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On our radar: Everthine by Samar Abid

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Samar Abid has reached strides in just a few months of establishing her couture house – Everthine. Her vision extends beyond just being a fashion designer, she foresees herself as an entrepreneur aiming to reach a global market with quality work. She has showcased her collection at the Bridal Couture Week 2018 and also is the receipt of the Pantene Rising Star Award. Check out our conversation with her:

What inspired you to enter the fashion world and run a couture brand?

Well, I come from a very academic background. My brother is the youngest PhD in Computer Sciences in the world and I went to visit him. There is did a few courses from the London School of Fashion and that is when things really began to turn, I realized this was a very creative field! My main focus was on entrepreneurship, basically i’d call myself and entrepreneur and Fashion is the field I chose for myself. It is all about establishing the brand and you bring it to the masses, you bring it to the jury and get the technical people to evaluate how capable you are. Khadija Shah is definitely somebody who has inspired i’d say. She is a very head over heels workaholic type of person and she is low key at the very same time. She isn’t decked up in Elan all the time and that is what I admire. I believe your work should reflect through the masses.

Tell me a little about your creative process? The inspiration behind individual pieces?

To start with the design philosophy, when we started Everthine, you see it’s a conference of culture nowadays globally. East and West is coming together so we are trying to bring you the best of both worlds together. We are sticking to the essence of the sub-continent artisans in our embellishments and we incorporate that into our modern techniques. We definitely take inspiration from international silhouettes and create heirloom pieces with a lot of detail and imagery. Using metallic threads and intricate embroidery on these cuts, we are creating elegant and breathable pieces.

Where do you see this brand in the next few years?

We are trying to touch each and every base without restricting ourselves. We did Bridal Couture Week and now we are rigorously moving forward towards our Spring/Summer collections. Then we plan to exhibit in Lahore, Faisalabad and Multan. We find that there is a lot of potential within the country as well as abroad after going to Dubai with Boulevard One. People come to use from all over for elegant pieces and meticulous detail and we take a lot of pride in that, so within a year InshAllah we will be going International.

What is the most raw and honest piece of advice would you give to the youngsters trying to make it in the Fashion field right now?

Be professional! Be honest to your work, not just clients, but we creative and genuine with your work without copying and replicating off others. Originality is key!

What do you think needs to change in the Pakistani Fashion Industry?

The rat race maybe. If somebody introduces a trend then all the thousands of “so called” design house will come up with a hundred copies. Instead of madly following it and releasing how ethically wrong it is they should have some humility. The more you cater to humility, the more you are professional.

Entertainment

The Best Dressed Celebrities at Paris Haute Couture 2019 Fashion Week

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Many of the world’s finest celebrities flew to Paris over the weekend to indulge in some stunning high fashion at Paris Haute Couture 2019 Fashion Week. But they didn’t just observe. Whether they were sitting front row or snapped heading into a show, they also embraced their own eye-catching senses of style and we narrowed it down to the best ones!

Celine Dion is essentially the queen of Paris Fashion Weeks, turning the streets into her own personal runway. Wearing some of her wackiest and coolest looks yet, this year’s Haute Couture week has been no different. Her first official Haute Couture Fashion Week event was Schiaparelli, which would be presenting its first collection under Daniel Roseberry’s creative direction. Dion had a custom look made by Roseberry—a black halter-necked dress with a pleated skirt and matching elbow-length gloves. She finished it off with a headpiece by Stephen Jones, milliner to the stars, and sunglasses by Féroce.

Mandy Moore just made the streets of Paris a real life runaway. The This Is Us actress is most certainly cementing her place in the fashion industry and has proven herself quite the fashionista . Wearing a sheer striking blue cape dress with an embellished golden belt created by designer Peter Dundas, at the Dundas Fall 2020 Haute Couture Fashion show, the brunette beauty bewitched everyone with her outfit and equally mesmerizing makeup look.

