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Hoga Saaf Pakistan: A Great Initiative towards a Cleaner Society

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Cleanliness is one of the key requisites of our daily routines. Without having a clean, hygienic environment around you, you are more prone to infections and diseases, environmental degradation and a general social boycott.

Hoga Saaf Pakistan (HSP) is a social initiative by Reckitt Benckiser, in an attempt to achieve a cleaner and greener Pakistan. Its key message of ‘Safai Nisf Emaan hai’ takes us back to the basics as Hoga Saaf Pakistan aims to improve health and hygiene all across Pakistan and aid the government’s campaign of Clean Green Pakistan through a focus on three main strands:

Safe Sanitation

Sanitation is one of the major steps toward a clean surrounding. Safe sanitation ensures a good and healthy environment for humans and atmosphere alike. The most common place where this measure becomes vulnerable is the bathroom, and it is most frequently used as well. Products like Harpic are available widely in stores to ensure you get the level of hygiene your surroundings require.

Personal Hygiene

HSP aims to promote awareness among the masses about personal hygiene. It is compulsory to follow certain habits as shown in the picture for better health and clean mind & body. Not just this, it is also necessary to ensure proper hygiene practices using good quality products, like Dettol that provides an anti-bacterial solution for the purpose of perfect cleanliness.

Solid Waste Management

There are many cities and villages in Pakistan that lack the basic solid waste management system. This is due to utter negligence from the authorities’ side. HSP understands this and has tried its best to educate people on the risks attached to a lack of proper waste disposal, and what steps they as individuals can take on their own to cater to this problem. It is a need of the hour to help the masses be aware of what kind of health hazards they face if their waste management is not at optimal level.

Hoga Saaf Pakistan’s target is to take charge of hygiene and sanitation practices within the citizens of Pakistan in three areas:

Yourself

The most important aspect of cleaning oneself begins with ‘Handwashing’. Many diseases spread if hands are not washed with soap and clean running water.

Dettol provides a thorough and well-explained five steps procedure of hand washing:

  • Wet hands with clean warm running water
  • Apply a small amount of soap or 2 pumps of Dettol hand wash
  • Rub your palms together (away from the water)
  • Rub your fingers and thumbs and bits in between.
  • Rub your nails on your palms.
  • Rub the back of each hand.
  • Rinse with clean running water.

Your House

Germs are everywhere! From the floor to the tiny nooks and crannies of your house, these germs are not health-friendly and cause serious problems if not tackled. HSP initiative is all about creating awareness and providing means to ensure a clean environment for future generations, starting from one’s own household.

Your Neighborhood

We may see many people taking care of their houses, but these same people wouldn’t think twice before throwing rubbish outside their homes. Such practices are not just unethical but dangerous for a safe atmosphere. Hoga Saaf Pakistan has been trying its best to educate people on the etiquettes of non-littering and living acceptably in a social society without causing harm or discomfort to others or to the environment.  

This initiative if taken seriously by our Pakistani citizens, has the potential to bring forth a huge change in our surroundings. On an individual level and as a team, we need to make an effort on our own first to bring about a revolution when it comes to cleanliness. It wouldn’t hurt to add a few lessons on this in school curriculums and start them young on this agenda.

Contribute your part in the drive and let us know your views about the initiative in the comments’ section. We look forward to your opinions.

Written by: Shahrukh Gulnaz

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Entertainment

ART Alert!

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Escape Through Art II curated by Mahaa Malik. Featuring the brilliant artists from all over Pakistan!

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Weekly roundup

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Here’s all the latest scoop you need on what’s been happening around town and across the globe. (June 8th – June 16th)

1 – It’s more than just a game – Fans around the world are tensely hoping the weather stays clear during the most anticipated World Cup 2019 clash between Pakistan and India 

2 – The newlyweds, Iman Ali and hubby Babar Bhatti are on their honeymoon in Istanbul 

3 – Photos of KP Minister of Information Shaukat Ali Yousafzai and his fellow officials sporting cat ears and whiskers went viral on Friday night after the social media team running the live broadcast on the official PTI KP Facebook page forgot to disable the cat filter

4 – Instagram accounts turn blue as people all around the world Standing in solidarity with the people of Sudan who are being forced to endure countless horrific atrocities

5 – North west turns 6!

6 – On Saturday, Notre Dame Cathedral held its first mass since the devastating fire that tore through the building two months ago on April 15.

7 – It has been seven years since the Ghazal King Mehdi Hassan passed away but his absence failed to fade away and his ghazals rule over many hearts even today

8 – Mawra Hocane met Rishi Kapoor in New York 

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Entertainment

GAME OF LAWNS Summer is Here

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On a cold February night while mindlessly scrolling through my Instagram feed, I came across a lawn advertisement. The next insta post showed socialites wearing sleeveless lawn suits at a launch event. Now I see these same women smiling into the camera almost every hour featured in different elitist magazines and posts. I could have sworn they were wearing jackets and carrying designer bags just yesterday at a polo match.

