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Abdullah Kadwani & Asad Qureshi- The Power-duo of 7th Sky Entertainment

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Abdullah Kadwani and Asad Qureshi, with their brilliant leadership, have changed the face of entertainment in Pakistan with their stellar content in the past few years.

Heralding Pakistan’s entertainment landscape, specifically Geo Entertainment’s boom, 7th Sky Entertainment shows continued to be the channel and TRP drivers, driving Geo ahead of the competition.

They have shaken up an entire genre of entertainment content on Pakistani media by mastering the art of storytelling that became popular not only amongst the masses across the country but also amongst the South Asian populace worldwide.

The relatable narrative by the production masterminds ensures that there is something for everyone, also considering the social and cultural norms of their target audience.

The diverse stories, engaging plots, and dramas that range a plethora of genres, 7th Sky Entertainment is the only independent entertainment company in Pakistan who has had the highest number of projects on air at any given moment this year.

In addition to consistently high ratings, its episodes trending on Youtube & being one of the 3 most searched dramas on Google in 2019, “Bharosa Pyar Tera” was a flag bearer in one more account. It showcased the entertainment house’s strategic development in broadcasting format, as the 1-hour show ran for five days a week, which was a creative and strategic first.

After the phenomenal success of Dil-e-Gumshuda and Mera Rab Waris, the currently on-air Ramz e Ishq, Kahin Deep Jalay, Darr Khuda Se, and the recently released Deewangi, they have ended their year in entertainment on an impressive note.

The success for 7th Sky Entertainment’s 2018 megahit ‘Khaani’ continued this year, as the serial went on to be the only Pakistani drama released on Netflix in 2019 and making it to its trending list as well. The drama also won big at the Lux Style Awards 2019, with the leading man Feroze Khan walking away with the Best Actor trophy.

2019 also saw a one of its kind production “Makafaat” by 7th Sky Entertainment. Featuring different short stories on societal evils with the blend of karma, it started airing daily on Geo, as a part of their Ramzan Transmission and continued to garner success post it as well, for the soul-shaking and inspiring content. What makes Makafaat additionally unique is that it was the first pre-recorded content that was aired on a timeslot restricted to live transmissions only – another brainwave by the dynamic duo to push the way media in Pakistan conventionally works.

Abdullah Kadwani and Asad Qureshi, in this competitive media environment, have managed to experiment, innovate, & deliver repeated success – playing a significant role in making the entertainment industry flourishing in Pakistan – and helping Geo Entertainment achieve its place as the Top Entertainment Channel in Pakistan throughout 2019.

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Ramsha Khan Brilliantly Tackles Hamna’s Situation as ‘Ishqiya’ Comes to a Standtill

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Ishqiya has finally come to a standstill after a long silence on the part of the main lead Hamna, played by Ramsha Khan. Let’s take a quick look back on the story so far.

Hamna’s (Ramsha Khan) marriage to Azeem (Gohar Rasheed) was her father’s choice, but she accepted this new relationship with all her heart. She had left her past behind and moved forward with Azeem, which provoked Hamza (Feroze Khan) to think that Hamna has betrayed him, so to take revenge for this betrayal, he got married to Hamna’s sister, Roomi (Hania Amir). Hamza had been taking advantage of his relationship with Roomi to emotionally blackmail Hamna into meeting him at hotels and calling her at random hours at night, making sure to disrupt her peace at all costs.

Hamna’s has not been an easy character to deal with, though Ramsha Khan’s powerful dialogue delivery and the way she uses her facial expressions to convey her state of mind clearly showed her powerful acting skills. As Hamna finally broke her silence and confessed to her husband Azeem regarding her relationship with Hamza, everyone is on their toes to see what will happen next.

Ramsha’s facial expressions are simply spot on. Whether it’s the scene when she is confessing the truth in front of her husband regarding her past or hears about her father’s death, we can clearly feel the pain she is going through.

