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Abdullah Kadwani & Asad Qureshi- The Power-duo of 7th Sky Entertainment

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Abdullah Kadwani and Asad Qureshi, with their brilliant leadership, have changed the face of entertainment in Pakistan with their stellar content in the past few years.

Heralding Pakistan’s entertainment landscape, specifically Geo Entertainment’s boom, 7th Sky Entertainment shows continued to be the channel and TRP drivers, driving Geo ahead of the competition.

They have shaken up an entire genre of entertainment content on Pakistani media by mastering the art of storytelling that became popular not only amongst the masses across the country but also amongst the South Asian populace worldwide.

The relatable narrative by the production masterminds ensures that there is something for everyone, also considering the social and cultural norms of their target audience.

The diverse stories, engaging plots, and dramas that range a plethora of genres, 7th Sky Entertainment is the only independent entertainment company in Pakistan who has had the highest number of projects on air at any given moment this year.

In addition to consistently high ratings, its episodes trending on Youtube & being one of the 3 most searched dramas on Google in 2019, “Bharosa Pyar Tera” was a flag bearer in one more account. It showcased the entertainment house’s strategic development in broadcasting format, as the 1-hour show ran for five days a week, which was a creative and strategic first.

After the phenomenal success of Dil-e-Gumshuda and Mera Rab Waris, the currently on-air Ramz e Ishq, Kahin Deep Jalay, Darr Khuda Se, and the recently released Deewangi, they have ended their year in entertainment on an impressive note.

The success for 7th Sky Entertainment’s 2018 megahit ‘Khaani’ continued this year, as the serial went on to be the only Pakistani drama released on Netflix in 2019 and making it to its trending list as well. The drama also won big at the Lux Style Awards 2019, with the leading man Feroze Khan walking away with the Best Actor trophy.

2019 also saw a one of its kind production “Makafaat” by 7th Sky Entertainment. Featuring different short stories on societal evils with the blend of karma, it started airing daily on Geo, as a part of their Ramzan Transmission and continued to garner success post it as well, for the soul-shaking and inspiring content. What makes Makafaat additionally unique is that it was the first pre-recorded content that was aired on a timeslot restricted to live transmissions only – another brainwave by the dynamic duo to push the way media in Pakistan conventionally works.

Abdullah Kadwani and Asad Qureshi, in this competitive media environment, have managed to experiment, innovate, & deliver repeated success – playing a significant role in making the entertainment industry flourishing in Pakistan – and helping Geo Entertainment achieve its place as the Top Entertainment Channel in Pakistan throughout 2019.

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Red Carpet Glitterati At Hum Style Awards 2020

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Hum Style Awards 2020 – The Good, the Bad, and the Dazzlingly Hottest

Hum Style Awards 2020

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Reema Khan Wins Timeless Beauty Award

Zara Noor Abbas performs special dance during Hum Style Awards in Karachi

The enchantment and glitz of a perfect Saturday night, and with the true spirit of a star-studded affair, Hum Style Awards 2020 kickstarted the year with a bang. Held at Expo Center Karachi, the Hum Style Awards was indeed filled with glamour and graced by big names of the fashion and entertainment industry and turned out to be a compendious evening. The red-carpet ceremony began with a spark with megastars including Reema Khan, Tariq Amin, Zara Noor Abbas, and Mira Sethi among many, walking along and flashing their brightest smiles and deluxe attires. However, the zing started to fade after a few hours, turning into a drabber experience, and the diminutive size of the red carpet relative to previous years just added to the walk being shorter and people getting bored quickly.

The event turned out to be unusually timely, and before it was half past nine, the hall was filled and the show about to begin. The stage was remarkably gorgeous with the graphics setting a starry-night mood, mirroring the space with so many of the industry’s stars. Though the hall space was relatively cramped, making it appear congested at a few spots, especially when there was movement. And what better way to start the show, than with a splash of patriotism invigorating one’s spirits through our beautifully melodious national anthem.

