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In conversation with Emen Iftikhar

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JEWELL(ERY FOR)EVER – JEWELLEVER

Jewellever is the first of its kind jewellery and customised accessories company in Pakistan that converts children’s drawings, fingers prints and, a whole lot of other things into finely crafted gold, silver and metal jewellery. This project aims to show the children that their art is precious and unique by turning the children’s drawings into timeless memories, wearable art objects.”It’s like a single moment of someone’s childhood becomes timeless.”

Please tell us about your background, family and education.
I’m a 29 year old social sciences major, advertiser by profession. Mother to a 6 year old, living in Lahore.

Tell us about your responsibilities as the business owner?
Apart from representing the brand wherever I go or interact with, I try to personally answer most queries and take our clients through the process of decision making and deliberating on the article and design etc. Simultaneously I’m constantly in touch with the artisans on a daily basis, with each order there are strict quality checks in place.

You run your own company and a brand; generally, what do you think are the main challenges when a woman wants to set up and run a company?
I think with the rise of entrepreneurs in Pakistan in the past 5 years, it has become a more accepting and open market per se. However, even now there are people who don’t take a woman seriously when she talks money. They trust a woman’s aesthetic but not her business sense. But we are constantly evolving and I see the change

Being a boss, what do you think makes a great employee stand out?
The moment you place your trust in an employee and empower them to take decisions without undue pressure, there is a sense of ownership you transfer onto them. Nothing in my opinion comes close to the productivity level following that point.

What has been the most effective way of raising awareness of your business and getting new customers?
Social media marketing is primarily our means to communicate. But a positive review from any client has done wonders for us more than any other marketing technique or by the book method.

What is your vision for women in Pakistan when it comes to becoming their own bosses, or higher level administrators?
Women are excellent at multi tasking and any leadership position requires that along with the usual hardwork, attitude shebang. I see more and more of them coming into their own because it’s high time we realize that we can do this without the crutches.

To what do you attribute your success?
Finding the right people to work with as well as an intrinsic motivation to follow your heart against all odds

If you had one piece of advice to someone just starting out, what would it be?
One thing that had me going was “What if I fall? But my darling what if you fly?” . So take that leap, go after your dream with all you have and always believe the you can.

What best motivates you? How have your entrepreneurial motivations changed since you first started?
The thought of being responsible for something of your own and building a brand from the ground up, the thrill is unparalleled. Over the course of a month I have become far more responsible and perhaps a little empathetic to the plight of bosses that I have worked with.

What are your short cuts to successfully handle frustration and success?
Hahaha my friends and family calm me down. So frustrated, angry, upset calls for down time.
Success I think, the one formula is do not let it get to your head, its here today may be gone tomorrow. So stay focused but humble.

How do you maintain a perfect balance between your work and family life?
Hah Lord please don’t let my family read this, but I guess I’m still finding that elusive and mythical balance that only women in this society are asked to maintain. No man has ever been accused of being too ambitious.

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TEDxLahoreWomen Pulls Off Another Brilliantly Mind Striking Event!

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LAHORE, December 8, 2019: TEDxLahore celebrated its 10th year with yet another series of compelling talks at its TEDxLahoreWomen event held at the British Council Library.

Speakers included Dr. Aneela Darbar, the first US trained female neurosurgeon of Pakistan; Soufia Siddiqui, an education research and strategy advisor; Amna Zamir, an Additional Districts and Sessions Judge in Gilgit Baltistan; Maheen Rahman, an investment banker with an impressive portfolio; Maheen Gul, founder of the Lahore Autism Centre; Fareeda Batool, an independent artist who explores Pakistan’s political upheavals and tumultuous history; and Masuma Anwar, a pediatric doctor and musician. Lakeer ke Fakeer, a husband-wife duo of “singing poets”, also performed at the event.

These “Bold + Brilliant” women shared their profound insights and exciting stories about a remarkable number of issues, ranging from the education of boys in the public sector to the careful mapping of the brain before neurosurgery. The audience comprised over 350 individuals, including young entrepreneurs, educators, doctors, lawyers, and students. Audience members also received a chance to interact with speakers during networking breaks.

