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In conversation with Emen Iftikhar

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JEWELL(ERY FOR)EVER – JEWELLEVER

Jewellever is the first of its kind jewellery and customised accessories company in Pakistan that converts children’s drawings, fingers prints and, a whole lot of other things into finely crafted gold, silver and metal jewellery. This project aims to show the children that their art is precious and unique by turning the children’s drawings into timeless memories, wearable art objects.”It’s like a single moment of someone’s childhood becomes timeless.”

Please tell us about your background, family and education.
I’m a 29 year old social sciences major, advertiser by profession. Mother to a 6 year old, living in Lahore.

Tell us about your responsibilities as the business owner?
Apart from representing the brand wherever I go or interact with, I try to personally answer most queries and take our clients through the process of decision making and deliberating on the article and design etc. Simultaneously I’m constantly in touch with the artisans on a daily basis, with each order there are strict quality checks in place.

You run your own company and a brand; generally, what do you think are the main challenges when a woman wants to set up and run a company?
I think with the rise of entrepreneurs in Pakistan in the past 5 years, it has become a more accepting and open market per se. However, even now there are people who don’t take a woman seriously when she talks money. They trust a woman’s aesthetic but not her business sense. But we are constantly evolving and I see the change

Being a boss, what do you think makes a great employee stand out?
The moment you place your trust in an employee and empower them to take decisions without undue pressure, there is a sense of ownership you transfer onto them. Nothing in my opinion comes close to the productivity level following that point.

What has been the most effective way of raising awareness of your business and getting new customers?
Social media marketing is primarily our means to communicate. But a positive review from any client has done wonders for us more than any other marketing technique or by the book method.

What is your vision for women in Pakistan when it comes to becoming their own bosses, or higher level administrators?
Women are excellent at multi tasking and any leadership position requires that along with the usual hardwork, attitude shebang. I see more and more of them coming into their own because it’s high time we realize that we can do this without the crutches.

To what do you attribute your success?
Finding the right people to work with as well as an intrinsic motivation to follow your heart against all odds

If you had one piece of advice to someone just starting out, what would it be?
One thing that had me going was “What if I fall? But my darling what if you fly?” . So take that leap, go after your dream with all you have and always believe the you can.

What best motivates you? How have your entrepreneurial motivations changed since you first started?
The thought of being responsible for something of your own and building a brand from the ground up, the thrill is unparalleled. Over the course of a month I have become far more responsible and perhaps a little empathetic to the plight of bosses that I have worked with.

What are your short cuts to successfully handle frustration and success?
Hahaha my friends and family calm me down. So frustrated, angry, upset calls for down time.
Success I think, the one formula is do not let it get to your head, its here today may be gone tomorrow. So stay focused but humble.

How do you maintain a perfect balance between your work and family life?
Hah Lord please don’t let my family read this, but I guess I’m still finding that elusive and mythical balance that only women in this society are asked to maintain. No man has ever been accused of being too ambitious.

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In conversation with Hamza Tanveer

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Setting the standards high with his impeccably charming looks

We had a short heart to heart conversation with this cutie Hamza Tanveer and we bet there is a lot you would love to read about him. Certainly, we are not afraid to say that he is already on the road of success to be the next sensation in town.

Tell us a little bit about yourself?
I’m Hamza Tanveer. I’m a Vocalist and I’m one of the veterans of Nescafe Basement.

How did you get into Nescafé Basement?
Through LIVE auditions. Nescafe Basement held LIVE auditions for their Season 2 in my University (UCP) back in 2013. I was selected by Xulfi (Zulfiqar Jabbar Khan) as a Lead Vocalist. That was one lucky day of my life.

Before Nescafé Basement, how did you find out that there was a singer inside you?
I actually realized that when I got selected in Nescafe Basement LIVE auditions. Before that, I was just an introvert and more of a bathroom singer LOL. Also, I never took part in any College/University events as I was too shy to do so.

How did you all get together to produce music? Where did it start?
All the artists were selected from all over Pakistan through LIVE auditions. After that, we were called by Xulfi Bhai for our initial orientation at Nescafe Basement. There, we had our first musical jam and on our first attempt, we knew that we all were at the right place. Thanks to Xulfi bhai for mentoring us all these years. He unearthed and discovered the talent in me and motivated me to get what I could ever dream of.