The boost of patriotic sentiment was followed by a performance by a rap dup, Young Stunners, which turned out to be moderately successful in energizing people. It even managed to make the audience laugh at some spots, especially with the comical references to videos of celebrities that went viral on social media – the actor Ali Rehman Khan’s video leak where he is repeatedly seen saying to a restaurant’s staff, “Aap ko pata hai main kaun hun?” (“Do you know who I am?”)

Adnan Siddiqui opens the show in style

Adnan Siddiqui, the host for the night, gave the show’s opening note, which was perhaps the only part of the hosting that can be termed enjoyable. The other hosts that followed, namely Aamina Sheikh and Usman Mukhtar, steered the event in a way which could have been made more entertaining if it were Adnan Siddiqui paired with Aamina for the show, as Mukhtar’s part sounded rather clumsy, with forced jokes in between. His Hum Smile Awards segment left a lot of the peers watching the show super perplexed, as his supposed impression of PTV’s host Tariq Aziz, was downright vague. The only thing that seemed spontaneously amusing about the hosting, was the use of political jokes here and there, which is rarely observed in Award ceremonies. From the comment on how Imran Khan is the only Prime Minister without his own business and hence, is bent on erasing all business from Pakistan, to the “boot polish” statement, the spritz of comedy was like a breath of fresh air in the otherwise mundane script.

Aaminah Sheikh and Usman Mukhtar also hosted the event

The performances were energetic, and made the audience recall all the classic, vintage Pakistani music, while appreciating the present-day music that is part of our television and film industry. The second performance by Ahsan Khan and Sara Loren was riveting, though if the music is to be viewed separately than the dances, both the performers lacked the energy and the vibe of the tunes, despite being great at dancing usually.

The highlight of the event was the performance by Zara Noor Abbas, who appeared to be an embodiment of grace and art, rhythm and style, as she moved to the beat of the classical songs. Her performance was thoroughly refreshing and delightful, one which reminds you of not only the beauty of the art itself, but also the ability of a great artist keeping the viewers fascinated, throughout.

Dancing to the superhit tunes of the blockbuster film of last year, Superstar, the power-couple Farhan Saeed and Urwa Hocane brought life to the show, as they shook the stage with their dynamic moves. The flow of the choreography and the beat of the dance numbers kept the fun alive till the next performance, which was undoubtedly another key feature of Hum Style Awards. The said performance was a splendid concert by Abrar ul Haq, instantly making the audience fall in love and sway with the hit Punjabi beats. However, had the concert been live, it would have added more of a buzz in the environment.

Urwa Hocaine and Farhan Saeed performs on Pakistani filmy songs

The Award Categories included the Rising Star 2018-2019 won by two of the Nominees including Mush Kaleem, the Hair and Make-up Artist of the Year 2018-2019 secured by Qasim Liaqat, Fashion Photographer of the Year 2018-2019 bagged by Alee Hasan, Best Model Female 2018-2019 won by Zara Abid, Best Model Male 2018-2019 won by Aimal Khan, Designer of the Year Lawn 2018-2019 received by Zara Shahjahan, Most Stylish Performer 2018-2019 won by Asim Azhar, Timeless Beauty won by Reema Khan, Most Stylish Actor Television 2018-2019 won by Sonya Hussyn in the Female Category and Mikaal Zulfiqar in the Male Category, and Most Stylish Actor Film 2018-2019 won by Mahira Khan (Popular) and Kiran Malik (Jury) and Ahad Raza Mir in the Female and Male Category, respectively.

Surprisingly, despite Superstar being one of the highest grossing film of the previous year, Bilal Ashraf was not nominated for the Most Stylish Actor Film category. If there were two awards given in the Female category in the name of Jury and Popular Choice, there surely could have been made room for two awards being awarded in the Male category as well, deservingly giving one of the awards to Bilal Ashraf.

Hajra Khan bags Most Stylish Sports Personality Awards 2020

Other Categories included Most Stylish Sports Personality 2018-2019, won by Hajra Khan, Captain of Pakistan Women’s National Football team. This was a novel deviation from the usual practice of recognition being granted to cricketers alone, as well as the fact that a woman bagged the award.