She has been the center of everyone’s comments lately and is receiving a lot of appreciation for her role as Hamna. There is a fan base that loves Ramsha Khan’s chemistry with Feroze Khan, and then there is another fan base that is shipping the romantic scenes between Ramsha Khan and Gohar Rasheed. To have such an impact with one single character is not easy, but Ramsha Khan is winning here with her splendid performance.

The drama shows Hamna with a different vibe when she is with Hamza and a different vibe when she is with Azeem. Hamna’s relationship with Feroze khan was fun and innocent while her relationship with Azeem is more serious, trustworthy, and mature. Ramsha Khan deserves a huge appreciation for producing such a remarkable difference in a character through her performance caliber.

In the last few episodes, Hamna has emerged as a very strong person who knows what she wants from life and how she plans to attain it. This comeback in her character was long due and was executed with perfection. Ishqiya fans have since then gone crazy for Hamna as her character has become more influential now.

The emotional mix up between Hamza, Hamna, Roomi, and Azeem is on an explosive stage. One mistake can destroy four lives, and Hamna is trying her best to save them all. Let’s see what will happen next.

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Lock-down is temporary but Father’s day is permanent

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He is the person who started working hard even before your birth to give you a safe space full of warmth and comfort. It is rightfully said that no person in this world would be happy to see you more successful than him except for your father.
A father is the first superhero in a child’s life, the one he\she would always look up to, for love guidance, goals and unlimited demands.

Since most of the major events are being celebrated in a situation of complete lockdown in the country, we have got some sweet and doable ideas to surprise your dads on this Father’s Day.

Throw A Lunch Party


Isn’t it true that most of the dads are foodies and they can never say no to a dish made by their kids? On this special day, make his favorite dishes. Pamper him the whole day and do not forget to prepare something sweet for the evening tea.

Origami Nuts In Collaboration With OvenCraft


Yummy in his tummy!!! Origami Nuts has designed this cute basket of sweet banana crumble bread in collaboration with Oven craft. The appearance is cute and is definitely a perfect pick to show love and dedication on this special day to your fathers.

Kitchen Kahani’s Breakfast

Almost every dad is a nihari lover and especially in this lockdown when we cannot go and dine out, Kitchen Kahani is offering  “Nashta with Abbu”. We are already melting at the name. You can order home-cooked beef Nihari to surprise your Abbus with a scrumptious desi nashta.

Customized Basket By Happy String

If your abba loves to eat junk, this can be an economical and a fancy present for him. Get his favorite chocolates and other edibles packed in a beautifully wrapped basket and brighten up your father’s mood with something sweet and salty.
Father’s Day DIY Cookie Kit


For young fathers, to have an interactive activity with small kids, Delish is offering customized DIY Cookie kits where you can make your own cookies with your kids while sitting at your home. Isn’t it a great yet adorably creative idea?

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“Beyond Wonder Women”- A Facebook Initiative to Promote Body Positivity

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Beyond Wonder Women is the brainchild of Minahil Kashif, a Law graduate from the University of London. She struggled with all the things that a normal Pakistani girl has to go through when it comes to the concept of a “perfect body”. Minahil used body-shaming as fuel and a reason to start Pakistan’s first fitness and motivational group that promotes the idea of women of all ages, race and ethnicity to come together and live a positive and healthy life.
The initiative “Beyond Wonder Women” aims to help our nation unlearn the concept of “perfect body” by promoting self-love, along with encouraging to be healthy and discouraging them to come down to society’s unnecessary expectations.
Beyond Wonder Women strives to provide women a safe space. Their Instagram promotes fitness and health while they work on the community’s mental health and well-being through their Facebook group in order to maintain privacy.
Amongst other wonder women is  Maryam Feroz (@25vectors) who has produced content that has helped them achieve many milestones in a short span of time which include crossing 1000+ members on their Facebook group and getting shoutouts from international trainers such as @chontelduncan and @stephaniesanzo.

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