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Chaand Raat with Afsaneh this Eid

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Afsaneh has established itself as a fashion brand with its timeless and traditional appeal, reaching out to a market that enjoys its heritage. The brand hosted a chand raat themed event to celebrate the festivities of Eid-ul-Fitr at their flagship store in Gulberg.

Team Afsaneh

The event was well-attended by leading bloggers, influencers, models, journalists and media personnel with great zest and zeal. The event included a range of fun filled activities for everyone to take part in. Stalls for colorful accessories such as bangles, khussas and henna were set up to celebrate the essence of Eid. Assorted mouthwatering delicacies ranging from sweet to savory and spicy food such as golgappas, crispy jalebis and freshly fried samosas were served.

Dressed up in luxurious outfits from Afsaneh’s latest Summer Collection featuring exotic prints that exude pure elegance adding a timeless charm to the solid embroidered outfits, guests had an amazing time.

Hussain Fazal; CEO of Afsaneh talked about the event saying, “It is a great pleasure for team Afsaneh to celebrate the arrival of Eid with a chand raat themed event with lovely people around us. The main aim for us at Afsaneh is to keep our rich culture alive, which is what we promote as well.”

Furthermore, Saima Pirzada, Creative Head of Afsaneh Pakistan said; “Afsaneh aims to bring a unique product to the Pakistani Lawn market giving the consumer an option to break away from endless print on print!”

Embodying sub-continental craft and culture, Afsaneh is a home-grown retail brand that celebrates diverse identities and culture with its traditional and timeless designs to cater to the local Pakistani market.

For more information regarding Afsaneh, please visit: 

Facebook: Afsaneh Pakistan

Instagram: @afsanehpakistanO

Entertainment

Hussain Rehar’s New Collection: An Amalgamation of Tradition and the Contemporary

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Dipped in sophistication and grandeur, Hussain Rehar has tried to recapture the essence of Eighteenth-century with his new clothing line; “Nizam Begum” showcasing the out-of-the-world aesthetics and design philosophy, that takes you on a ride back in time to that same era; with royalty oozing out of each ensemble. The whole collection is a testament to the finest craftsmanship, careful designing and hard work that’s reflected in the exceptional attention to the details. Apart from the astounding intricacy, Hussain Rehar has used the finest fabric available, to provide an amalgamation of both royalty and comfort in his outfits.

History: The Nizam Begums were the wives of the Nizams; rulers of the princely Hyderabad state. Nizam begums; queens of the Nizam dynasty, led extraordinarily lavish, posh and royal lifestyle, which was reflected in their unique, timeless attires, adorned with intricate embellishments and designs, openly expressing their royal stature, style and taste in dressing.

 

The ‘Nizam wives’ can be seen here, photographed in Hussain Rehar’s new Eid collection, reminiscent of that same glorious era, where he has tried to recreate the same great style and timeless fashion, by introducing and infusing a contemporary touch and creating a masterpiece that’s both sophisticated and outstanding; a stellar addition to one’s wardrobe, a piece of clothing that’s a must-have, timeless and making the one wearing it stand out as if draped in finesse.

What’s more interesting, is the fact that this intriguing piece of clothing, although affordable, is a limited edition range. Hussain Rehar has attained his inspiration from the Nizam Begum, so the collection is named after them, as a tribute to their timeless, sophisticated style and breathtaking dressing sense. The elegant pieces create a balance between the traditional and contemporary, and the final result is an outfit that is too tempting to resist.

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Catwalk Cares Season 2 Recorded Amid Strict SOPS

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Catwalk Cares Virtual Fashion Show Season 2 was recorded amid the setting, perfectly similar to any other fashion week outside of the Covid-19 pandemic except there was no engaging audience present and instead the side rows were eerily filled with empty wooden benches. The show was recorded at a grand and modern set comprising a sizable runway for ramp and desired lighting at Net Set Studio Karachi.

The show that was successfully recorded in the first week of August, for later virtual transmission, will be aired on ARY Zindagi TV worldwide into three-day format and on ARY Digital for its YouTube transmission under the aegis of ARY as the Official Media Partner on this Independence Day.

Frieha Altaf, CEO of Catwalk Event Management & Productions on the occasion thanked and gave credit to his friend Asad-ul-Haq (ace advertising filmmaker) for suggesting to present Catwalk Cares Season 2 on a ramp.

“Those who were in attendance though were a selected number of Media, came to the recordings at different time slots in order to follow the strict SOPs. Likewise, designers and brands along with their models were also assigned separate intervals so as to avoid crowding,” explained Frieha.

She added that participants were instructed to wear masks, keep a social distance and using hand sanitizers when off camera and continuously urged to remain safe.

At the show, singer Ali Tariq of ‘Bekha Na’ from ‘Parey Hut Love’ did the world premiere of new song “Chaho Na” while popular Folk- Rock singer Natasha Baig performed the song ‘Kaseria’ for one of the participating brands Kayseria.

SABS Salon is the official Makeup and Hairstylist of Catwalk Cares Virtual Fashion Show Season 2 while Samiya Ansari of SABS, a trained wardrobe stylist and fashion editor helped in guiding and oversee looks.

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Rameez Anwar Pays Tribute To His Own Legacy

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Rameez Khawaja Anwar, a composer and multi-instrumentalist takes the legacy of his grandfather, the renowned Pakistani music director Khawaja Khurshid Anwer farther by creating music that sounds back to an era when melody was in its pure form.

Rameez’s upcoming music video for his new song, ‘Woh Umeed Ki Manzil,’ is a love letter to songs of Bollywood-Lollywood past. The composition use instruments like vibraphone, bansuri, and sarangi, to the piano entrance to give a memorial to the golden era of sub continental film. The centrepiece of the track is an evocative vocal performance from Zeb Bangash, with the kind of flair typical of singers from that era. 

Born and raised in Texas, Rameez was always drawn to the film songs composed by his grandfather and other luminaries of the Bollywood-Lollywood film industries. 

“Growing up in America, my musical influences definitely skewed more towards Western pop, rock, and a little bit of hip hop, but our parents always made sure my siblings and I were exposed to Desi music from a young age, Rameez racalls.

The music video was directed by Maham Khwaja, another of Khurshid Anwar’s grandchildren.  Maham has tried to recreate the look and feel of one of her grandfather’s songs, from the black and white images to the hair, makeup, and wardrobe, and to garden setting overlooking a winding river with frames full of fog.  The video includes Aniqa Khwaja (no relation) and Nikhil Saboo, both are young and upcoming actors. 

The seed for the song actually began with Rameez’s father, Dr. Khawaja Nauman Anwar, when the latter was just a young boy. Anwar came up with the melody after reading a novel when he was 15-years old.  At the end of the novel was a poem which began, ‘Woh umeed ki manzil, ab kahaan nigaahon mein,’ on which Anwer came up with the melody in just ten minutes. However, despite growing up under the same roof as Khurshid Anwar, the young Anwar was not musically trained, so the tuned sat and kept in humming in head till his own son became able to grow the melody into a full-fledged song.

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