aly dressing up as impressively as she does now. Probably, this is the social fashion awareness that some choose to pick and some don’t. And, we have to say that Saboor is doing quite well with her dress sense while earning a huge fan following at a great pace. She is one of those finest actresses who keep us hooked to their gram-game as something cool and happening just pops up out of nowhere anytime and any occasion.
Our fancy-pants; Nausheen Shah has instantly beefed up her fashion game and we cannot stop admiring her taste and style in whatever she wears. She has definitely come a long way. Also known for carrying bold statements just like in a recent awards show, her hairstyle was quite eccentric perfectly aligning with a blingy Hussain Rehar attire.
Her vibrant tops, glowing face and quirky pants have got our attention and we, indisputably, give her the award of being the most stylish actress among the lot. This was never the scenario from the day she joined the Entertainment industry so, she came this far and has definitely grown into a woman who keeps herself up-to-date in every trend and fashion.
Our recent favorite bride, Iqra has polished herself over time and we love how effortlessly she carries every outfit in sheer grace and pizzazz. Recently, she has been appointed as the face of Al-Karam and this was all a result of gradual progress and immense effort she has put into building her powerful aura and strong-headed personality that beautifully harmonizes with her chic and classic sense of styling.
If Sonya had a synonym, it would be the word “grace”. We love her for her impactful persona, the way she dresses up and the way she owns everything she wears with undying confidence. There are very few celebrities who have evolved to be steezy and sassy in a way that they know what they should actually wear. Unlike some who do not even know their body type. Sonya Hussyn proves that style is always within, you can improve with time but class remains constant.
Hum Style Awards 2020 – The Good, the Bad, and the Dazzlingly Hottest
Hum Style Awards 2020
The enchantment and glitz of a perfect Saturday night, and with the true spirit of a star-studded affair, Hum Style Awards 2020 kickstarted the year with a bang. Held at Expo Center Karachi, the Hum Style Awards was indeed filled with glamour and graced by big names of the fashion and entertainment industry and turned out to be a compendious evening. The red-carpet ceremony began with a spark with megastars including Reema Khan, Tariq Amin, Zara Noor Abbas, and Mira Sethi among many, walking along and flashing their brightest smiles and deluxe attires. However, the zing started to fade after a few hours, turning into a drabber experience, and the diminutive size of the red carpet relative to previous years just added to the walk being shorter and people getting bored quickly.
The event turned out to be unusually timely, and before it was half past nine, the hall was filled and the show about to begin. The stage was remarkably gorgeous with the graphics setting a starry-night mood, mirroring the space with so many of the industry’s stars. Though the hall space was relatively cramped, making it appear congested at a few spots, especially when there was movement. And what better way to start the show, than with a splash of patriotism invigorating one’s spirits through our beautifully melodious national anthem.
The boost of patriotic sentiment was followed by a performance by a rap dup, Young Stunners, which turned out to be moderately successful in energizing people. It even managed to make the audience laugh at some spots, especially with the comical references to videos of celebrities that went viral on social media – the actor Ali Rehman Khan’s video leak where he is repeatedly seen saying to a restaurant’s staff, “Aap ko pata hai main kaun hun?” (“Do you know who I am?”)
Adnan Siddiqui, the host for the night, gave the show’s opening note, which was perhaps the only part of the hosting that can be termed enjoyable. The other hosts that followed, namely Aamina Sheikh and Usman Mukhtar, steered the event in a way which could have been made more entertaining if it were Adnan Siddiqui paired with Aamina for the show, as Mukhtar’s part sounded rather clumsy, with forced jokes in between. His Hum Smile Awards segment left a lot of the peers watching the show super perplexed, as his supposed impression of PTV’s host Tariq Aziz, was downright vague. The only thing that seemed spontaneously amusing about the hosting, was the use of political jokes here and there, which is rarely observed in Award ceremonies. From the comment on how Imran Khan is the only Prime Minister without his own business and hence, is bent on erasing all business from Pakistan, to the “boot polish” statement, the spritz of comedy was like a breath of fresh air in the otherwise mundane script.
The performances were energetic, and made the audience recall all the classic, vintage Pakistani music, while appreciating the present-day music that is part of our television and film industry. The second performance by Ahsan Khan and Sara Loren was riveting, though if the music is to be viewed separately than the dances, both the performers lacked the energy and the vibe of the tunes, despite being great at dancing usually.
The highlight of the event was the performance by Zara Noor Abbas, who appeared to be an embodiment of grace and art, rhythm and style, as she moved to the beat of the classical songs. Her performance was thoroughly refreshing and delightful, one which reminds you of not only the beauty of the art itself, but also the ability of a great artist keeping the viewers fascinated, throughout.
