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International Award Winning Company Synergy brings to Pakistan Europe’s Finest Luxury Interiors and Lifestyle Brands



Marco Longoni from Poliform, Pietro Verde from Poltrana Frau, Executive Director Synergy Attique Ahmed,Alexandro Montanari from iGuzzini and Soren Kokholm from Bang & Olufsen

International award-winning Pakistani company Synergy, market leaders in luxury audiovisual, interiors and technology solutions, proudly bring to Pakistan Europe’s finest luxury interiors and lifestyle brands: Poliform, Poltrona Frau, iGuzzini and FLOS Home Collection. The brands were introduced at an exclusive experiential evening, Vita di Lusso, held at the Synergy Studio in Lahore on 13th December 2018.

Attique Ahmed and Kamran Sheikh

Mr. Marco Longoni from Poliform, Mr. Pietro Verde from Poltrana Frau, Mr. Alexandro Montanari from iGuzzini and Mr. Soren Kokholm from Bang & Olufsen had flown in to attend the event as brought together by Executive Director Synergy Mr. Attique Ahmed. The event was further attended by some of Lahore’s most distinguished and influential personalities including artist R M Naeem, bespoke interior designer Omer Nabi, fashion force HSY, leading architect Raza Ali Dada, luxury furniture and interior designer Mian Ahad, award winning artist Rashid Rana, entrepreneurs and business forces Alauddin Feerasta, Aamna Taseer, Naz Mansha, Hasan Mansha, Iqraa Mansha, Asfer Hasan, Sabene Saigol and Kamran Sheikh along with Honorary Consul to Austria in Pakistan, Mr Sarmad Amin to name a few. The event was managed by JS Events with PR by Lotus.

Attique Ahmed and Mian Ahad

Speaking about Synergy’s addition to their luxury home and interior portfolio, Mr. Attique Ahmed, Executive Director Synergy said, “With 19 years of experience we are proud to be market leaders in luxury audio-visual, interiors and technology solutions. At Synergy, we are united by our passion to create the most bespoke, luxury experiences for our patrons and our expansion into partnership with some of the finest European brands for our patrons in Pakistan is manifest of this vision.”

Omer Nabi

The Synergy Experience Studio in Lahore now introduces:

Poliform: Founded in 1970, from an evolution of a small artisan’s shop dating back to 1942, Poliform is the embodiment of innovation, craft and enduring design. Elements that have shaped some of the finest luxury residences designed by globally acclaimed architects and designers. It is a brand that is focused on “lives, passions and inspirations” by creating artisanal signature pieces.

Poltrona Frau: This century-old Italian brand has come to represent design, timeless elegance, and perfection in handcrafted vintage and modern furniture. Indeed, Poltrona Frau is sought-after in the global market due to its design ingenuity, which explores the secret relationship and harmony between people, places and things, while maintaining exceptional quality in its bespoke creations.

 iGuzzini: Bringing life to some of the world’s most acclaimed spaces, through advanced and innovative lighting, iGuzzini, founded in 1959 in Recanati, Italy, ranks amongst the leading architectural lighting companies in Europe dedicated to the study, design and production of intelligent lighting systems for interiors and exteriors.

FLOS Home Collection: FLOS is an iconic Italian brand that reinvented the idea of artificial lighting and transformed the world with the amazing idea of “Desire Lines” which brought about the most innovative lamp designs in the history of lighting. Founded in 1962, the brand is an ever-evolving blend of emotions, technology, poetry, aesthetics and values.

Indeed, Synergy has won multiple CEDIA awards over the years and is amongst a very few companies in the Middle East and Asia region to have been recognized on such a forum. Synergy continues to pioneer collaborations with the world’s leading brands to provide complete home and executive office solutions. The launch of Poliform, Poltrona Frau, iGuzzini and FLOS Home Collection adds to Synergy’s existing array of exclusive brands available at their studio including Bang & Olufsen, Bowers & Wilkins and Lutron to name a few.

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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