Style Icon given to Aisha Omer, and other prestigious awards that were part of the ceremony were Best Model Male and Female, Designer of the Year Pret Wear, Bridal, Menswear, Demi-Couture, and Lawn, as well as Retail Label of the Year and Excellence in Interior Designing and Furniture Manufacturing.

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Sublimity with Oomph and Grace- Anaam Chaudhry

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We sat down with the lovely and beautiful Anaam Chaudhry and talked about her luxury pret-a-porter line, future plans and personal style statment. We have to say, her work is absolutely stunning and praiseworthy. In the world where starting a clothing business has become a hobby, she stands tall with her phenomenal craftsmanship and wonderful aesthetics.

Here is what she shares.

1) Your personal style statement in wedding\formal wear?
In wedding wear, I love old school clothes. I think when you dress up in eastern clothes, one should go all traditional. So I would say my style statement is very ethnic.

2) In this modern age, where contemporary and traditional go hand in hand, how difficult is it to maintain both elements in an outfit?
I don’t know about others but for me, it can get a little tricky because like I said I love going all traditional with my eastern wear. So to add contemporary in it can be a task. But as many people love modern and fun clothes, I like to play around with my cuts and silhouettes.

3) What makes You, as a designer, a cut above the rest?
I don’t think there is anything as being above the rest. We all are trying to represent our style and our work in the best way we can. So everyone is above in their own genre.

4) Which prominent designer is your role model?
Coco Chanel. The brand has always been loyal to their type of fashion.

5) Do you like the idea of showstopping with an actor\actress rather than a renowned model?
I think fashion shows look the best with models being the showstoppers as that’s their job and they know to carry a designer’s show-stopping outfit as well.

6) How the modernised era has affected wedding trends? Do you see a drastic change??
I love new trends and I’m happy to see how modern brides are willing to experiment on their big days. I love the simplicity of some brides but I love how some want to go all out and extra!

7) Which clothing trend was predominant in this wedding season and which one you liked the most?
I think shalwar kurta really made its debut this wedding season and I’m glad it did. I’m my opinion, long kurtas and shalwars are a classic.

8) How the trends in clothing have changed over time and according to you what is missing nowadays?
Like I said before everyone is becoming more daring when it comes to experiments so that gives designers a free hand to explore their creativity as people are willing to wear new things. Nothing much is missing but yes, I really hope that individuality becomes a trend again.

9) What keeps you motivated every day to design and do the same task again and again?
I have a passion for what I do. It genuinely makes me happy to make beautiful clothes and it makes me even happier when people wear my thoughts which eventually change into the clothes they wear.

10) If you could change one thing about today’s fashion industry, what would It be?
I feel there is a very fine line between (ideally positive) criticism and bullying. We all need to mind it.

11) What does it take to be a good designer?
Individuality is very important. Being expressive about your designs and sticking to your style is key for me.

12) Have you ever sensed any kind of monopoly in the fashion industry since you are relatively new?
Yes, of course. That’s in every field. Old brands cash on their names not quality. Whereas new brands have to work double to make a name and sell the best quality. As in our society, it’s all about the brands even if they serve you nothing.

13) Do you think that we are losing old school charm with these budding trends in the wedding and formal wear?
Mostly, we are. But there are some people who still love wearing ethnic wear at weddings. Plus, I think very soon the old school style will make a big come back.

14) What is your main philosophy while designing a dress?
For me, it’s all about playing around with colours and different kinds of thread and embellishments. It all begins with that one colour.

15) We have seen your designs. They are classy yet so beautifully traditional, what’s your take on this?
Thank you! Me and my team, together we try our best to make and do justice to traditional wear. So that, its element in today’s world can stick around.
16) What are your next plans?
To expand “Anaam Chaudhry” even more, and to maybe step my shoes in the skincare world. Who really knows?

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