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Now, Everyday is a PJ Day

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Right now, what do you think is the most essential and high in demand outfit rapidly trending in our fashion market? No, here the answer is not PPE. 

During this lockdown situation and the whole fiasco going around in the world, we can all have differences of opinion on every matter but we stand together on one common question and that is, “Where do I order some comfy & affordable PJ’s from?”.

Nowadays, our routine mostly includes staying in bed, watching Netflix, or working from home. For all of this, we need outfits that should not just make us comfortable but also be easy on our pocketbook.

All of a sudden, many mini-preneurs have come to rescue with their Pj-lines that has brought a lot of confusion for the buyers as to which one is the most reliable of all.

To help you with choosing your next “work from home” diva outfit, we have got a list of online pages from where you can order your sleepsuits and enjoy the bliss of staying home.

Trinklets

After successfully delivering up to date and sophisticated formalwear, Trinklets has set its foot on creating stylish and comfortable sleepwear. The vivacious choice of colors and popping designs give us a sneak peek into what the collection will be all about. 

Talking about the price, a complete Pj set is available for Rs. 2000.

“We believe that one’s comfort needs to be prioritized which is why we look forward to introducing our line of PJs. They comprise of a summer-friendly fabric along with prim and proper stitching which is sure to impress our clients and convince them to order again”. – Mahnoor Imran

A.S Wardrobe

She started with trendy western tops and is now adding customized PJ’s to her collection. This is her astute effort to getting affordable, comfortable and up to date fashionable items under one roof. This is a complete stop for your sleeping gadgets as it does not only provide two-piece nightwear but also makes accessories such as headbands for an on-point sassy look in a range of Rs. 2400 only.

 

“Being a fashion enthusiast, I yearn to provide quality products through my brand AS Wardrobe with a hint of my personal style and taste. AS Wardrobe has always targeted the modern age woman, depicting a charismatic, bold, and ambitious aura. The response to our articles has been overwhelming, but with our target to provide quality products, we are sure to give even better.” – Areesha Soleja

Comfort by MK

Even by looking at the fabric, you can feel the softness and comfort as the name suggests. The brand has got a variety of colors and prints to puff up the brightness and charm in your dull quarantine days. Not only this, but the suits are super affordable and you get a complete set in a range of 2000-2500 Pkr.

“The world is drowning in a financial crisis and my family too was struck by this pandemic. It was then when I started a new venture of night wears. All types of customizing night wears are available at a very reasonable price. I kept the fact in mind that people who are now home-bound or working from home, are looking for something comfortable yet fancy to wear all day. I always try to provide my clients best quality material, and that too with customization according to their desires. – Misbah Amir

Comfy Bling

No matter what kind of a sleeper you are and what sleepwear you prefer, Comfy Bling has got you sorted. Silky and smooth textures, attractive colors, and a complete range of sleepwear definitely makes it a perfect pick for your wardrobe selection. The prices fall in an affordable range of Rs. 2000-2500.

“I started Comfy Bling because of my love for proper and cozy PJ sets. I would never compromise on quality and stitching and that’s what makes this brand different. My goal is to keep a premium quality at affordable prices so that people don’t have to think twice before buying it.” – Tooba Sheikh

PJ’s Turnout

This brand grabbed our attention for its ability to customize our dream nightsuits. Yes, you can go fancy even with your jammies. The idea is to make the boring routine a little funky and fun with our everyday attires. PJ’s Turnout offers great quality at reasonable rates within a range of Rs. 2000. Surprising, isn’t it?

“Due to COVID-19, people are spending a lot of their time at home and obviously when you are at home, you like to wear clothes that are comfy and soft so I decided to start a sleepwear line. Since I was bored as well, I thought to create something productive. Customization according to the requirements of my clients makes my brand stand out from the rest.” – Kainat Sheikh

BedHeads

If you want great quality with an unbelievably economical deal, BedHeads should be your next click to stack up your wardrobe with cool and quirky sleepwear.