Dancing to the superhit tunes of the blockbuster film of last year, Superstar, the power-couple Farhan Saeed and Urwa Hocane brought life to the show, as they shook the stage with their dynamic moves. The flow of the choreography and the beat of the dance numbers kept the fun alive till the next performance, which was undoubtedly another key feature of Hum Style Awards. The said performance was a splendid concert by Abrar ul Haq, instantly making the audience fall in love and sway with the hit Punjabi beats. However, had the concert been live, it would have added more of a buzz in the environment.
The Award Categories included the Rising Star 2018-2019 won by two of the Nominees including Mush Kaleem, the Hair and Make-up Artist of the Year 2018-2019 secured by Qasim Liaqat, Fashion Photographer of the Year 2018-2019 bagged by Alee Hasan, Best Model Female 2018-2019 won by Zara Abid, Best Model Male 2018-2019 won by Aimal Khan, Designer of the Year Lawn 2018-2019 received by Zara Shahjahan, Most Stylish Performer 2018-2019 won by Asim Azhar, Timeless Beauty won by Reema Khan, Most Stylish Actor Television 2018-2019 won by Sonya Hussyn in the Female Category and Mikaal Zulfiqar in the Male Category, and Most Stylish Actor Film 2018-2019 won by Mahira Khan (Popular) and Kiran Malik (Jury) and Ahad Raza Mir in the Female and Male Category, respectively.
Surprisingly, despite Superstar being one of the highest grossing film of the previous year, Bilal Ashraf was not nominated for the Most Stylish Actor Film category. If there were two awards given in the Female category in the name of Jury and Popular Choice, there surely could have been made room for two awards being awarded in the Male category as well, deservingly giving one of the awards to Bilal Ashraf.
Other Categories included Most Stylish Sports Personality 2018-2019, won by Hajra Khan, Captain of Pakistan Women’s National Football team. This was a novel deviation from the usual practice of recognition being granted to cricketers alone, as well as the fact that a woman bagged the award.
Style Icon given to Aisha Omer, and other prestigious awards that were part of the ceremony were Best Model Male and Female, Designer of the Year Pret Wear, Bridal, Menswear, Demi-Couture, and Lawn, as well as Retail Label of the Year and Excellence in Interior Designing and Furniture Manufacturing.
Bridal Couture Week Day 2 brings more stars on the ramp
After the glamorous showcase on Day One, Day Two of the bridal extravaganza was a continuation of the glitz and bridal statements with the country’s acclaimed couturiers, bridal wear designers and retail brands. As always BCW left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show.
On Day Two of the bridal extravaganza kicked off with Emraan Rajput’s earthy hued fusion collection Shalima.
It was followed by Aisha Farid’s Nur un Nissa a collection fit for the Mughal empress.
The next show was by Kausar Sajid with her Parivarsh collection which has revived ancient embroidery techniques over luxe and delicate fabrics for the modern-day bride.
Shakeel’s by Zeeshan Danish’s hand embroidered bridal collection Kimkhwab and Sheeba Kapadia’s Claire De Lune for the new age bride.
Chinyere’s Ishq Nachaye Gali Gali for the woman who presents femininity through unique and beautiful patterns of embroidery, embellishments and motifs.
Humayun Alamgir’s Nawabzada a collection inspired by the fashion choices of the royals, elite and the influential.
Next in line was Embellished by Sadaf Amir’s Bagh e Baharan which featured colours of flowers from all seasons and transformed the ramp into a garden.
Rici Melion’s timeless couture pieces in their latest collection Zyanya, encompassing artisanal craft forms showcasing renditions of Turkish floral, textures and seaming.
Day 2 comes to an end with the return of Lahore’s favourite Maria B. with her collection The Lady of Amritsar.
The audience also witnessed the launch of Tasmina and Zulfiqar Sheikh’s Sacch movie’s latest song. The cast members who braced the runway included debutant Elysée Sheikh paired with Asad Zaman Khan, along with veterans including Ayesha Sana and Uzma Gillani.
Day 2 of the three-day bridal extravaganza had an amazing line-up of celebrities walking for the designers – internationally acclaimed singer and actor Ali Zafar walked for Emraan Rajput, and the stunning queen of television Ayeza Khan walked for Aisha Farid. Nimra Khan graced the ramp for Kausar Sajid, while Urwa Hocane walked for Shakeel’s by Zeeshan Danish while Sanam Jung walked for Sheeba Kapadia’s showcase. The very lively Juggan Kazim walked for Chinyere while singer Falak Shabbir, vlogger Shahveer Jafry and cricketer Hasan Ali walked for Humayun Alamgir. Mawra Hocane walked for Sadaf Amir and Junaid Khan with Zubab Rana strutted down the ramp for Rici Melon. The veteran classical performer Nighat Chaudary added allure to the show during Maria B.’s segment.