For those of you not familiar with lawn it’s a fabric to be worn in summers. It’s the finest form of cotton weave which has a soft almost luxurious feel to it. Its comfortable, airy and breathable to give women (never heard of men wearing it) much needed respite from the sweltering heat.

Some of the top brands which are magically sold out at Cinderalla time on their prebooking dates are Elan, Sana Safinaz, Faraz Manan and Sobia Nazir.

 “Please take care of yourselves, don’t put yourselves or others in harm’s way, be happy and stay safe.” Khadija Shah, designer of Elan addressed her customers on Instagram, preparing them for the battle ahead.

Lines are formed outside flagship stores the day of the pre-booking only to be broken as soon as doors open. Social media gets flooded with videos of violent women destroying anything and everything that comes in their way. Salesmen scarred both emotionally and physically.

 “A furious customer smashed a salesman’s head,” said Tahir who works as a driver and was an eyewitness to the incident.

 The disgruntled man had queued up for Elan 3A since 6am. When he finally reached the salesman, he was told they had run out of stock.

Now why do a certain class of people, mostly educated, behave like this is beyond human comprehension. Pushing and shoving are considered milder forms of aggression when it comes to buying their chosen design.

There is method to this madness. First the social media campaigns start. Then you see pictures and videos of unbelievably tall and beautiful women with fair skin and European features wearing long shirts, flared trousers and flowing silk dupattas (long scarves worn traditionally in Pakistan). Some are basking in the sun on a cruise in Italy with their fluttering dupattas following them everywhere. Others lying on a sofa in a French palace and some staring blankly while walking in a forest. The designs and campaigns of different designer brands each year have started looking eerily like each other.

Then the catalogues come out. Hype is created and countdown to online pre-booking starts. Women look through endless pictures while holding their breath and write the codes to their favorite designs for pre-booking. Its status symbol and the race to wear it first rather than the love for lawn that drives sales. There is frenzy around this time. Girls try to ask their friends which one they will buy while casually mentioning they will not buy any designer lawn this season as not to disclose the codes of the suits they are trying to get.

I vowed not to get into the designer lawn trap but unfortunately succumbed to buying just one suit. When I went to collect it, I was approached by a middle-aged woman who took me to the side and started whispering that she had the ‘out of stock’ lawn joras. She handed out her number on a piece of paper and disappeared as swiftly as she had appeared.

Out of curiosity and partly because the design my mother liked was also the first to run out, I called that number to ask about availability. To my horror, the woman quoted almost double the price for the same suit! Talk about creating a business opportunity out of women’s desperation to wear their favorite design before their friends do.

Now I know, designer lawns are nowhere in the affordable range. Most are around Rs 7,000 for a three-piece suit which include unstitched fabric for a shirt and trouser, a dupatta and some random patches (with little to no information given where each patch belongs). But paying double of that seemed unreasonable and wrong.

If you thought the ordeal ends here, wait till you take this lawn suit for stitching. The otherwise friendly tailors during winter months start showing attitude during this season. The prized packet comes with a paper indicating contents in English (I wonder why not in Urdu) and a picture of a model wearing it. When you open it, random cloth pieces much like a jigsaw puzzle keep coming out. Surprisingly this baffles the customers, but the tailors exactly know what fits where. For their services, they charge exorbitantly. Appliques, patches, hem, trimmings, home delivery, stitching early are some of the add-ons included in the final stitching bill which is not meant for the light-hearted. Stitching costs can go up to Rs 3000 or more for a suit.

The Pakistani rupee hit an all-time low of around 146 against the dollar and further devaluation is expected. People are complaining about inflation and rising food prices but there is silence on the topic of exorbitant designer lawn prices. How can so many people afford something so expensive?

More and more textile mills are collaborating with designers to come up with their lawn collection each year. This year low-priced alternatives by coveted designer brands like Muzlin by Sana Safinaz and Zaha by Elan were seen in the market but not met with that much enthusiasm by the seasoned lawn buyers. The whole concept of designer lawn works on looking expensive and showing off otherwise the veterans of lawn like Al Karam, Gul Ahmed and Nishat Linen still have the softest and purest form of the fabric.

Lawn mania doesn’t end here. Now that Eid is around the corner, all the brands are coming out with their formal collection. Did I mention Volume II and III will follow?

The saga never ends…   Maha Shah is a freelance writer, journalist and HR professional who has worked for Google and Bloomberg and has lived in Jordan, Singapore, Hong Kong, Qatar and now Pakistan

By Maha Shah

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