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Frieha Altaf is among a few Pakistanis, who take the positions of pioneers in their fields because of putting innovative ideas and powerful initiatives and many a times, place their country’s name flashing on the world map. Here, this dynamic woman has preceded her wits to organize the first ever virtual fashion week in Pakistan, amidst the lockdown all over the world in the wake of CoVid 19 pandemic. The digital presentation, titled ‘Catwalk Cares’ is a project of her CSR unit to recognise the efforts of front liners, fighting hard in these trying times, under the support of ‘Catwalk Event Management & Productions’, the company she owns. Frieha believes that the future of the fashion is now in online and digital world instead of lavish shows and events. She took some time out from her busy schedule and talked to Daily Paperazzi exclusively and elaborately.  

How did this idea of doing a virtual fashion show come into your mind?

Idea for the virtual Fashion Shows came up to about two months ago when the lockdown started and I kept thinking about what was going to happen to The Fashion Industry? I was talking to a lot of my designer friends and they all seems to be down, depressed due to the pandemic. I knew that we could not have big gatherings at least for a while and Fashion shows business will have to go through changes like other businesses. We would have to adapt.

Fashion weeks in Pakistan were already becoming pretty redundant; Sunsilk after 10 years had pulled out of sponsoring Pakistan Fashion Design Council, fashionistas had stopped going to fashion weeks (there are 6 now in Pakistan) due to lack of content; there was always a Line-Up of one good designer and 5-6 B or C class designers so it wasn’t gratifying to take time out and get ready to go and watch only one good show.

The idea of the Virtual show happened as I started doing home videos. I had so many clothes and I thought I could entertain my fans with a show at home. Eid was approaching. I thought what if I could get designers to send models clothes and just like me they could do a show and send it to me I could put together a whole showcase.

Also I wanted to do something for The Front liners. How can the fashion industry help frontliners. With Eid approaching the idea of putting a show and then gifting it to the fronliners resonated with everyone. We made a Plan to send out all the clothes to models from an A Designer and take help of the courier company to deliver the dress.

How did you manage it with all the SOPs, which have to be followed in this COVID 19 pandemic?

We also thought to do Hair and Makeup so that we schedule Zoom Calls with all the models where Nabila would guide them their looks. Asad ul Haq a director and friend helped put together a directional video to teach models how to shoot themselves. Result, 19 designers, a 3 day shows! Also, celebrities joined the cause and walked for the front liners, applauding them.

I provided models with Catwalk rehearsal (I myself shot the small video clip doing it and send to all the models).

Also, Our TV Director- Asad ul Haq did the Zoom session where he gave Tips to Models how to record clips at home like space should be clutter free and video should be record in landscape mode.

Furthermore, designer didn’t make a new collection but we still focused on only Top Designers and Top Models and it all turned out visually interesting because every location is different from another.  The shows will run on Catwalk youtube and facebook as well as on Geo digital platforms

Do you think that this initiative would be a test case in deciding virtual platforms the future of fashion industry?

You must be aware of Milan Fashion week, which is also happening and Indian council is also discussing virtual fashion week so I think this is the Future of Fashion. The Fashion for a while at least. Gucci has just announced instead of 4 Fashion show they only do 2 Shows. I think on ground events are now the thing of Past and Future of the shows is Digital. So yes this is the future and eventually people will get used to it. Internet reach and YouTube subscribers are increasing tremendously all over the world including Pakistan. Online sales of clothes will increase and people have to adapt the change gradually.

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Delay in diagnosis can result in long term disability



An awareness seminar to highlight the importance of early diagnosis and treatment of arthritis was conducted at the Governor house Punjab, with joint collaboration of Arthritis Care Foundation and Scotmann Pharmaceuticals here in Lahore on Sunday 21 November.

The seminar was chaired by the honorable Governor of Punjab Chaudry Muhammad Sarwar, with awareness sessions conducted by chairperson Arthritis Care Foundation, Prof. Nighat Mir Ahmed, Co-chairperson Prof. Sumaira Farman Raja, and Co-chairperson and General Secretary, Prof. Muhammad Ahmed Saeed, and Dr. Saira E. A. Khan.

