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In Conversation with Natalia Naveed



What sparked your interest in fashion designing considering you are a business graduate? 
I’ve always been passionate about fashion but during the decade that I was doing my bachelors, going into fashion meant that you were aspiring to be a darzi. Considering the constant A’s, my family had somehow visualized me working in a place like the IMF or World Bank. However I’ve since grown up enough to understand that a career in fashion can mean whatever I want it to mean and that if you’re eventually doing what you really love then everything else seems worth it.

How is motherhood treating you? Is it difficult to juggle your career and family life?
I never know how to answer this question. Mainly because I wonder if men who have recently become fathers are ever asked if its difficult for them to juggle their career and family life. I love being a mother and I’ve worked hard to reach this point in my career. I’m hoping to find a way to balance both aspects of my life so I can excel at motherhood and as a designer. In the meantime, I hope society evolves a little so that the onus isn’t just on women to ‘juggle’ career and family. Step up your game, men! =)

What’s the best thing about heading Beechtree’s Luxury Pret line?
This one’s easy. I get to do what I love every single day, set a direction for the line’s aesthetic and work with a fabulous team day in and day out. What could be better?

What part of your job do you love the most?
While designing is my first love, as part of my job at Beechtree I also work with a team to procure a complete range of accessories from China… picture being out with your best friends on a spending spree with an unlimited budget. Sometimes, I feel like a teenager, except that now people respect my style and taste. To hand pick accessories in another country and then have them be appreciated en masse in Pakistan… there’s no better feeling! 

Which fashion blogs do you follow religiously?
I follow all the mainstream ones to keep myself up to date but I particularly love opinionated blogs/bloggers like aamiriat, umairica, thestylejournal etc. Its especially so much fun when they highlight replicas in fashion, photography and so on.

Your husband is also a photographer. Do you often get to do shoots with him? If so, how’s it like working together? 
Maaz has been so wonderful about teaching me the ropes of photography. I go on shoots with him on weekends and after work. We love working together and I must say it has added another dimension to how I design because you see clothes differently when you’re also looking at them in terms of location, the person wearing them, personality, angles, etc. 

You were working at Generation before going to Beechtree. What made you want to switch and how has the transition been? 
Generation was such a wonderful learning experience for me. They trusted in my ability when I had nothing but a big mouth to show for it. I grew into fashion at Generation and the space and team there made that growth possible. But after more than five years there, I felt like it was time for a fresh start. There’s something so challenging and wonderful about starting at a new place, learning their aesthetic and trying to match your vision with theirs. It keeps you from falling into a rut and you’re constantly on your toes. Beechtree has been so welcoming, and I couldn’t ask to be working for a better brand in terms of their vision for the future. 

Which international designer is on your mood-board currently?
These days, I’m loving Pankaj and Nidhi. I can spend hours drooling over their designs.

Does inspiration from countries other than Pakistan influence your work?
Of course. I think my personal style is closely aligned to Western wear and I’m a fan of minimalism so I follow international fashion very closely. A lot of my inspiration for cuts and silhouettes comes from international designers. The challenge is incorporating them to fit our own more flamboyant aesthetic here in South Asia. Sometimes, the result from blending the fashion stylings of the two cultures can truly be transformative! That’s what I’m looking for when I design, a moment when all the little pieces from various inspirations come together. The aha! moment, if you will!

What’s the greatest piece of practical styling advice that you’ve been given in your life and who gave it to you? 
‘Comfortable can be fashionable.’ I think about this often. People don’t want to look like they’re wearing sweats, but can I make them feel that comfortable while also making sure they look great? Where there’s a will, there’s a way! Ladies, if you feel comfortable (emotionally, physically, spiritually whatever), you’ll guaranteed 100% look great. 

Anything interesting and exciting that we can expect from Beechtree in the near future?
We have new unstitched, casual pret and luxury pret collections coming in all the time. And keep an eye on our accessories section as well – a whole range of on-trend shoes, jewellery, scarves and bags. Also alot of people probably don’t know but we do really cool winter sweaters and jackets too! 

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Cinepax announces the launch of first ever STARZ PLAY Short Film Competition




[Lahore, 16th July 2019]:After the successful launch of STARZ PLAY by Cinepax, Pakistan’s favorite entertainment company STARZ PLAY by Cinepax,  has launched STARZ PLAY Short Film Competition (SSFC) with the final event taking place on the xx of July with the sole intent to bring the young and aspiring filmmakers into the limelight and give them the opportunity to produce STARZ PLAY Originals and accelerate their careers.

The impact of the competition has created a global reach and garnered intense local interest, attracting more than 3,000 submissions from all over the world and over 200 entries from within Pakistan making SSFC the biggest film competition of the country.

Arif BaigMohamad, the Chairman of STARZ PLAY by Cinepax said “SSFC has been our dream since the inception of the company and we have been working on the short-film concept for a long while now.  We couldn’t be more proud and excited to have conducted this competition in such a successful way that it has become the biggest short film competition in Pakistan. I would like to take this opportunity to commend the talented youth of Pakistan to have taken part in such big numbers and to have trusted STARZ PLAY by Cinepax.”

Shortlisted films will be screened at the final event and the winner will be decided by a jury of judges from the entertainment and film industry. The winner will get an exclusive contract to produce a STARZ PLAY by Cinepax original web series. All entries will be judged by a panel of film and media experts and will then be uploaded on the STARZ PLAY by Cinepax app and website.