Check out the chicest look on our newest MJ: Zendaya. She wore a cropped whitetuxedo shirt with slouchy plain black ankle cut trousers that displayed her tights and stiletto heels. She had her hair slicked back and we just can’t get over how perfectly she pulled this look off at the Armani Privé Haute Couture Fall-Winter 2019 show on July 2!

Margot Robbie: For the Chanel Haute Couture Fall-Winter show on July 2, the Once Upon a Time In Hollywood actress rocked a black and white checkered jacket with criss-cross print tweed pants matching with plain back heels and it surprisingly worked! Keeping casual, simple but chic.

This just might be the blonde beauty’s most daring outfit to date. Christina Aguilera dons a vintage tattoo kimono-style dress with a corset (that acts as a belt), black knee-high boots paired with flashy accessories and makes a statement with red lips and nails at the Jean Paul Gaultier Haute show.

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GAME OF LAWNS Summer is Here

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On a cold February night while mindlessly scrolling through my Instagram feed, I came across a lawn advertisement. The next insta post showed socialites wearing sleeveless lawn suits at a launch event. Now I see these same women smiling into the camera almost every hour featured in different elitist magazines and posts. I could have sworn they were wearing jackets and carrying designer bags just yesterday at a polo match.

For those of you not familiar with lawn it’s a fabric to be worn in summers. It’s the finest form of cotton weave which has a soft almost luxurious feel to it. Its comfortable, airy and breathable to give women (never heard of men wearing it) much needed respite from the sweltering heat.

Some of the top brands which are magically sold out at Cinderalla time on their prebooking dates are Elan, Sana Safinaz, Faraz Manan and Sobia Nazir.

 “Please take care of yourselves, don’t put yourselves or others in harm’s way, be happy and stay safe.” Khadija Shah, designer of Elan addressed her customers on Instagram, preparing them for the battle ahead.

Lines are formed outside flagship stores the day of the pre-booking only to be broken as soon as doors open. Social media gets flooded with videos of violent women destroying anything and everything that comes in their way. Salesmen scarred both emotionally and physically.

 “A furious customer smashed a salesman’s head,” said Tahir who works as a driver and was an eyewitness to the incident.

 The disgruntled man had queued up for Elan 3A since 6am. When he finally reached the salesman, he was told they had run out of stock.

Now why do a certain class of people, mostly educated, behave like this is beyond human comprehension. Pushing and shoving are considered milder forms of aggression when it comes to buying their chosen design.

There is method to this madness. First the social media campaigns start. Then you see pictures and videos of unbelievably tall and beautiful women with fair skin and European features wearing long shirts, flared trousers and flowing silk dupattas (long scarves worn traditionally in Pakistan). Some are basking in the sun on a cruise in Italy with their fluttering dupattas following them everywhere. Others lying on a sofa in a French palace and some staring blankly while walking in a forest. The designs and campaigns of different designer brands each year have started looking eerily like each other.

Then the catalogues come out. Hype is created and countdown to online pre-booking starts. Women look through endless pictures while holding their breath and write the codes to their favorite designs for pre-booking. Its status symbol and the race to wear it first rather than the love for lawn that drives sales. There is frenzy around this time. Girls try to ask their friends which one they will buy while casually mentioning they will not buy any designer lawn this season as not to disclose the codes of the suits they are trying to get.

I vowed not to get into the designer lawn trap but unfortunately succumbed to buying just one suit. When I went to collect it, I was approached by a middle-aged woman who took me to the side and started whispering that she had the ‘out of stock’ lawn joras. She handed out her number on a piece of paper and disappeared as swiftly as she had appeared.

Out of curiosity and partly because the design my mother liked was also the first to run out, I called that number to ask about availability. To my horror, the woman quoted almost double the price for the same suit! Talk about creating a business opportunity out of women’s desperation to wear their favorite design before their friends do.

Now I know, designer lawns are nowhere in the affordable range. Most are around Rs 7,000 for a three-piece suit which include unstitched fabric for a shirt and trouser, a dupatta and some random patches (with little to no information given where each patch belongs). But paying double of that seemed unreasonable and wrong.

