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For the Love of Food and Music! Coke Fest heads to Karachi for the Love of Food & Music

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Following the successful launch of Coca-Cola Food Festival, the nation’s biggest food and music festival is schedule to headline Karachi from 14th – 16th December. The second season of Coke Fest 2018-19 aims to bring back the fusion with some exciting elements and cultural inspirations ranging from traditional cuisines, eateries containing the modern inspired music with a touch of old-style to be carried forward in this auspicious event of colors and revels. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether.

A multicultural rambling list of artists and folklore ruling in the Coke Fest will kick off in Karachi in the aforementioned dates. The Coca-Cola Food and Music Festival 2018-19 will be carried on till February, continuing from Karachi in December moving on to the Capital of Pakistan, Multan, back with a bang in Karachi and Finale at Lahore

Speaking at the Event, Rizwan U. Khan, General Manager Coca-Cola Pakistan & Afghanistan Region, stated “Coca-Cola has always been a staunch supporter of people’s love for food and music. With this edition of Coke Food and Music Festival we are expanding this one of its kind platform to five cities across the nation. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

#CokeFest Karachi promises to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. The #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavours.

Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz along with Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, and FM91 & Catalyst PR as the public relations partner (for Karachi) besides Foodada as the digital partner.

The fascinating part to the event, where the audience meets the food and together they are relished by the music. The Coke Fest is bound to give you an unforgettable experience with an incredible selection of musicians from Coke Studio comprising of megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farha Saeed, Waqar Ehsin, Faraz Butt, Sahara UK and other incredible international artists.

So put on your shoes, round up the family and explore over 70 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al food stalls at this nonstop ‘Party in the Park’.

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In Conversation with Dr. Shahzad of Dental Aesthetics

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Doctor Shahzad of Dental Aesthetics is one of the best dentists in Lahore who aims to provide his patients’ solutions with minimum invasive dentistry for the best possible results. Doctor Shahzad Mirza did his master’s in Aesthetic Dentistry from Kings College London and his father who was also a dentist was the dean of Fatima Memorial Hospital, founded this business. Working in the field for more than four decades has made their dental clinic equipped with world-class trained specialists, leading-edge technology, and wonderful support staff, who are committed to providing the best professional services.

We visited his clinic in DHA Y block and to our surprise, they not only provide the latest dental treatments but also facial aesthetic and cosmetic services. So, don’t be fooled by “dental” as they provide a plethora of services and those too are vast and outclass.

 

How did you get into this field?

My father has been my inspiration, he is the most influential person in me being a dentist. He has been my teacher, mentor, and guide, not just for me but also for a lot of dentists in Pakistan and abroad. Ever since I started practicing, I enjoy helping my patients smile and eat with ease.

 

How do you provide instructions to patients on dental hygiene?

Instructions to patients are given mostly by demonstrating tooth brushing techniques and showing them how to floss in order to maintain good oral hygiene. We always make sure we are in good communication with the patient for the betterment of their oral health. We also advise them tips and habits they should adopt to improve the oral hygiene

Where did you get your certifications from?

I have my bachelor’s degree from de’Montmorency College of dentistry and post-grad from Kings College London in Advanced Aesthetic dentistry.

What treatments do you offer?

We are a team of specialist providing all dental treatments we offer dental implants for missing teeth, smile makeover to improve smiles, braces to improve crooked or crowded teeth, root canal treatment to save a tooth, scaling to clean the plaque, teeth whitening for a brighter smile, wisdom tooth extraction as well as gum disease treatment.

What are the biggest opportunities and challenges for practice right now?

The biggest challenge is to stay on top of your game. Keeping up to date with dental equipment and technology is the core of success for today’s dental practices. Patients today are highly informed. They demand quality services. So, it is important to have specialized equipment and technology more now than ever before.

As people are becoming aware of oral health and its importance. We are seeing more people attending dentists and more importantly, dentistry is now been recognized as a cosmetic and aesthetic treatment.

What do you do for fun?

Dentists are happy fun-loving people too. I enjoy traveling around the world for sightseeing and attending conferences. I also play cricket and golf. I enjoy spending quality time with my family and friends.

Being a doctor treating patients, how have you been able to fairly balance work and friends/family?

Work-life balance is difficult in any profession but I am lucky to have a team of professionals who are working with me on the practice. I can have flexible hours too but my team helps me in finding time for my family and friends.

Balancing work and daily family life is an ongoing challenge but passion for work especially creating smiles for my patients makes it fun and helps in fulfilling my goals. Thinking innovatively and a focused vision has helped my dental practice to be successful.

