The digit of 19 has been very critical in the year of 2020 as the entire world coped up with the pandemic of COVID 19. It was more coincidental specifically for the style world of Pakistan as the 19th edition of that most prestigious style awards of Pakistan ‘Lux Style Awards’ organized digitally in its entire history following of the SOPs of COVID 19.
A more than an hour program was composed of a red carpet, awards announcements, and few performances. All nominees did not attend the event but only winners, who had been announced a couple of weeks before the award giving ceremony. A few winners participated in the show via their already recorded video messages.
Frieha Altaf, director for the LUX Style Awards, ever since its initiation some 18 years ago, shared her views on the experience. “I’m happy and excited that Unilever Pakistan and the LUX brand team are making an all-out effort to appreciate and celebrate the artists who have worked the entire 2019 and showcased immense talent. The LSA this year is different and extra-ordinary and is expected to be out of the box so stay tuned for an exciting event.”
LSA 2020 awards were given for 28 categories in four genres of fashion, film, music and television. Virtual zoom sessions of juries at multiple times during the year collected to evaluate each portfolio and pick a final winner. In addition, two lifetime achievement awards, the Unilever Chairman’s Lifetime Achievement Award and a Lifetime Achievement in Fashion will also be awarded.
The historic event started with Hope Song, written and composed by Azaan Sami Khan, a singing and dance performance by Hadiqa Kiyani, new sensation Hadia Hashmi and Ali Tariq with the dance performance by Faith, choreographed by Wahab Shah.
Red carpet was hosted by emerging and talented model Mushk Kaleem while the main hosts of the event were none other than stunning Mehwish Hayat and witty Ahmed Ali Butt.
The show was webcast on https://www.youtube.com/channel/UC0GrbQTwcFUs0llkV0SJ6DA on New Year Eve and telecast on Geo Entertainment two days later.
A congregation of stars also on the show to present/announce awards, like Sarwat Gilani and Mehar Bano from the critically acclaimed web series Churails, style icon Ayesha Omar, singers Ali Tariq and Natasha Baig, the stunning Mansha Pasha, beautiful Sohai Ali Abro, dashing Emmad Irfani, and the eclectic Abid Brohi.
An interesting comic skit on film segment was presented by Arsalan Naseer of CBA. The show was need with a Lux signature song by Jimmy Khan featuring Mehwish Hayat.
In fashion, Hasnain Lehri begged his fifth Lux Style Awards for male model of the year while female model of the year award was given to Zara Abid, who lost her life in tragic air crash last May.
Drama serial Ranjha Ranjha Kardi secured four awards in categories of best director, best playwright, best TV actor male – viewers’ choice, best TV actor female – critics’ choice from total eight awards in the genre of television.
Regardless of many commercial and successful feature films released in the year 2019, the most critically acclaimed film Laal Kabootar got four awards in film section; best film, best director, best actor viewer’s choice, and best actor critics.
The superstar of Pakistani entertainment industry Mahira Khan begged two awards in the categories of best actress viewers’ choice and critics’ choice for her performance in film Superstar.
On receiving the awards, Khan expressed her faith in the film – Superstar and how she enjoyed shooting for it. “When you actually do believe in something, stick through it”, the actress further sand and thanked her fans.
This is first time in the history of Lux Style Awards that two child stars became the recipient of awards in the categories of singer of the year and best emerging talent TV.
The Unilever Chairman’s Lifetime Achievement Award was conferred to Anwar Maqsood, revered compere, writer and host par-excellence. The Lifetime Achievement Award in Fashion was awarded to photojournalist and photographer Tapu Javeri.
