Samar Abid has reached strides in just a few months of establishing her couture house – Everthine. Her vision extends beyond just being a fashion designer, she foresees herself as an entrepreneur aiming to reach a global market with quality work. She has showcased her collection at the Bridal Couture Week 2018 and also is the receipt of the Pantene Rising Star Award. Check out our conversation with her:
What inspired you to enter the fashion world and run a couture brand?
Well, I come from a very academic background. My brother is the youngest PhD in Computer Sciences in the world and I went to visit him. There is did a few courses from the London School of Fashion and that is when things really began to turn, I realized this was a very creative field! My main focus was on entrepreneurship, basically i’d call myself and entrepreneur and Fashion is the field I chose for myself. It is all about establishing the brand and you bring it to the masses, you bring it to the jury and get the technical people to evaluate how capable you are. Khadija Shah is definitely somebody who has inspired i’d say. She is a very head over heels workaholic type of person and she is low key at the very same time. She isn’t decked up in Elan all the time and that is what I admire. I believe your work should reflect through the masses.
Tell me a little about your creative process? The inspiration behind individual pieces?
To start with the design philosophy, when we started Everthine, you see it’s a conference of culture nowadays globally. East and West is coming together so we are trying to bring you the best of both worlds together. We are sticking to the essence of the sub-continent artisans in our embellishments and we incorporate that into our modern techniques. We definitely take inspiration from international silhouettes and create heirloom pieces with a lot of detail and imagery. Using metallic threads and intricate embroidery on these cuts, we are creating elegant and breathable pieces.
Where do you see this brand in the next few years?
We are trying to touch each and every base without restricting ourselves. We did Bridal Couture Week and now we are rigorously moving forward towards our Spring/Summer collections. Then we plan to exhibit in Lahore, Faisalabad and Multan. We find that there is a lot of potential within the country as well as abroad after going to Dubai with Boulevard One. People come to use from all over for elegant pieces and meticulous detail and we take a lot of pride in that, so within a year InshAllah we will be going International.
What is the most raw and honest piece of advice would you give to the youngsters trying to make it in the Fashion field right now?
Be professional! Be honest to your work, not just clients, but we creative and genuine with your work without copying and replicating off others. Originality is key!
What do you think needs to change in the Pakistani Fashion Industry?
The rat race maybe. If somebody introduces a trend then all the thousands of “so called” design house will come up with a hundred copies. Instead of madly following it and releasing how ethically wrong it is they should have some humility. The more you cater to humility, the more you are professional.
Cannes 2019 Day 1 Best Dressed
Once a year, the stars of world cinema descend on the South of France to toast artistic achievement and nothing compares to the glamour of Cannes. . Even if your film isn’t competing for the Palme d’Or, the festival offers countless opportunities to shine, thanks to 11 days worth of screenings, premieres, and photo calls where fashion takes center stage. As stars climb the steps of the Palais des Festivals, they do so knowing the world is watching, pulling out all the style moments unlike anything you’ll see elsewhere. Bolder is always better at Cannes!
Here, see the best of the festival’s fashion as it happens
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7. Julianne Moore
Style Chaser ft. Mehek Saeed
Our muse this time is an enigmatic one; Mehek Saeed, renowned for her beauty and keen fashion sense.
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