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In conversation with Emen Iftikhar

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JEWELL(ERY FOR)EVER – JEWELLEVER

Jewellever is the first of its kind jewellery and customised accessories company in Pakistan that converts children’s drawings, fingers prints and, a whole lot of other things into finely crafted gold, silver and metal jewellery. This project aims to show the children that their art is precious and unique by turning the children’s drawings into timeless memories, wearable art objects.”It’s like a single moment of someone’s childhood becomes timeless.”

Please tell us about your background, family and education.
I’m a 29 year old social sciences major, advertiser by profession. Mother to a 6 year old, living in Lahore.

Tell us about your responsibilities as the business owner?
Apart from representing the brand wherever I go or interact with, I try to personally answer most queries and take our clients through the process of decision making and deliberating on the article and design etc. Simultaneously I’m constantly in touch with the artisans on a daily basis, with each order there are strict quality checks in place.

You run your own company and a brand; generally, what do you think are the main challenges when a woman wants to set up and run a company?
I think with the rise of entrepreneurs in Pakistan in the past 5 years, it has become a more accepting and open market per se. However, even now there are people who don’t take a woman seriously when she talks money. They trust a woman’s aesthetic but not her business sense. But we are constantly evolving and I see the change

Being a boss, what do you think makes a great employee stand out?
The moment you place your trust in an employee and empower them to take decisions without undue pressure, there is a sense of ownership you transfer onto them. Nothing in my opinion comes close to the productivity level following that point.

What has been the most effective way of raising awareness of your business and getting new customers?
Social media marketing is primarily our means to communicate. But a positive review from any client has done wonders for us more than any other marketing technique or by the book method.

What is your vision for women in Pakistan when it comes to becoming their own bosses, or higher level administrators?
Women are excellent at multi tasking and any leadership position requires that along with the usual hardwork, attitude shebang. I see more and more of them coming into their own because it’s high time we realize that we can do this without the crutches.

To what do you attribute your success?
Finding the right people to work with as well as an intrinsic motivation to follow your heart against all odds

If you had one piece of advice to someone just starting out, what would it be?
One thing that had me going was “What if I fall? But my darling what if you fly?” . So take that leap, go after your dream with all you have and always believe the you can.

What best motivates you? How have your entrepreneurial motivations changed since you first started?
The thought of being responsible for something of your own and building a brand from the ground up, the thrill is unparalleled. Over the course of a month I have become far more responsible and perhaps a little empathetic to the plight of bosses that I have worked with.

What are your short cuts to successfully handle frustration and success?
Hahaha my friends and family calm me down. So frustrated, angry, upset calls for down time.
Success I think, the one formula is do not let it get to your head, its here today may be gone tomorrow. So stay focused but humble.

How do you maintain a perfect balance between your work and family life?
Hah Lord please don’t let my family read this, but I guess I’m still finding that elusive and mythical balance that only women in this society are asked to maintain. No man has ever been accused of being too ambitious.

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Ramsha Khan Brilliantly Tackles Hamna’s Situation as ‘Ishqiya’ Comes to a Standtill

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Ishqiya has finally come to a standstill after a long silence on the part of the main lead Hamna, played by Ramsha Khan. Let’s take a quick look back on the story so far.

Hamna’s (Ramsha Khan) marriage to Azeem (Gohar Rasheed) was her father’s choice, but she accepted this new relationship with all her heart. She had left her past behind and moved forward with Azeem, which provoked Hamza (Feroze Khan) to think that Hamna has betrayed him, so to take revenge for this betrayal, he got married to Hamna’s sister, Roomi (Hania Amir). Hamza had been taking advantage of his relationship with Roomi to emotionally blackmail Hamna into meeting him at hotels and calling her at random hours at night, making sure to disrupt her peace at all costs.

Hamna’s has not been an easy character to deal with, though Ramsha Khan’s powerful dialogue delivery and the way she uses her facial expressions to convey her state of mind clearly showed her powerful acting skills. As Hamna finally broke her silence and confessed to her husband Azeem regarding her relationship with Hamza, everyone is on their toes to see what will happen next.

Ramsha’s facial expressions are simply spot on. Whether it’s the scene when she is confessing the truth in front of her husband regarding her past or hears about her father’s death, we can clearly feel the pain she is going through.

She has been the center of everyone’s comments lately and is receiving a lot of appreciation for her role as Hamna. There is a fan base that loves Ramsha Khan’s chemistry with Feroze Khan, and then there is another fan base that is shipping the romantic scenes between Ramsha Khan and Gohar Rasheed. To have such an impact with one single character is not easy, but Ramsha Khan is winning here with her splendid performance.

The drama shows Hamna with a different vibe when she is with Hamza and a different vibe when she is with Azeem. Hamna’s relationship with Feroze khan was fun and innocent while her relationship with Azeem is more serious, trustworthy, and mature. Ramsha Khan deserves a huge appreciation for producing such a remarkable difference in a character through her performance caliber.

In the last few episodes, Hamna has emerged as a very strong person who knows what she wants from life and how she plans to attain it. This comeback in her character was long due and was executed with perfection. Ishqiya fans have since then gone crazy for Hamna as her character has become more influential now.

The emotional mix up between Hamza, Hamna, Roomi, and Azeem is on an explosive stage. One mistake can destroy four lives, and Hamna is trying her best to save them all. Let’s see what will happen next.

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Lock-down is temporary but Father’s day is permanent

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He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party


Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft


Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit


For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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“Beyond Wonder Women”- A Facebook Initiative to Promote Body Positivity

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Beyond Wonder Women is the brainchild of Minahil Kashif, a Law graduate from the University of London. She struggled with all the things that a normal Pakistani girl has to go through when it comes to the concept of a “perfect body”. Minahil used body-shaming as fuel and a reason to start Pakistan’s first fitness and motivational group that promotes the idea of women of all ages, race and ethnicity to come together and live a positive and healthy life.
The initiative “Beyond Wonder Women” aims to help our nation unlearn the concept of “perfect body” by promoting self-love, along with encouraging to be healthy and discouraging them to come down to society’s unnecessary expectations.
Beyond Wonder Women strives to provide women a safe space. Their Instagram promotes fitness and health while they work on the community’s mental health and well-being through their Facebook group in order to maintain privacy.
Amongst other wonder women is  Maryam Feroz (@25vectors) who has produced content that has helped them achieve many milestones in a short span of time which include crossing 1000+ members on their Facebook group and getting shoutouts from international trainers such as @chontelduncan and @stephaniesanzo.

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