“My Journey with BedHeads began actually two months ago. These fancy nightwear have always attracted me but they have been always very expensive to buy, so I thought, why not utilize this time into starting a new venture where people can buy affordable and luxurious nightwear, so with my mom’s experience and expertise along with my idea, “BedHeads” came into being. Our brand promises to provide luxurious and affordable nightwear for everyone. I have got an amazing response from our followers and so far it has been a great experience. – Maheen Nizar

Jim Jams

As bubbly as the name sounds, Jim Jams puts sugar, spice and everything nice all in one place. Peppy and dramatic prints with a soft touch and great quality, these PJs make your hectic work from home routine no less than heaven. The founder Nageen Memon, a mom entrepreneur, is running Jim Jams since 2018.

The price range starts from Rs. 2200.

 

“I have always focused on quality over quantity. I keep exploring new prints and color schemes for my clients- I never stop! As of today: florals, polka dots, and stripes are our best sellers. Launching this brand was a dream come true! Being pregnant at the time, I remember the desire and my quest to find a local PJ brand which was comfortable plus high quality and wouldn’t burn a hole in my pocket. That’s when Jim Jams dawned upon me.” – Nageen Memon

 

 

 

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Raaz-e-Ulfat Very Well Relates to a Pakistani Girl Living in a Strict Household

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Raaz-e-Ulfat is one of the latest dramas that has instantly struck a chord with masses owing to its relatable story-line and amazing performances by the remarkable cast. For the uninitiated, what exactly is the plot?

Putting it briefly, Mushk Iftikhar dreams of exploring the world outside her conservative house. She accomplishes her dream life to some extent when she comes across a friend in her university who introduces her to the colours of life. Though, little does Mushk know that Sehba secretly envies her simplicity and innocence and wishes to ruin her life.

Mushk’s life is somewhat a true depiction of most Pakistani girls belonging to strict households, and hence the show has become more interesting and connecting for the younger lot in Pakistan.

You can’t move a bone without your parent’s permission

Yes! Parent’s approval is mandatory in everything you do. You can’t study, sleep, eat, choose a career, go out, come late, etc. as per your own will. You can only breathe on your own… rest will depend on your parents’ will. Poor Mushk is in the same boat.

Privacy is a luxury you can never afford.

Mushk has got no private space in her house. She shares a room with her sister, like how it is usually in most households. Even when she is on a call with a friend, someone comes to inquire about the whereabouts of the caller. Privacy is indeed an out of the world thing for Mushk and others like her.

You have to be responsible like a grown-up, but you can never act like one.

Like Mushk, most Pakistani youth, particularly girls, are expected to grow up and take responsibilities but are not allowed to think that they have grown up in a literal way. Hence, you are always a bachi/ bacha who is bound to live by what your parents say.

Marriage is your ultimate goal in life

You dream about marriage and your khuwabon ka shehzada because that’s what your parents aim for you on completing your studies.

 

Modern Friends Are A Big No!

You cannot stay in touch with rich and modern friends as they are supposedly some spoilt kids who will definitely leave a bad influence on you.

 

 Dating someone is a big struggle!

Going out on a date is a real struggle yet you want to experience it despite knowing that if your parents find out, you are gone for life.

 

Since the very first episode, Raaz e Ulfat has turned every local TV drama trope on its head to offer a refreshingly new insight by subverting all the typical clichéd plot-lines of most local dramas, bringing forth such nuances that make the entire watching experience oh so relatable and befitting for people around us.

 

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Bunyad Foundation: Countering cerebral health issues with Mindcamp

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Mental health, despite holding paramount significance, is largely ignored in third world countries. With societal progression, the rise of the middle class, and a certain ‘tilt’ or ‘shift’ towards westernization, issues associated with mental health have started to exacerbate. According to recent studies, one of the biggest reasons behind suicidal tendencies or suicide itself is mental health issues such as depression, anxiety, OCD, PTSD and other traumas, different phobias, bipolar disorder, personality disorder and other related disorders.