“TEDxLahoreWomen brought some powerful women together this year,” said Areej Mehdi, the event’s co-curator. “These women have advocated and opened doors for other women, and changed lives with their groundbreaking work and ideas. We’re excited to share their talks today.” said Irteza Ubaid, TEDx Ambassador – Pakistan. The event was presented in partnership with British Council, Nestle Everyday Lite, MINT PR, Uber, Daftarkhwan, FM 91 and Poet Restaurant.

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Entertainment

TEDxLahoreWomen Pulls Off Another Brilliantly Mind Striking Event!

Published

on

TEDxLahore celebrated its 10th year with yet another series of compelling talks at its TEDxLahoreWomen event held at the British Council Library.

Speakers included Dr. Aneela Darbar, the first US trained female neurosurgeon of Pakistan; Soufia Siddiqui, an education research and strategy advisor; Amna Zamir, an Additional Districts and Sessions Judge in Gilgit Baltistan; Maheen Rahman, an investment banker with an impressive portfolio; Maheen Gul, founder of the Lahore Autism Centre; Fareeda Batool, an independent artist who explores Pakistan’s political upheavals and tumultuous history; and Masuma Anwar, a pediatric doctor and musician. Lakeer ke Fakeer, a husband-wife duo of “singing poets”, also performed at the event.

 

These “Bold + Brilliant” women shared their profound insights and exciting stories about a remarkable number of issues, ranging from the education of boys in the public sector to the careful mapping of the brain before neurosurgery. The audience comprised over 350 individuals, including young entrepreneurs, educators, doctors, lawyers, and students. Audience members also received a chance to interact with speakers during networking breaks.

“TEDxLahoreWomen brought some powerful women together this year,” said Areej Mehdi, the event’s co-curator. “These women have advocated and opened doors for other women, and changed lives with their groundbreaking work and ideas. We’re excited to share their talks today.” said Irteza Ubaid, TEDx Ambassador – Pakistan.

The event was presented in partnership with British Council, Nestle Everyday Lite, MINT PR, Uber, Daftarkhwan, FM 91 and Poet Restaurant.

 

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These Four Women are Making some Finger-licking Delicious Desserts

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The trends are changing and we are moving back to our roots, that is, homemade desserts. There was a time when we would dine out to soothe our sweet tooth but now, we simply go to a food forum, type dessert and find the best in town. Although food is never associated with any gender who cooks the best, we found some incredible women bakers that have been in the dessert making for a while now and you have to agree with our choice while the bring something delicious every time they put their oven mitts on. 

Here are the 4 power-packed women that are bringing the best sweets to complement your sham ki chai and coffee.

Devine Appetite

This lady Anam Malik knows how to attract customers with her yummy chocolate bars, appetizing caramel crunch cake, moist chocolate fudge cake and many more. You name it and she will make them for you. It was a treat to try her divine desserts just like the name of her bakery. Not only this, she will treat you with customized chocolates wrapped in your pictures printed on it.

Jaweria Usman

Jaweria Usman’s lotus cheesecakes are pure heaven. We don’t remember any restaurant in Lahore that served as good stuff as she makes. Even after being pogged, you will still not feel enough. Made with love and rich in cheese, she has a solution to your bad mood. Ranging from dipped in chocolate to covered with raspberry buttercream; she has got you covered.

The Meetha Cravings Co.

Bushra knows her way quite well. Her chocolate and the cream-filled jar is a great way to brighten your day. Book her for any event and she will not disappoint you. We ordered her chocolate jar which had a moist cake topped with melted caramel. The texture and taste were totally on point. Do not forget to try her yummy chocolate chip cookies whenever you order her chocolate jar.

Moreish by HT

People meet by fate, we met by Besan ka halwa. We saw this girl making Besan halwa dipped in desi ghee and garnished with cashew nuts and instantly ordered a box. To our surprise, it was the same as our Nanis used to make. It had the same taste and love spewing from each bite. This one is especially for the desi buds. If you are too occupied at your house and want to fulfill your tummy with the conventional meetha i.e kheer, halwa, etc. Henna Tassawur is your go-to person

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