How toothpaste tubes are being portrayed as magic wands? Can toothpastes really cure bleeding gums, sensitivity, and toothache?

I believe toothpaste is being portrayed as a magic wand that can fix dental issues, but the reality is that it’s not true. All the dental issues and treatment options are to be diagnosed and advised respectively by the dentist and the specialist.

If the problem is not looked at by the dentist and magic wands are used to get any relief, it would make the issues worse. Instead of trying home remedies, I would always advise getting help from a professional.

Dentistry is not expensive neglect is.

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The New Normal Sets The New Backdrop For E-Commerce

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The Covid 19 pandemic that started in the beginning of this year has changed and introduced many ideas worldwide. Many new terminologies with their technical meaning are also becoming the components of our lives. The new normal has brought a lot that is going to change the course of our economic system. More relying on digital space this new phase of economy called e commerce never bloomed like it did in last six months.

Pakistan has also emerged as a country which is finding new ways for its shopping and discount lover citizens to get connected to their favourite brands. Loot Sale, a Pakistan based eCommerce startup  is a fashion marketplace listing original branded products aiming to bridge the gap between the consumers’ want of constant discounts and retailers’ need for fast inventory turn-over. Loot Sale has secured seed capital from Light Speed Ventures, a multi-strategy fund focused on the early-stage tech ventures. 

The brands’ motto, “Pay Less, Shop More,” is conveyed to the 220 million audience of the 5th largest nation of the world: everything on www.loot.sale is at a discount, All Day, Every Day.

“Loot Sale goal is to build as a customer centric brand, providing original products, offering price-match guarantee and no-questions asked return policy. The website (www.loot.sale) has launched with an inventory of over 400,000 units, and stock value of almost one billion rupees, said Malik Asad, the CEO Loot Sale.”

A brand awareness campaign across all mediums has already kicked off nationwide, he added.

With the official launch on 10.10.2020, Loot Sale has already partnered with over 75 fashion brands including BTW, Cross Stitch, Hop Scotch, Hush Puppies, LimeLight, Maria.B, Nishat, Orient, Stylo, The Linen Co, Zareen by Sapphire, just to name a few. The team forecasted to list over 20 lac products showcasing 150 brands by the end of December 2020.

The social platforms of the brands are:

www.instagram.com/loot.sale

www.facebook.com/lootsaleofficial

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Bayaan Releases ‘Teri Tasveer’ Music Video

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Following the release of their debut album “Suno”, Bayaan is ecstatic to release the music video of ‘Teri Tasveer’, a melancholic ballad from the album. ‘Teri Tasveer’ is the first song from Bayaan that has crossed the one million views mark on YouTube and has garnered the band global visibility to thousands of new listeners.

Bayaan teamed up with Director Hamza Bin Tahir and Cinematographer Awais Gohar for the third time to produce this music video. The band has luckily found individuals who understand their music and present concepts that keep everyone interested throughout. Like the band said, “we are lucky to have found this dream team combo.” Their previous work with Bayaan includes music videos for ‘Khel Tamasha’ and ‘Hum Nadaan’, two songs from their previous collection called ‘4 Saal’. The Art Direction and Production Design is done by Hashim Ali who did a brilliant job in pulling off the Victorian-era looks for the video.

 

Given the song’s wide acclaim, it is their most anticipated music video to date after Covid-19 put a hold on all music related activities, just like it did for hundreds of other musicians and artists globally.

 

While talking about ‘Teri Tasveer’, Asfar told The Daily Paperazzi, “There are some songs that we plan beforehand, whereas there are songs that just fall together piece by piece, this was the case with ‘Teri Tasveer’. From the initial humming to the first few lyrics, it all just happened during a jam session and it felt like a gift from God that all of us put together because we were sure that it would reach a lot of people.”

Similarly, while talking about the music video, the band said, “It is no doubt that the song is very special to each and every member as everybody interprets it differently, allowing the listeners to do the same. The idea with the video was to let the listener feel the purity of the message which was done by the acting, the set design, the production and the nostalgic melancholic analog vibe going on in the video. All of it had to be real for us. Although we were skeptical about how we would pull this off; how it will look visually as well. Since we wanted it to be very real, we are lucky that the final product looked exactly how we imagined it to be. We are glad how this turned out and we are hopeful that our listeners would love it too and experience this journey with us.”

 

The album – a collection of 9 tracks that is a labour of love for the quintet – is a familiar (and hopefully welcome) territory for fans of the band, featuring atmospheric build-ups, meaningful lyrics and melodies that are soulful and catchy. Through this album, they pay homage to the band’s collective inspirations and influences while staying distinctly Bayaan.

 

 

 

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