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In Conversation with – CEO Latitude – Omar Jamil

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What made you join this industry?
I had been working as a journalist for several years before entering into PR. As a journalist, I had several occasions to work with PR practitioners. I found that the skill sets were quite similar; and that PR allowed for more control over the narrative. I also felt that the field played to my strengths and skills more than journalism.

What’s the one thing you love the most about your job?
Working on interesting and compelling campaigns. We recently did an awareness and advocacy campaign around malnutrition, which I found extremely rewarding. Other than that, I love when one is forced to think outside the box and when we have to come up with innovative and imaginative ideas.

How did you enter the world of PR? Was it always the plan?
It was certainly not the plan. As I mentioned earlier, I was working as a journalist and it was after meeting with and interacting with PR practitioners through the course of my journalism that I felt I would be well suited to career in PR.

In a nutshell, what comes under Public Relations?
I would say any time you are looking to get your client’s message across to their audiences through earned media or non-paid opportunities.

Where do you see latitude in the future?
I would like to see Latitude continue to grow and prosper and build a reputation as one of Pakistan’s leading PR agencies, InshAllah!

What advice would you give to young people entering the world of PR?
For starters, read! Young people nowadays don’t read near enough – and the only way to become ace writers and communicators is by reading prolifically! So, read! Other than that, persevere and don’t give up!

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Entertainment

In conversation with Sadaf M Khan

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We spoke to the super talented Sadaf M Khan of Boulevard One about her amazing events, client stories and the key to hosting the perfect event:

When and why did you decide to start Boulevard One?

Boulevard One startrd in 2012 and introduced the latest fashion trends from South Asia to an international platform like dubai.

What is Boulevard One’s mantra?

To conceptualize and execute a fabulous shopping experience under one roof

What makes Boulevard One standout amongst others?

Our selection of designers and our personalized presence at our events to assist all shoppers and exhibitors. 

Describe yourself in three words.

SMK. Helpful, honest and caring. At least I like to think so.

How do you deal with competition?

Keep our focus on maintaining highest standards of our brand Boulevard One instead of fearing competition.

Any horror client stories?

There all kinds of people we deal with, phew! It takes a lot to handle so many attitudes!
 It truly is shocking to see how some clients can be!! haha

Something different you are planning to do this year? 

Yes we have many projects in hand…stay tuned! 

When hosting events or setting up for an event, what’s the key to a perfect event? 

Concept, coordination and cooperation.

One film role you think you could have played better or you think you can relate to.

Autumn in New York

What are the Hashtags that describe you.? 

#SmarterThanMost

Which is your Favourite Website? 

Boulevard one

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Entertainment

WATCH: The most anticipated games of 2019

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THE LAST OF US II – The second installment of the critically acclaimed game will be released in summers of 2019.

The second part sees Ellie and Joel continue their journey. Be prepared for the emotional roller-coaster!

METRO EXODUS:

The third installment of the post-apocalyptic Metro series sees the central character Artyom back in action.

Release date: February, 2019.

Be sure to watch the trailer to get a sense of graphics and re-live the adrenaline rush if you are familiar with the series. Plug in your headphones for the full experience.

“To live without hope is to cease to live”

TOM CLANCY’S THE DIVISION II:  The online action role-playing game will be released in March, 2019.

CONTROL: The supernatural action-adventure third-person game will be released in 2019 as well.

WOLFENSTEIN YOUNG BLOOD: The follow-up to Wolfenstein II is set in an alternate history where the Nazis win the second world war.

FAR CRY: NEW DAWN

Release date: February 2019

GEARS OF WAR 5:

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Bollywood

Kareena Kapoor Khan denies ‘eyeing political future’

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Kareena Kapoor Khan recently dismissed rumours that she is eyeing a future in politics after it was speculated that Congress leaders are trying to woo her to contest in Lok Sabha polls.

Kareena was quoted in Hindustan Times saying, “There is no truth to these reports. I have not been approached for this whatsoever. My focus is and only will be movies.”

Earlier, Indian media house NDTV had reported that Bhopal Congress Corporator Yogendra Singh Chauhan wrote a letter to party president Rahul Gandhi claiming that the Veere Di Wedding star could be the perfect candidate.

“If Kareena Kapoor fights from Bhopal, we can hope to snatch the seat long held by the BJP,” the report quoted Chauhan as saying.

On the movie front, Kareena’s upcoming film, Good News will be released on September 6. The movie is directed by Raj Mehta and produced by Karan Johar. Kareena will also reportedly play Shah Jehan’s daughter Jahanara Begum in Karan’s period epic, Takht.

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