Was it like you always wanted to be a singer?
No! My parents always wanted me to become an engineer. So, my focus was on my studies initially till Nescafe Basement happened. But music was within me. I used to sing it with my only friend who had a guitar. Music was always something I loved doing in my spare time and the passion grew stronger by time.

Has it become your full-time profession?
No! I tried to convince myself and my family…but considering financial issues, and other social problems, I couldn’t cope up with that! Now I do a job and also do the music side by side! Although I do hope that there may come a time in Pakistan when artists like me would be able to opt music as their full-time job.

How is your experience working as a group?
It has taught me a lot! I had no musical education/background before NB. So, for me, it was a great learning experience working with such a talented lot. We’ve not just made good music altogether but we’ve made long-lasting friendships also. For now, it’s everything I could ever ask for.

Are you intending to move towards Coke Studio?
Definitely, if I am ever given a chance and anything I can contribute to music with what I acquire, I’m up for it!

Who is your favorite Pakistani Singer/ your inspiration?
Considering genres that I sing or like, I can take all the names of legendary artists of Pakistan. Everyone’s been my inspiration as I grew up watching/listening to them on TV and wanted to be like them. 🙂
If you still insist, I’d say Mekaal Hassan Band, Shafqat Amanat Ali and Sajjad Ali are my favorites. 🙂

Considering your good looks, would you like to get into modeling or acting?
Acting, NO! Modeling can be done!

Other than music, what do you like to do the most?
Eat, Sleep, Work, Repeat!

What’s your comfort blanket?
I enjoy spending time alone.

What is your relationship status?
Single for now!

If you could sing with one singer that is not alive, who would it be?
Nusrat Fateh Ali Khan

Tell us about your future projects?
I’m working on my two new songs. I would share updates as I get done with everything.

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Hareem Farooq breaks the stereotypical image of a dulhan in the newly released trailer of Heer Maan Ja and we can’t wait for the movie now!

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By Hina Ghaffar

The megahit on-screen couple of Hareem Farooq and Ali Rehman Khan are back together in IRK Films & Arif Lakhani Films’ upcoming movie ‘Heer Maan Ja’, that’s all set to release worldwide this Eid-ul-Azha.
Knowing that the movie is a project from the super talented makers of Siyaah, Janaan and Parchi, we already couldn’t wait to the see what this movie will bring us. But after watching the electrifying trailer of the movie that has just been released, we are now completely on edge! Eid-ul-Azha can’t arrive sooner!

What a terrific visual! The trailer is a perfect glimpse of the epic roller-coaster ride Heer Maan Ja is expected to be! You can find romance, you can see action, and you can also find yourself smiling at the hilarious scenes from the movie! Also…how adorable does Hareem Farooq look in that stunning orange and pink lehenga? We honestly can’t take our eyes off of her!

Hareem seems to be breaking the image of all stereotypical brides with her peppy character in Heer Maan Ja. Heer is giving us the vibes of a runaway bride, however, that’s just a small part of the film. The first look of Heer Maan Ja divulges Hareem Farooq as the coolest bride ever. Has anyone noticed the silver sneakers she’s donning underneath?
Hareem’s character looks very different from Eman in Parchi! Heer seems like a very bubbly and lively character, standing next to a rather nervous-looking Kabir.

Heer Maan Ja is going to be a romantic comedy with a punch of laughter, emotions, thrill and action sequences. Featuring a stellar cast, exceptionally talented directors and a brilliant production team, Heer Maan Ja is going to fill our Bari Eid with a whole lot of entertainment.

‘A love story that has a past’ – and we wonder what past is that? The trailer makes us question quite a lot of things; why were they separated to begin with? Why does Heer look like a run-away bride? Why is Kabir asking her for forgiveness?

We can’t wait for the Bari Eid to find out now!

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First Hijab-wearing Character Appears in Marvel Cinematic Universe

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Actress Zoha Rahman is officially the first person to portray a hijab-wearing character in the Marvel Cinematic Universe (MCU) with her appearance in “Spider-Man: Far From Home.” Rahman plays a classmate and friend of Peter Parker (Spider-Man). Although she personally doesn’t wear a hijab, she nonetheless recognized the significance of her character in an interview with Teen Vogue: “I grew up without seeing someone like myself onscreen. And when I did start seeing representations in mainstream media, they were irresponsible and poor. I treated my role as a huge responsibility.”

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