When it comes to the use of social media, Pakistanis are the ones who take it as a tool for expression and post whatever they want to say without checking the facts.
But whenever it is used for a proper marketing strategy, it is thoughtful work and needs too much intelligence to how to design a plan.
The recent example of the proper use of marketing strategy is #BhaeeHazirHai by Ali Zafar who used the social media to promote his upcoming song for the on-going PSL. He has just released just a hint of his tune comprised of a typical Punjabi bhangra song, and the whole nation is in euphoria waiting for the full song.
Here he put the tune on his official social media, there was break out of the virus and everybody, especially youth (whom he has specifically targeted) seemed affected the most and obeying his request from his followers to send the videos of their dance on the tune on a specified email address. He has also promised them to incorporate these dances in the video of song.
Social media since then has been trending with the hashtag #BhaeHazirHai and people are posting their dance moves on the tune also on their facebook, instagram and twitter accounts. Interestingly it is still the myth the trending hashtag is actually the title of his song or just a promotional slogan.
It all started when one of the singer of the current official song of PSL, Tayyar Hain, Ali Azmat in a talk show with Wasim Badami, without saying any name, allegedly accused Ali Zafar to use some bloggers to undermine the song which also features Arif Lohar, Haroon Rashid and Asim Azhar besides Ali Azmat.
Ali took a flight from there and used this baseless criticism in his favour and instantly announced his special song for PSL on his social al media accounts. And rest is the history which has set the example of what is the correct use of marketing through social media, and how to convert disapproval into an opportunity.
It was designed so promptly, that some social media users thought it a scripted strategy.
BhaeeHazirHai, started with a promotional strategy then became
a campaign, and now it has become a phenomenon which has taken the whole nation
by storm. Furthermore, the full song with its video has yet to be released
which means “Picture Abhi Baqi Hai Dost”,
Delay in diagnosis can result in long term disability
An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.
The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.
According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease. If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.
The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.
Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day
This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.
Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.
These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.
After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.
Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!
5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq
Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.
Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:
- Get rid of the useless and negative clutter in your life
Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!
- Don’t wait, just take the first step
The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.
- Failure is the opportunity to start over again, more wisely
The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”
- Respect the competition
Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.
- Change is important
Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.
Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.
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