If you thought the ordeal ends here, wait till you take this lawn suit for stitching. The otherwise friendly tailors during winter months start showing attitude during this season. The prized packet comes with a paper indicating contents in English (I wonder why not in Urdu) and a picture of a model wearing it. When you open it, random cloth pieces much like a jigsaw puzzle keep coming out. Surprisingly this baffles the customers, but the tailors exactly know what fits where. For their services, they charge exorbitantly. Appliques, patches, hem, trimmings, home delivery, stitching early are some of the add-ons included in the final stitching bill which is not meant for the light-hearted. Stitching costs can go up to Rs 3000 or more for a suit.

The Pakistani rupee hit an all-time low of around 146 against the dollar and further devaluation is expected. People are complaining about inflation and rising food prices but there is silence on the topic of exorbitant designer lawn prices. How can so many people afford something so expensive?

More and more textile mills are collaborating with designers to come up with their lawn collection each year. This year low-priced alternatives by coveted designer brands like Muzlin by Sana Safinaz and Zaha by Elan were seen in the market but not met with that much enthusiasm by the seasoned lawn buyers. The whole concept of designer lawn works on looking expensive and showing off otherwise the veterans of lawn like Al Karam, Gul Ahmed and Nishat Linen still have the softest and purest form of the fabric.

Lawn mania doesn’t end here. Now that Eid is around the corner, all the brands are coming out with their formal collection. Did I mention Volume II and III will follow?

The saga never ends…   Maha Shah is a freelance writer, journalist and HR professional who has worked for Google and Bloomberg and has lived in Jordan, Singapore, Hong Kong, Qatar and now Pakistan

By Maha Shah

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Fashion

Don’t Miss Out On These Eid Looks!

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Eid Ul Fitr just ended the day before yesterday and it was a joyous affair. Family gatherings and good food are always a mood. We’ve rounded up all our favorite looks from the first day till the third day and can’t wait to share them with all of you!

The most adorable thing on Eid is mother and daughter twinning. Madiha Hassan and her little one in this black and gold outfit from So Kamal.
Mansha Pasha spotted in this icy blue outfit by Farah Talib Aziz with matching pumps and jewelry by Ali Javeri Jewelers.
Nadia Khawaja keeps it monochrome chic On Eid Ul Fitr with over sized ruffles and matching pointy heels.
Shanzay Sheikh stuns in a Saira Rizwan outfit from their latest collection on Eid. Keeping it simple with center partitioned straight hair.
Areeba Habib clad in this rusty pink shalwar kameez from Jamdaani with golden gota work on the shalwar and dupatta.
Mawra Hocane celebrating Eid in New York in this lavendar outfit by Elan. Addling some bling to the entire look with some gold earrings and ring.
Maya Ali all read from head to toe in Faiza Saqlain with golden work on the shirt and dupatta. And red bangles of course paired with golden hoop earrings.
Wajeeha Imran keeping it chic in this Menahel and Mehreen off white outfit paired with a neon yellow bag to add a splash of color.
Mehwish Hayat in this gorgeous light green outfit by Mohsin Naveed Ranjha with white embroidery on the kameez, shalwar and dupatta. Making heads turn with that pink pout!
Iqra Aziz serving the perfect Eid outfit goals in a festive outfit by Ali Xeeshan. We love the variety of colors in her shirt.
Hina Altaf in this white and gold saree by FnkAsia, oozing elegance. Accessorized with matching traditional earrings and a ponytail.
We can’t have enough of Maryam Mahmood’s contemporary white ensemble. Nothing screams chic louder than an elegant white and silver outfit.
Ayesha Omar dazzling in this turquoise Nomi Ansari outfit embellished with silver and golden beads and jewelry by Allure by MHT.
Another adorable mother daughter twinning! Hira Tareen with her daughter in this light pink outfit by Ansab Jahangir Studio and earrings by Maheen Jewels.
The gorgeous Muzi Sufi wore an ivory luxe pret look from the latest Farah Talib Aziz Eid collection; Nureh. The matching pumps complementing the overall look.

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