The winners of 19th LUX Style Awards are as follows;
Model of the Year – Male, Hasnain Lehri
Model of the Year – Female, Zara Abid (posthumous)
Achievement in Fashion Design – Pret, Generation
Achievement in Fashion Design – Luxury Pret , Sana Safinaz
Achievement in Fashion Design – Bridal Couture, Sana Safinaz
Best Menswear Designer, Ismail Farid
Best Fashion Photographer, Shahbaz Shazi
Best Makeup and Hair Artist , Saima Bargfrede
Best Emerging Talent- Fashion , Sachal Afzal for Male Model
Best Song, Raavi by Sajjad Ali from Raavi
Singer of the Year, Hadia Hashmi – Bol Hu
Best Emerging Talent , Big Foot Music – Hamad Khan, Sohaib Lari
Best Playback Singer , Ali Tariq for Behka Na from Parey Hut Love
Best Original Sound Track, Ranjha Ranjha Kardi by JB Sisters/Rahma Ali Composed and Produced by Sami Khan
Best TV Play, Mere Paas Tum Ho
Best Play Director, Kashif Nisar for Ranjha Ranjha Kardi
Best Play Writer, Faiza Iftikhar for Ranjha Ranjha Kardi
Best TV Actor – Critics, Zahid Ahmed for Ishq Zah e Naseeb
Best TV Actress – Critics, Iqra Aziz for Ranjha Ranjha Kardi
Best TV Actor – Viewer’s Choice, Imran Ashraf for Ranjha Ranjha Kardi
Best TV Actress -Viewer’s Choice, Yumna Zaidi for Inkaar
Best Emerging Talent TV , Shees Gul for Meray Paas Tum Ho
Best Film, Laal Kabootar, Best Director Film, Kamal Khan for Laal Kabootar
Best Film Actor- Viewer’s Choice, Ahmed Ali Akbar for Laal Kabootar
Best Film Actress- Viewer’s Choice, Mahira Khan for Superstar
Best Film Actor Critics, Rashid Farooqui for Laal Kabootar
Best Film Actress Critics. Mahira Khan for Superstar
Unilever Chairman’s Lifetime Achievement Award, Anwar Maqsood
The Lifetime Achievement Award in Fashion, Tapu Javeri.
ENCOUNTER SCENTS LAUNCHED AT A VIRTUAL EVENT
US-based brand Encounter Scents under the aegis of Dua Fragrances held its Virtual Launch event orchestrated by Catwalk Event Management & Productions last week with strict Covid SOPs in place.
Hosts Mahsam Raza, CEO of Dua Fragrances and Encounter Scents along with Partner/Board Director, actor, television host and Producer Faysal Quraishi invited guests to a cool ambience comply with socially distanced white benches.
The stage also followed the white theme with a hefty design of the Encounter Scents bottle. On its sides two large screens show-reeled a 90 second promo film and congratulatory shout outs from gift box recipients.
On a corner, an elegant flower-filled barrow fragrance counter held samples of the five existing Encounter Scents For Him and For Her fragrances including COMPLIMENT, CONFIDENCE, ROMANTIC, SEDUCTION & IN THE CLUB.
Guests included members from the entertainment industry including actors; Shahzad Nawaz, Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad and actress and model Dur-e-Fishan Saleem as well entrepreneur and designer Asim Jofa, and publicist Rasik Ismail. The media, comprising leading bloggers, Vloggers, digital broadcasters and contestants from the game show ‘Khush Raho Pakistan’ which Faisal Quraishi hosts were also present.
Dino Ali conducted the red carpet and stage event and queried from guests about their favourite Encounter fragrance. Some celebrity guests were tested during a blindfold game in which they were asked to try and guess any of the 10 existing scents.
On stage Faysal Quraishi reminisced about his struggling days during which he would still make saving up to buy fragrances a priority, highlighting his lifelong passion for scents.
“When you meet someone something that is indelibly remembered and lingers on after the encounter is the fragrance that the other person was wearing,” Faisal said, adding that he and partner Mahsam had a similar passion for perfume and that there was “a story behind each of the Encounter Scents fragrances.”
Mahsam Raza reiterated this fact when he explained the genesis of one of the fragrances, Confidence for Him.
“Each ingredient was cherry picked according to all the fragrance notes my father liked” adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman.”
Mahsam went on to speak and enthuse about the brand’s philosophy: “Encounter Scents is dedicated to providing its loyal customers with an assortment of high quality fragrances for all of life’s special moments according to different preferences.”
Mahsam and Faysal also spoke about their focus on establishing the fragrances in Pakistan and “working on many other plans and developing other products.”
Encounter Scents is currently developing another set of six additional fragrances to the line; three for men and three for women.
Encounter Scents fragrances will initially be available only online in Pakistan on the brand’s website with payment made through Shopify. The ordinarily PKR 13,500 fragrances will be offered at an introductory sale price of PKR 10,000 each, accessible through the company’s website www.encounterscents.pk.
Spotify Premium Launches New Offers for Free
Summertime, a holiday season, and people consume more music than usual that is why the world’s biggest music streaming service Spotify launches its summer plans for melody lovers.
This summer, Spotify Premium is offering three months free to the eligible and first time-users for its Individual Premium Plan. Moreover, those users, who have cancelled their Individual Premium plan for any reason, can also get them back in just 299 PKR for three months. Both offers are available for the Individual Premium Plan till June 22. To be eligible for the 299 PKR offer, subscribers must have cancelled their plan on or before April 26.
Spotify Premium gives subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime. On Spotify, users get access to more than 70 million tracks and four billion playlists right at their fingertips. So whether one is away from home or sitting at the cosy home, Spotify covers it. The service makes it easier for its users to find their favourite music and check out their very own personalized playlists like Discover Weekly, Spotify Mixes, Time Capsule and more.
