Abdullah Kadwani and Asad Qureshi, with their brilliant leadership, have changed the face of entertainment in Pakistan with their stellar content in the past few years.
Heralding Pakistan’s entertainment landscape, specifically Geo Entertainment’s boom, 7th Sky Entertainment shows continued to be the channel and TRP drivers, driving Geo ahead of the competition.
They have shaken up an entire genre of entertainment content on Pakistani media by mastering the art of storytelling that became popular not only amongst the masses across the country but also amongst the South Asian populace worldwide.
The relatable narrative by the production masterminds ensures that there is something for everyone, also considering the social and cultural norms of their target audience.
The diverse stories, engaging plots, and dramas that range a plethora of genres, 7th Sky Entertainment is the only independent entertainment company in Pakistan who has had the highest number of projects on air at any given moment this year.
After the phenomenal success of Dil-e-Gumshuda and Mera Rab Waris, the currently on-air Ramz e Ishq, Kahin Deep Jalay, Darr Khuda Se, and the recently released Deewangi, they have ended their year in entertainment on an impressive note.
The success for 7th Sky Entertainment’s 2018 megahit ‘Khaani’ continued this year, as the serial went on to be the only Pakistani drama released on Netflix in 2019 and making it to its trending list as well. The drama also won big at the Lux Style Awards 2019, with the leading man Feroze Khan walking away with the Best Actor trophy.
2019 also saw a one of its kind production “Makafaat” by 7th Sky Entertainment. Featuring different short stories on societal evils with the blend of karma, it started airing daily on Geo, as a part of their Ramzan Transmission and continued to garner success post it as well, for the soul-shaking and inspiring content. What makes Makafaat additionally unique is that it was the first pre-recorded content that was aired on a timeslot restricted to live transmissions only – another brainwave by the dynamic duo to push the way media in Pakistan conventionally works.
Abdullah Kadwani and Asad Qureshi, in this competitive media environment, have managed to experiment, innovate, & deliver repeated success – playing a significant role in making the entertainment industry flourishing in Pakistan – and helping Geo Entertainment achieve its place as the Top Entertainment Channel in Pakistan throughout 2019.
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‘Tere Saath’- a ballad of love and heartbreak
Abdullah Qureshi is back with another superb single, which is sure to become your favorite song of this season. The single titled ‘Tere Saath’ is Qureshi’s first collaboration with renowned music producer Eahab Akhtar. The song has been sung and penned by both the artists while Akhtar has composed and produced the music.
The song was recorded over two days after Qureshi got a call from Akhtar to give a listen to the new track that he had made. Things came together from that point on, and here we are with a beautiful composition that is fun, quirky, sad, and impactful at the same time.
The song comes as a breather of fresh air in the current times when everyone is confined to their houses because of the global pandemic. The song, written in English and Urdu, is a fusion of contemporary and pop music. It’s a happy-sad song, something that hasn’t been done before.
The song is about a lover asking his beloved the age-old question that people usually ask in love, “How could you do this to me?” The lover reminisces about the dreams he had for them, but they could never be fulfilled. He says there isn’t anything left to be said between the two of them and that things happen in life. According to him, the world is full of liars. That is why he wants to speak the truth because he isn’t like others. All of that is said through an upbeat melody that is sure to get you grooving.
The overall feel of the song is very western but retains its flavor and soul with the use of simple yet powerful lyrics in Urdu. The arrangement of the song is equally unique with the use of instruments such as guitar, drums, and techno beats that transform you into a musical world.
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