About StarzPlay :

STARZ PLAY by Cinepax, is a subscription-based video on demand (SVOD) service that offers an impressive library of blockbuster Hollywood movies, award-winning box sets, documentaries, kids’ entertainment and Pakistani content.

The platform utilizes advanced technology to provide a premium viewing experience with full HD content sourced from some of the largest Hollywood and Bollywood studios, such as Warner Bros, MGM, STARZ/ Lionsgate, Red Chillies Entertainment, UTV Motion pictures. 

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In conversation with Hamza Tanveer



Setting the standards high with his impeccably charming looks

We had a short heart to heart conversation with this cutie Hamza Tanveer and we bet there is a lot you would love to read about him. Certainly, we are not afraid to say that he is already on the road of success to be the next sensation in town.

Tell us a little bit about yourself?
I’m Hamza Tanveer. I’m a Vocalist and I’m one of the veterans of Nescafe Basement.

How did you get into Nescafé Basement?
Through LIVE auditions. Nescafe Basement held LIVE auditions for their Season 2 in my University (UCP) back in 2013. I was selected by Xulfi (Zulfiqar Jabbar Khan) as a Lead Vocalist. That was one lucky day of my life.

Before Nescafé Basement, how did you find out that there was a singer inside you?
I actually realized that when I got selected in Nescafe Basement LIVE auditions. Before that, I was just an introvert and more of a bathroom singer LOL. Also, I never took part in any College/University events as I was too shy to do so.

How did you all get together to produce music? Where did it start?
All the artists were selected from all over Pakistan through LIVE auditions. After that, we were called by Xulfi Bhai for our initial orientation at Nescafe Basement. There, we had our first musical jam and on our first attempt, we knew that we all were at the right place. Thanks to Xulfi bhai for mentoring us all these years. He unearthed and discovered the talent in me and motivated me to get what I could ever dream of.

Was it like you always wanted to be a singer?
No! My parents always wanted me to become an engineer. So, my focus was on my studies initially till Nescafe Basement happened. But music was within me. I used to sing it with my only friend who had a guitar. Music was always something I loved doing in my spare time and the passion grew stronger by time.

Has it become your full-time profession?
No! I tried to convince myself and my family…but considering financial issues, and other social problems, I couldn’t cope up with that! Now I do a job and also do the music side by side! Although I do hope that there may come a time in Pakistan when artists like me would be able to opt music as their full-time job.

How is your experience working as a group?
It has taught me a lot! I had no musical education/background before NB. So, for me, it was a great learning experience working with such a talented lot. We’ve not just made good music altogether but we’ve made long-lasting friendships also. For now, it’s everything I could ever ask for.

Are you intending to move towards Coke Studio?
Definitely, if I am ever given a chance and anything I can contribute to music with what I acquire, I’m up for it!

Who is your favorite Pakistani Singer/ your inspiration?
Considering genres that I sing or like, I can take all the names of legendary artists of Pakistan. Everyone’s been my inspiration as I grew up watching/listening to them on TV and wanted to be like them. 🙂
If you still insist, I’d say Mekaal Hassan Band, Shafqat Amanat Ali and Sajjad Ali are my favorites. 🙂

Considering your good looks, would you like to get into modeling or acting?
Acting, NO! Modeling can be done!

Other than music, what do you like to do the most?
Eat, Sleep, Work, Repeat!

What’s your comfort blanket?
I enjoy spending time alone.

What is your relationship status?
Single for now!

If you could sing with one singer that is not alive, who would it be?
Nusrat Fateh Ali Khan

Tell us about your future projects?
I’m working on my two new songs. I would share updates as I get done with everything.

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Hareem Farooq breaks the stereotypical image of a dulhan in the newly released trailer of Heer Maan Ja and we can’t wait for the movie now!



By Hina Ghaffar

The megahit on-screen couple of Hareem Farooq and Ali Rehman Khan are back together in IRK Films & Arif Lakhani Films’ upcoming movie ‘Heer Maan Ja’, that’s all set to release worldwide this Eid-ul-Azha.
Knowing that the movie is a project from the super talented makers of Siyaah, Janaan and Parchi, we already couldn’t wait to the see what this movie will bring us. But after watching the electrifying trailer of the movie that has just been released, we are now completely on edge! Eid-ul-Azha can’t arrive sooner!

What a terrific visual! The trailer is a perfect glimpse of the epic roller-coaster ride Heer Maan Ja is expected to be! You can find romance, you can see action, and you can also find yourself smiling at the hilarious scenes from the movie! Also…how adorable does Hareem Farooq look in that stunning orange and pink lehenga? We honestly can’t take our eyes off of her!

Hareem seems to be breaking the image of all stereotypical brides with her peppy character in Heer Maan Ja. Heer is giving us the vibes of a runaway bride, however, that’s just a small part of the film. The first look of Heer Maan Ja divulges Hareem Farooq as the coolest bride ever. Has anyone noticed the silver sneakers she’s donning underneath?
Hareem’s character looks very different from Eman in Parchi! Heer seems like a very bubbly and lively character, standing next to a rather nervous-looking Kabir.

Heer Maan Ja is going to be a romantic comedy with a punch of laughter, emotions, thrill and action sequences. Featuring a stellar cast, exceptionally talented directors and a brilliant production team, Heer Maan Ja is going to fill our Bari Eid with a whole lot of entertainment.

‘A love story that has a past’ – and we wonder what past is that? The trailer makes us question quite a lot of things; why were they separated to begin with? Why does Heer look like a run-away bride? Why is Kabir asking her for forgiveness?

We can’t wait for the Bari Eid to find out now!

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