Connect with us

Fashion

On our radar: Everthine by Samar Abid

Published

on

Samar Abid has reached strides in just a few months of establishing her couture house – Everthine. Her vision extends beyond just being a fashion designer, she foresees herself as an entrepreneur aiming to reach a global market with quality work. She has showcased her collection at the Bridal Couture Week 2018 and also is the receipt of the Pantene Rising Star Award. Check out our conversation with her:

What inspired you to enter the fashion world and run a couture brand?

Well, I come from a very academic background. My brother is the youngest PhD in Computer Sciences in the world and I went to visit him. There is did a few courses from the London School of Fashion and that is when things really began to turn, I realized this was a very creative field! My main focus was on entrepreneurship, basically i’d call myself and entrepreneur and Fashion is the field I chose for myself. It is all about establishing the brand and you bring it to the masses, you bring it to the jury and get the technical people to evaluate how capable you are. Khadija Shah is definitely somebody who has inspired i’d say. She is a very head over heels workaholic type of person and she is low key at the very same time. She isn’t decked up in Elan all the time and that is what I admire. I believe your work should reflect through the masses.

Tell me a little about your creative process? The inspiration behind individual pieces?

To start with the design philosophy, when we started Everthine, you see it’s a conference of culture nowadays globally. East and West is coming together so we are trying to bring you the best of both worlds together. We are sticking to the essence of the sub-continent artisans in our embellishments and we incorporate that into our modern techniques. We definitely take inspiration from international silhouettes and create heirloom pieces with a lot of detail and imagery. Using metallic threads and intricate embroidery on these cuts, we are creating elegant and breathable pieces.

Where do you see this brand in the next few years?

We are trying to touch each and every base without restricting ourselves. We did Bridal Couture Week and now we are rigorously moving forward towards our Spring/Summer collections. Then we plan to exhibit in Lahore, Faisalabad and Multan. We find that there is a lot of potential within the country as well as abroad after going to Dubai with Boulevard One. People come to use from all over for elegant pieces and meticulous detail and we take a lot of pride in that, so within a year InshAllah we will be going International.

What is the most raw and honest piece of advice would you give to the youngsters trying to make it in the Fashion field right now?

Be professional! Be honest to your work, not just clients, but we creative and genuine with your work without copying and replicating off others. Originality is key!

What do you think needs to change in the Pakistani Fashion Industry?

The rat race maybe. If somebody introduces a trend then all the thousands of “so called” design house will come up with a hundred copies. Instead of madly following it and releasing how ethically wrong it is they should have some humility. The more you cater to humility, the more you are professional.

Fashion

Cannes 2019 Day 1 Best Dressed

Published

on

Once a year, the stars of world cinema descend on the South of France to toast artistic achievement and nothing compares to the glamour of Cannes. . Even if your film isn’t competing for the Palme d’Or, the festival offers countless opportunities to shine, thanks to 11 days worth of screenings, premieres, and photo calls where fashion takes center stage. As stars climb the steps of the Palais des Festivals, they do so knowing the world is watching, pulling out all the style moments unlike anything you’ll see elsewhere. Bolder is always better at Cannes!

Here, see the best of the festival’s fashion as it happens

1.Elle Fanning

Elle Fanning in Gucci at the premiere of The Dead Don’t Die

2.Izabel Goulart

Izabel in Zuhair Murad at the premiere of Rocketman

3. Bella Hadid

Bella in a Dior gown and Bulgari jewels.

4.Shailene Woodley

Shailene in Dior

5.Tilda Swinton

Tilda Swinton in Haider Ackerman

6.Araya A. Hargate

Araya A. Hargate in Ralph & Russo

7. Julianne Moore

Julianne in Dior Haute Couture and Chopard jewels

8.Selena Gomez

Selena in a Louis Vuitton with Bulgari Jewels

9.Priyanka Chopra

Priyanka Chopra in Honayada

10.Deepika Padukone

Deepika in a custom made Dundas

Continue Reading

Beauty

Style Chaser ft. Mehek Saeed

Published

on

Our muse this time is an enigmatic one; Mehek Saeed, renowned for her beauty and keen fashion sense.

Favouring the house of Kamiar Rokni, Mehek can be seen effortlessly pulling off their embroidered colourful top paired with a simple black frilled skirt.
Opting for a neon green Hussain Rehar suit, Mehek Saeed looks outstanding, her makeup, styling and jewelry are simply on point, tips we can borrow for our next outing.
The perfect contemporary shaadi look, Mehek Saeed encapsulates desi vibes with her Zuria Dor wardrobe, putting together a perfect blend of dark colours which complement her, she has surely outdone everyone.
Mehek Saeed can be seen going for a minimalist look here, a high-neck kameez that showcases a transparent fall, her shades matching with the shalwar. A comfortable yet chic fit.
Wearing a floral exquisitely crafted jumpsuit by Zainab Salman, Mehek can be seen oozing elegance. This is definitely a look we should be adding to our lists.
Mehek Saeed rocking an ombré ruffled top, her out of the box aesthetic is eye-catching and unique.
A well put together ensemble by Hussain Rehar that reminds one of spring, Mehek Saeed owns the look and puts her own little spin on it.
Finishing off the list is one of Mehek’s casual looks, donning her favourite MangoSS19 collection, she gives us an idea of what to wear on our next brunch.

Continue Reading

Events

Suhoor with Burning Giraffe

Published

on

Sumrina Khan and Hassan Agha came together to host a splendid evening for us this past week. All the girls were dressed in gorgeous Cross Stitch outfits and fed till our tummies were full. The food, the ambiance and the wonderful company made this Sehri one to remember!

Tajwar Chaudhry, Sumrina Khan, Salina Khan and Daneese Ali
Team Burning Giraffe – Hassan Agha, Sahar Noon and Agha Najeeb
Publicist Shireen Rehman and Creative head, Cross Stitch – Mishal Asad

Sehri in full swing

Continue Reading

Trending