Now is the time to unite to help those who need us the most!
As the country comes to a standstill in an effort to prevent the further spread of the Coronavirus – a lot of people will struggle to make ends meet. Approximately 25% of Pakistan’s population lives under the poverty line with a sizeable chunk of the working population comprising of ‘daily wage’ or ‘shadow workers’. A halt in economic activity has dire consequences for them. This is why we need to come together and play our role in supporting those who are not as fortunate as us!
We are delighted to learn that Swvl, the leading bus-hailing company in Pakistan has partnered with multiple social impact businesses and NGOs nationwide to give back to the community. Swvl is leading distribution of ration packages for Saylani Welfare Trust, Robinhood Army and Rizq.
Here is a bit of information about all three organizations:
• Saylani welfare trust has recently pledged to provide over a million ration packs to those in need.
• The Robinhood army is a zero-funds organization that works to get surplus food from restaurants and homes to distribute to the less privileged.
• Inspired by a mother, taken forward by her 3 sons, Rizq is on a mission to end hunger.
Through partnerships with these platforms, Swvl aims to utilize its extensive route network and bus platform and provide key logistical insights and support to help millions of Pakistanis to weather the economic downtime caused by the pandemic.
The following statement was shared by GM Swvl – Shahzeb Memon: “Swvl aims to help the impoverished and downtrodden of our society by providing daily ration to millions whose earnings will be hit substantially in these turbulent times. For the company, it is times like these where it feels a greater sense of obligation to help the community that has supported its rise so enthusiastically. With their timely action, Swvl and its partners hope to make a lasting impact on the lives of the underprivileged members of our society.”
Not only is Swvl partnering with these organisations, but it is also ensuring its own captains are catered as well. They have set up a comprehensive captain relief package which entails monetary compensation and monthly ration packs.
People who want to donate during these dire times can fill up this form.
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Abdullah Qureshi is back with another superb single, which is sure to become your favorite song of this season. The single titled ‘Tere Saath’ is Qureshi’s first collaboration with renowned music producer Eahab Akhtar. The song has been sung and penned by both the artists while Akhtar has composed and produced the music.
The song was recorded over two days after Qureshi got a call from Akhtar to give a listen to the new track that he had made. Things came together from that point on, and here we are with a beautiful composition that is fun, quirky, sad, and impactful at the same time.
The song comes as a breather of fresh air in the current times when everyone is confined to their houses because of the global pandemic. The song, written in English and Urdu, is a fusion of contemporary and pop music. It’s a happy-sad song, something that hasn’t been done before.
The song is about a lover asking his beloved the age-old question that people usually ask in love, “How could you do this to me?” The lover reminisces about the dreams he had for them, but they could never be fulfilled. He says there isn’t anything left to be said between the two of them and that things happen in life. According to him, the world is full of liars. That is why he wants to speak the truth because he isn’t like others. All of that is said through an upbeat melody that is sure to get you grooving.
The overall feel of the song is very western but retains its flavor and soul with the use of simple yet powerful lyrics in Urdu. The arrangement of the song is equally unique with the use of instruments such as guitar, drums, and techno beats that transform you into a musical world.
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