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In Conversation with – CEO Latitude – Omar Jamil



What made you join this industry?
I had been working as a journalist for several years before entering into PR. As a journalist, I had several occasions to work with PR practitioners. I found that the skill sets were quite similar; and that PR allowed for more control over the narrative. I also felt that the field played to my strengths and skills more than journalism.

What’s the one thing you love the most about your job?
Working on interesting and compelling campaigns. We recently did an awareness and advocacy campaign around malnutrition, which I found extremely rewarding. Other than that, I love when one is forced to think outside the box and when we have to come up with innovative and imaginative ideas.

How did you enter the world of PR? Was it always the plan?
It was certainly not the plan. As I mentioned earlier, I was working as a journalist and it was after meeting with and interacting with PR practitioners through the course of my journalism that I felt I would be well suited to career in PR.

In a nutshell, what comes under Public Relations?
I would say any time you are looking to get your client’s message across to their audiences through earned media or non-paid opportunities.

Where do you see latitude in the future?
I would like to see Latitude continue to grow and prosper and build a reputation as one of Pakistan’s leading PR agencies, InshAllah!

What advice would you give to young people entering the world of PR?
For starters, read! Young people nowadays don’t read near enough – and the only way to become ace writers and communicators is by reading prolifically! So, read! Other than that, persevere and don’t give up!

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The Alchemist



Paul Coehlo needs no introduction, the author has made a name for himself by writing novels that possess and deliver a profound sense of deeper meaning which exists within this world. His books contain layers upon layers, and can be interpreted by many of us in a very subjective manner and applied to the lives that we ourselves live. Although all of his novels can be considered literary masterpieces in their own right, there is one book that stands out; The Alchemist.

The Alchemist follows a young Andalusian shepherd in his journey to the pyramids of Egypt , after having a recurring dream of finding a treasure there.”

The best thing about this book is that every time you read it, something different is inferred upon you, its as if the content has a life of its own and breathes upon you different perspectives along with grant one newer insights in regards to many things. The Alchemist is a story about self discovery, it is a book about following one’s dreams and the hands of fate themselves. What is meant to be, shall happen; this is often a conundrum we’re faced with, one often meets his destiny on the road he takes to avoid it, various themes like these are presented in the book, depending on how you interpret it. The Alchemist presents to its reader a theme that they can take control of their lives, a dream is something to live for no matter how foolish it seems. Having said that, this is a novel everyone should read once in their lives, no matter what situation they’re in, The Alchemist hits hard, it takes one on a magical journey and leaves them feeling content and enlightened.

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SRK to play Mufasa in Disney’s dubbed Lion King remake



Indian actor Shahrukh Khan is known as the “King of Bollywood”, but soon the superstar will be playing the king of the jungle, as he has landed the role of a lifetime. He will lend his voice for Disney’s #TheLionKing remake, dubbed in Hindi.

Khan will be playing the role of Mufasa in the film, leaving us with the question: Who will be playing the role of Simba?

Social media users were pleased to know that the iconic father-son duo, would be played by an “equally iconic” real-life father and son duo. Aryan Khan, Shah Rukh Khan’s eldest son, will be filling in Simba’s shoes, or should we say, paws!

The 53-year-old actor shared posters of the movie on Twitter (@iamsrk) and Facebook with a sweet message: “Glad to be a part of this journey… a timeless film. Voicing it in Hindi with my own Simba. The last time we did a film was around 15 years ago and it was ‘Incredible’ and this time around it’s even more fun. Hope everyone enjoys it July 19 onwards. #TheLionKing.”

Aryan Khan has not made his Bollywood debut yet, he has previously voiced the character Dash, in the Hindi version of Disney’s The Incredibles with his father.

On Twitter, Khan’s post was retweeted nearly 4,000 times and had 20,000 likes in just four hours.

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MTV Movie and TV Awards 2019 – The winners



The MTV Movie & TV Awards celebrated the best on-screen work of the past year this past Monday night. Netflix had a whopping 14 nominations for its TV shows and films, including the award winning “To All the Boys I’ve Loved Before,” – Noah Centineo & Lana Condor for “Best Kiss”

“It was a who’s who of Hollywood celebrities – stars like Daniel Levy, Dave Bautista, David Spade, Elisabeth Moss, Jameela Jamil, Kumail Nanjiani, Melissa McCarthy, and Tiffany Haddish were all there.

“Shazam” star Zachary Levi hosted the show. “The Rock” was awarded the Generation Award, and Jada Pinkett Smith was honored with the Trailblazer Award.

  1. Best Movie – “Avengers: Endgame”

2. Best TV Show – “Game of Thrones”

3. Best performance in a movie – Lady Gaga (Ally) – “A Star is Born”

4. Best performance in a show – Elisabeth Moss (June Osborne/Offred) – “The Handmaid’s Tale”

5. Best Hero – Robert Downey Jr. (Tony Stark/Iron Man) – “Avengers: Endgame”

6. Best Villain – Josh Brolin (Thanos) – “Avengers: Endgame”

7. Best Kiss – Noah Centineo & Lana Condor (Peter Kavinsky & Lara Jean) – “To All the Boys I’ve Loved Before”

8. Reality Royalty – “Love & Hip Hop: Atlanta”

9. Best Performance – Noah Centineo (Peter Kavinsky) – “To All the Boys I’ve Loved Before”

10. Best Fight – “Captain Marvel” – Captain Marvel vs. Minn-Erva

11. Best real life Hero – Ruth Bader Ginsburg – “RBG” 

12. Most frightened performance – Sandra Bullock (Malorie) – “Bird Box”

13. Best Documentary – “Surviving R. Kelly” 

14. Best Host – Nick Cannon – “Wild ‘n Out”

15. Best Meme-able moment – “The Bachelor” – Colton Underwood jumps the fence 

16. Best Musical – A Star is Born – “Shallow”

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