For details, head to Spotify.com/Premium to sign up.
Our Society Has Not Accepted Music As A Profession: Muhammad Ali Shyhaki
Mohammed Ali Shyhaki is a well-known name in Pakistan entertainment industry. He is among the ones who introduced the genre of pop and rock music in Pakistan. Started his music career in the 1970s, Shyhaki earned a name and fame as ace star in Pakistani pop music and as a playback singer.
His patriotic song ‘Main Bi Pakistan Hoon’ and folk song ‘Teray Ishq Mein Jo Bhi Doob Gaya’, with famous folk singer Allan Fakir are still popular among masses.
Shyhaki also acted in a few films. Some of his films achieved success at the box office but the industry was already on the decline, so he left films. His film Choron ka Badshah (1988) celebrated platinum jubilee.
His family name ‘Shyhaki’ comes from his Iranian father who used to work at the Iranian Consulate in Karachi. After graduating from NED University of Engineering and Technology, Karachi, Pakistan, he made a short-lived career in aviation but could not find him fit for the profession and got back to his passion, music.
The government of Pakistan recently awarded him the ‘Pride of Performance’ for his services to the music industry of Pakistan.
Daily Paperazzi reached to this legend and talked about his recent achievement and current activities.
Don’t you think that you must’ve have got this award a long time ago?
Yes. It seems true. But I leave things to God. He can better decide what is and when is something better for us. We can only work hard which I think I did to my best.
Your fans see you very seldom these days. Why?
There was a time when we (musicians of his generation) were everywhere and all the time on television. Then policies changed and channels started to give more priority to current affairs and politics on their screens. People were also enjoying them. Ratings got higher and ultimately these channels started to get more advertisements for political talk shows rather than entertainment. They might decide why to spend money on musicians (and their tantrums) and other entertainment programs with less profit in return. Instead they just set up studios, hired a host, and called two politicians, and then a hot debate started. It cost them much less but earned more.
What do you do to satisfy the artist inside you?
I do private shows. I always go and perform when someone calls me with respect. Moreover, I have established a registered YouTube channel where I put up short durations programs and shows along with my radio show which I do every week on FM 100. The program also goes live on the channel’s Facebook page. I have a right to download it, edit it and upload on my official channel so anyone can watch and enjoy it.
You have studied civil engineering. So how did you come into the field of showbiz and music?
I thought I was not fit for the job of an engineer. I didn’t realise it when studying but when it came to be a professional I could not implement it.
In meantime, to my surprise, I met many who could not even write a single sentence but passed the exams and got the job. I also got the job but I could not sustain it for more than 6 months as my boss had a laid back attitude and was not ready to take any responsibility for his work. He also asked me to do the same. I thought it was not just to get earnings without taking any responsibility and doing things in a right way. Moreover, naturally, I was more comfortable in performing arts than engineering.
You are among the founders of pop music in Pakistan. How did you modify the pure pop rock from the west for your Eastern Listeners?
Music is like a bara masala ki chaat in which the more you put in the more it becomes interesting and appealing for the audience. We always do experiment to transform music, for instance, there was a time when bhangra was a hit thing with amalgamation of pop and rap.
You have worked in films as well. Tell us something about it?
It is an interesting story. Director Iqbal Yousuf approached me and offered a role in his film. I was shocked. I asked him to hire me as a playback singer but he was adamant for me to act, He said, “Tum film material ho.” It was a time when I had returned from the USA. He cast me as lead in ‘Son Of Andata’. It was kind of a debut. Then I was cast in a very challenging role in ‘Pyar Do a Maar Do’. It was a quite difficult topic and co-production between Pakistan, Bangladesh, Singapore and Malaysia. The film could not be run in Pakistani cinemas as the censor board said it was promoting Bengali and Hindu culture. The story demanded all the female characters wear Saris while male cast wore lungis. I did 10 movies altogether. Among them almost 4 were released while the rest are still in boxes or files
Do you think that what appreciation and promotion our artists and performing arts are getting on state level is enough for the betterment of this industry?
To be honest I feel general public has not accepted us as part of the society. It not only includes the showbiz or performing arts but also the artists who paint, write or do any other creative trait. We are not considered as normal as we are not working 9 to 5. They ask why he is charging so much money just from singing. What he is doing is so big. I ask them why they don’t do this. I know everybody can’t do everything. It means this is an extraordinary talent which God has given to some of his people. If they can’t or don’t want to do it, hen deny to accept it. This is not fair. I believe that it is only God to decide from which profession we would earn.
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