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In conversation with Emen Iftikhar

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JEWELL(ERY FOR)EVER – JEWELLEVER

Jewellever is the first of its kind jewellery and customised accessories company in Pakistan that converts children’s drawings, fingers prints and, a whole lot of other things into finely crafted gold, silver and metal jewellery. This project aims to show the children that their art is precious and unique by turning the children’s drawings into timeless memories, wearable art objects.”It’s like a single moment of someone’s childhood becomes timeless.”

Please tell us about your background, family and education.
I’m a 29 year old social sciences major, advertiser by profession. Mother to a 6 year old, living in Lahore.

Tell us about your responsibilities as the business owner?
Apart from representing the brand wherever I go or interact with, I try to personally answer most queries and take our clients through the process of decision making and deliberating on the article and design etc. Simultaneously I’m constantly in touch with the artisans on a daily basis, with each order there are strict quality checks in place.

You run your own company and a brand; generally, what do you think are the main challenges when a woman wants to set up and run a company?
I think with the rise of entrepreneurs in Pakistan in the past 5 years, it has become a more accepting and open market per se. However, even now there are people who don’t take a woman seriously when she talks money. They trust a woman’s aesthetic but not her business sense. But we are constantly evolving and I see the change

Being a boss, what do you think makes a great employee stand out?
The moment you place your trust in an employee and empower them to take decisions without undue pressure, there is a sense of ownership you transfer onto them. Nothing in my opinion comes close to the productivity level following that point.

What has been the most effective way of raising awareness of your business and getting new customers?
Social media marketing is primarily our means to communicate. But a positive review from any client has done wonders for us more than any other marketing technique or by the book method.

What is your vision for women in Pakistan when it comes to becoming their own bosses, or higher level administrators?
Women are excellent at multi tasking and any leadership position requires that along with the usual hardwork, attitude shebang. I see more and more of them coming into their own because it’s high time we realize that we can do this without the crutches.

To what do you attribute your success?
Finding the right people to work with as well as an intrinsic motivation to follow your heart against all odds

If you had one piece of advice to someone just starting out, what would it be?
One thing that had me going was “What if I fall? But my darling what if you fly?” . So take that leap, go after your dream with all you have and always believe the you can.

What best motivates you? How have your entrepreneurial motivations changed since you first started?
The thought of being responsible for something of your own and building a brand from the ground up, the thrill is unparalleled. Over the course of a month I have become far more responsible and perhaps a little empathetic to the plight of bosses that I have worked with.

What are your short cuts to successfully handle frustration and success?
Hahaha my friends and family calm me down. So frustrated, angry, upset calls for down time.
Success I think, the one formula is do not let it get to your head, its here today may be gone tomorrow. So stay focused but humble.

How do you maintain a perfect balance between your work and family life?
Hah Lord please don’t let my family read this, but I guess I’m still finding that elusive and mythical balance that only women in this society are asked to maintain. No man has ever been accused of being too ambitious.

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Delay in diagnosis can result in long term disability

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An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.

 

The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day

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This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.

 

 

Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.

 

After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq

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Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:

 

  1. Get rid of the useless and negative clutter in your life

 

Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!

 

  1. Don’t wait, just take the first step

 

The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.

 

  1. Failure is the opportunity to start over again, more wisely

 

The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”

 

  1. Respect the competition

 

Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.

 

  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.

 

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