If we travel a few years back in time, mental health issues were unheard of in Pakistan, in fact, someone found complaining or discussing a mental health issue was either given a particular look or called out for being ‘overly-sensitive’. But over the past few years, things have changed drastically. Now, there are more and more people suffering from mental disorders and psychiatric consultations have increased considerably over time, but even now, a certain amount of people hesitate to seek psychiatric consultation.

The onslaught of Covid-19 has further aggravated the situation throughout the country, with people reporting severe cases of depression and anxiety amid continued lockdowns. It is pertinent to mention here that, although, the issues mentioned are usually associated with urban areas, but the situation in rural areas of Pakistan isn’t much different. Alarmingly, unlike popular opinion, that villages are happy-go-lucky people, even the village dwellers are unknowingly harnessing several mental disorders in this modern age.

In order to facilitate the underprivileged living in less developed, far-flung areas, the Bunyad Foundation in collaboration with Mind organization, has started organizing bi-monthly mind-camps in Hafizabad. The purpose of these camps is to provide free-of-cost facilities to underserved communities. Under these free camps, patients are provided free consultation, medicine and an intervention plan; that too free of cost.

Shaheen Attiq-ur-Rahman, Project Lead and founder of Mind Camp Bunyad, told us that, ‘rural folk suffers from the same mental disorders as more privileged people but often the intensity is greater. Most of the people do not have access to basic medication for relief. Since a lot of unhealed psychiatric disorders can lead to physical ill-health, rural folk face a double burden. At Mindcamp Bunyad, our mission is to give suffering villagers a chance at peace and to ease their task in life’.

It took some time, the involvement of Key Opinion leaders and sustained efforts to convince people to seek help for mental disorders and now there’s better awareness about these issues. In addition, the organization has been carrying out these activities for the past 9 years, by engaging experienced and trained mental health professionals, even in extreme weather, just for the betterment of the society. However, now, the number of mental health professionals offering services has dwindled, in fact, the patient-to-doctor/mental health professional ratio is discouraging.

In order for the unabated and unrestricted continuation of these services, and in order for better, sustained facility provision to the patients; financial backing is imminent, without which such a great initiative gradually might have to retreat. To facilitate the imperative service, Bunyad Foundation is playing a major role.

Get in touch with them to see how you can help.

For donations, please donate here.

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Quiet Women: on Surrealism, Beauty and the Female Voice

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Lahore based poet, editor and columnist, Afshan Shafi launched her first full-length poetry collection, ‘Quiet Women’ last month. Stocked at Readings, the collection is a unique all-female collaboration featuring the illustrations of acclaimed artists, Samya Arif (Pakistan), Marjan Baniasadi (Iran) and Ishita Basu Mallik (India).

TS Eliot award nominee and winner of the Forward Prize for Poetry, Vahni Capildeo termed ‘Quiet Women’ as one of the ‘new poetries emerging in the twenty-first century which are characterized by a ferocity that spans yet exceeds love and outrage, involvement and observation’.

 

 

‘Quiet Women’ is an exploration of form and linguistic artistry, propelled by a sense of creative freedom espoused by the surrealists and abstract artists. Inspired by the creations of both Eastern and Western female artists and writers this book is a tribute to women and the power of their collective voices. Afshan Shafi has studied English Literature and International Relations at The University of Buckingham and Webster Graduate School London. Her poems have appeared in Poetry, Blackbox Manifold, Poetry Wales, Flag + Void, Luna Luna, Clinic, 3 am magazine, Ala Champ Magazine, and others. Her poems have also appeared in the anthologies, Smear (edited by Greta Bellamacina), The New River Press Yearbook and Halal if you hear me ( edited by Fatima Asghar and Salma Elhilo). Her debut chapbook of poems ‘Odd Circles’ was published by Readings (Pakistan) in 2014. For her work as a poet, she has been interviewed by Arte Tv (France) and Words Without Borders. As part of the Jane Austen Society of Pakistan she has appeared on BBC (World), The Times (UK), and in The Economist’s culture magazine. She has also served as a poetry editor for “The Missing Slate” and is currently a senior contributing editor at Pakistan’s leading literary journal “The Aleph Review”. She also serves as an editor-in-chief for the online Pandemonium Journal, which is a platform for emerging creatives from Pakistan and abroad.