According to research done by the Arthritis Care Foundation with funding by World Health Organization, approximately 1 out of every 4th person is suffering from some kind of inflammatory joint disease.  If not diagnosed early, these conditions can result in long-term disability, like Systemic Lupus Erythematosus. State of the art department of Rheumatology with international standards and equipment has been initiated at the Central Park Teaching Hospital, served by highly skilled and qualified specialists and staff. Central Park Teaching Hospital also provides free treatment services for deserving patients with the support of the Arthritis Care Foundation.


The seminar highlighted the role of Vitamin D, diet, and exercise for healthy bones and joints, arthritis in children, young and elderly, and the common causes of back pain.

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Peng Salon celebrates Children’s Day, inviting Children Cancer patients for a Spa Day



This Children’s Day, Peng Salon & Spa, one of the leading hair & skin clinics in Karachi came up with a thoughtful initiative for children suffering from cancer. They invited these young cancer warriors from Indus Hospital for a Spa Day at the salon to mark Children’s Day celebrations. The children were treated with professional salon & spa services for a relaxing & refreshing experience.



Kaneez Fiza & Nafisa Dawood, Incharge at the Psychosocial department at Indus Hospital, who accompanied the children stated that the children were happy and it was an amazing experience for the children as well as their team at the Peng Salon. According to Kaneez, it was the first time for the children that they had visited a salon and they loved every bit of it and were overjoyed with the experience.

These children, fighting their battle against Cancer, are dreamers – full of innocence, hope and happiness. These little angels enjoyed the services of their choice at the salon and they were all smiles with the kind of pampering they were provided with. Services such as Haircut, hair styling, manicure, pedicure, makeup etc. were provided that made their day extra special.


After going through months of grueling treatment, giving these brave warriors such a day was a thoughtful initiative by Peng Salon. Arranging a Spa Day on Children’s Day for these young children to give them moments of joy and happiness was a wonderful idea by the team. Their aim to make these children feel valued, loved and special while helping them make cherishing memories.

Children were overwhelmed with the services they were provided and were all smiles as they left for the hospital again. Thumbs up to Peng Salon for initiating such a thoughtful activity to celebrate Children’s Day!

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5 motivational thoughts to get you motivated by Canadian-Pakistani CEO, Muneeb Mushtaq



Canadian Pakistani CEO and motivational speaker Muneeb Mushtaq has given us many insightful and empowering thoughts over the years on the basis of his experiences as a young and dynamic businessman. The tech tycoon has been the founder of three tech business ventures and has managed to achieve so much at such a young age. And, he has given back his learning and knowledge by motivating, educating, and mentoring people to be successful in life.

Here are some motivational thoughts by the Forbes awarded entrepreneur Muneeb Mushtaq to get you motivated and beat the Monday blues:


  1. Get rid of the useless and negative clutter in your life


Muneeb Mushtaq suggests that it is important to subtract some of the unnecessary things from life to realise how insignificant they are. He advises us to get away from the insignificant and negative clutter in order to see an immediate positive impact. Worrying about what others think of us, trying to please everyone are some of the unimportant things we need to remove as soon as possible. According to him “When you remove what’s negative, it’ll add more space for what’s POSITIVE”!


  1. Don’t wait, just take the first step


The successful entrepreneur recommends us not to wait for other people or for the perfect moment to do what you have always wanted to do. There will never be a perfect time, situation or circumstances that would make you start working on your dreams. He advises us to just take the first step and get started.


  1. Failure is the opportunity to start over again, more wisely


The dynamic businessman is also of the view that failure provides an invaluable experience that makes it more likely to get success the next time around. He explains: “Till the time you don’t give up, the failures are just learning experiences, helping you to eventually succeed.”


  1. Respect the competition


Muneeb Mushtaq also shares this motivational thought that competition should be embraced and should be used as a driving force to push you further rather than fearing it. Competition is also a validation that there is a massive market and opportunity in the space to grow further.


  1. Change is important

Another motivating thought from Muneeb Mushtaq is that if you want change in life, then you should also be willing to change. He says, “If you are not willing to change, don’t expect your life to either”.

Follow Muneeb Mushtaq on Instagram @MuneebMushtaq for regular motivational posts.


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