 

Inspiration to write this book: 

This is my first full-length collection and is a tribute to the panoply of female artists that continue to inspire me. From the creations of Iranian artist Farideh Lashai to the work of lesser-known poets like Veronica Forrest, there is a rich engagement with the work of these female trailblazers in ‘Quiet Women’. What makes the book different is its collaborative nature. Each artist I have collaborated with in ‘Quiet Women’ possesses something unique to their perspective. Samya Arif’s illustrations are defined by their bold and stylized detail. She thinks in an opulent manner. Marjan Baniasadi, hails from Iran and has studied at the NCA and her paintings are elegant, deeply intelligent and beautiful. Ishita Basu who lives in Calcutta, India, is a poet as well as an artist and there is such a yearning and melancholy to her creations. Their art complements my writing seamlessly in the book.

 

 

On how ‘Quiet Women’ came together

 

‘Quiet Women came together over a period of two years, where my poems were being frequently accepted by European magazines for publication. I decided to put together a collection of these poems with some newer verses with the intention to collaborate with artists for the final product. The titular poem of the collection ‘Quiet Women’ deals with the notion of female silence and the policing of a women’s language and her personal choices. For one reason or the other, this notion of ‘quietude’ had been drilled into me from an early age, and as I grew as a writer I started questioning all kinds of enforced silences, which in turn led me to critically examining all kinds of oppressive practices aimed at ‘containing’ the very agency of a woman. ‘Quiet Women’ as a book, functions for me as a bridge across a myriad number of fears; these verses are bridges across patriarchal structures, restrictive artistic ideologies, and perhaps purely existential concerns

 

On the collaboration with artists for ‘Quiet Women’

 

I would say that I have been a student of the Surrealists my whole life, as I have often been drawn to the interplay of artist mediums, in which they reveled. Surreal output has always been concerned with juxtapositions and techniques like ‘collage’ and ‘frottage’, and indulgence in hybridity. For example, Surrealist collaborations include films based on poems, in the way that the filmmaker Man Ray adapted poems by Robert Desnos to his medium. Since my poems are often initiated by visual ephemera, and my imaginative focus is on delineating these visuals (triggered of course by emotion or artistic curiosity), I found collaboration with these artists to be a natural progression. Each artist was sent the poem to illustrate without any instructions, the idea was for there to be a fluidity of connection, one derived purely by imaginative means, and for the artworks to be instinctual and primal.

 

Creative influences and the impact of Surrealism on my work

 

Each poem in ‘Quiet Women’ is a tribute to the marginalised, whether that figure be that of a woman or an artist or poet. Each poem aims to counter reality with the dream and to re-engineer the accepted image of the creative as ‘outlier’. Whether in terms of stylistic experimentation, influence or tribute, this book aims to upset normative modes of thought and glorify one’s creative faculty. The founder of Surrealism, Andre Breton, spoke much of how the imagination is seen as a threat to all dimensions of order, similarly, much of my work is concerned with consistently upending language, mass-perspective and received ideas.

 

On why I enjoy poetry as a genre and as my chosen form

 

A poet often writes a poem as a postscript to an emotion. ‘High tragedy’ or ‘wondrous joy’ need not compel the writing of verse, it could be a retained sense of childlike wonder for say an owl or the precise engineering of a pistol. I feel that I write primarily to escape a powerful inborn reticence. In that vein these words by the great James Joyce encapsulate perfectly the retaliatory bent of my mind as it stitches a sentence together; ‘poetry even when apparently most fantastic is always a revolt against artifice, a revolt, in a sense, against actuality’.

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