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5 New Collections that Quickly Stole our Attention

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Every now and then, we are on the lookout to find clothes that perfectly align with modern-day trends. Every single week, one or the other clothing brand comes up with a new collection. But, do they really offer something new, unique and up to the mark? This is a tricky question. One should not just wear a dress that has a brand tag but should go for comfortability and the variety that it offers. For us, the most appropriate style is the one done with experimentation or the one that brings something out of the box. Behind each collection, there should always be a vision to bring something new, quirky and fun to wear.

These are 5 new collections that we absolutely loved and they have all the elements of class and sass that you need to pull any event.

Shisha AW ‘19 by Zara Shahjahan

Adorned with dainty and minimal sheesha work, these basic attires paired along delicate organza dupattas are sewn with a fair share of subtle oomph and grace. Immersed in sophistication, Zara Shahjahan’s new collection has got an edge to fit in the aura of any sumptuous event.

“Across the subcontinent, shisha embroidery has grown to be a symbol of identity, with various and particular styles of embellishment adopted across regions and borders. At home, it is commonly associated with Sindh, Pakistan but it is a practice that spans across Asia and afar, including Eastern Sumatra. It is claimed that the technique was introduced by the Mughals in the 16th century to the Indian subcontinent, with the Persian term ‘shisheh’ transferring over to Urdu/Hindi. We continue to look towards references that feel like home at Zara Shahjahan, and this technique is one that is heavily employed in this collection, hence aptly named ‘Shisha’. Take a closer look.” – Zara Shahjahan

Shahnoor by Anum Hassan

Dainty, refreshing and quirky!!! Anum Hassan’s Shahnoor is a mix of charming and vivacious hues merged with lively patterns and coruscating details embedded in each outfit. 

“Shahnoor means “royal glow”. I took the inspiration from my niece as her name is Shahnoor. So, the theme was to come up with bright and colorful patterns giving joyous vibes. To give it a subtle look, we have used darker tones as well. The main idea was to bring a range that is affordable for everyone. We have used a lot of stonework and threadwork on it. Its a fusion of tradition and modernity that goes very well with today’s trends.” – Anum Hassan

Lela AW’19 by Natasia Paul

We were totally awe-struck by Natasia Paul’s debut collection. This is probably a rare embodiment of classic and contemporary coming together on a plain canvas. Each piece radiates royalty with a sheer glam incorporating modern age captivating details. Whattay treat!!! 

 “Lela” is my first collection so goes without saying how special it is to me. The inspiration for “Lela” comes from gypsies around the world. I find the gypsy aesthetic quite appealing; it’s flamboyant, feminine and easy at the same time. They symbolise a nomadic lifestyle, freedom and progression. It feels like a wonderful fantasy as they’ve been able to escape from the hustling life that we have, but their reality is far from it.” – Natasia Paul

Saheli by Zainab Salman

Keeping in mind the erratic fashion trends, Zainab Salman’s new collection Saheli is a pure portrait of traditionality soused in elegance and exceptional craftsmanship. 

“Our new Bridal Campaign “Saheli” is about celebrating our legacy, empowering our craft and sharing a precious bond with the people we love. The pieces exude the deeply rooted, old-world charm. This collection is a translation of passion and love from our craftsmen and their expertise of turning materials into heirlooms, that can be cherished for the generations to come – Every piece in this collection has been curated with a lot of care and a lot of attention has been given to the detailing.” – Zainab Salman

Noor-ul-Ain by Asifa Nabeel

 Asifa Nabeel’s Noor-ul-ain creates magic with its fine craft and celebrates the glorious tradition with its vibrant hues, celestial cuts and magnificent embroidery put together in every outfit.

“This collection is a remembrance of the beautiful forgotten eras. We have brought rich palettes, golds and stunning embroideries to keep the old school glamour intact. It’s created for the people who cherish their past and are in love with their present. It’s a bridge between the past and present. It’s an old tale, called: Noor-al-Ain.” – Asifa Nabeel

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Entertainment

Mehwish Hayat Louds Using Truck Art for the Rights of the Girl Child

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Tuck Owners, drivers and artists pose with their brightly colored trucks on the International Day of the Girl Child

The Ministry of Human Rights initiative “Truck Art for Awareness and Advocacy for the Rights of the Girl Child in Pakistan” mesmerizes stakeholders.

  • The biggest achievement of this intervention is that Truck owners, Truck drivers and Truck artists own this initiative” says Samar Minallah (Anthropologist/ Pioneer of the Truck Art for Awareness intervention in Pakistan
  • Ministry of Human Rights, Government of Pakistan stands tall for upholding all constitutionally enshrined rights of the girl child” Dr Shireen Mazari, Federal Minister for Human Rights

This year marked over 25 years of the International Day of the Girl Child. The Ministry of Human Rights, government of Pakistan, through the Huqooq-e-Pakistan Programme, in collaboration with the European Union held a launch event on 11th October 2019 at Lok Virsa in the country’s capital, Islamabad.

20 Newly painted trucks transverse across Pakistan to ensure the right message reaches the right audiences. Trucks, moving billboards, here are becoming vehicles for spreading awareness regarding educating girls, and truck art is making its way to bridge communication gaps between key stakeholders involved in ensuring rights are given to the girl child

“Let’s pledge to give girls a better brighter future” said Mehwish Hayat, the appointed Goodwill Ambassador to the Rights of the Girl Child by the Ministry of Human Rights,  in her talk engaging with the participants of the launch event.

Goodwill Ambassador for the Rights of the Girl Ms. Mehwish Hayat addressing during a function to mark International Day of Girl Child (Advocacy and Awareness through Truck Art) at Lok Virsa

 “The brightly painted trucks through Pakistan’s indigenous truck art support us in creating awareness as well as amplifying a message to begin advocacy from within the grassroots of Pakistan from the remotest of areas” says Minallah.

She further added that Hayat Khan, a truck workshop owner, extended great cooperation in this regard and played a pivotal role in convincing other truck drivers to change the paintings on their rides.

The Launch evnt was attended by over 400 participants. A gathering with all relevant players present to commemorate the Day of the Girl Child. The event marks not only the beginning of a new era of the amplification of the rights of the girl child but also is a testiment to the fact that the Pakistani society is proud of its traditional art forms and the role community members like truck owner, drivers and artists are taken up for the cause.

Truck Artist Tahir Hayat adds finishing touches as he paints “Let me study, I will brighten the future”

Federal Minister for Human Rights Dr. Shireen Mazari, European Union Ambassador to Pakistan Mrs. Androulla Kaminara and Goodwill Ambassador for the Rights of the Girl Ms. Mehwish Hayat jointly distributing certificates among the artists during a function to mark International Day of Girl Child (Advocacy and Awareness through Truck Art) at Lok Virsa.

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5 Top Trends that keep popping on our fashion-gram

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Every time we check our social media, we get to know about a new trend that goes viral around the globe and to keep ourselves fashionably literate and aware, we have to go with that fashion parade no matter how absurd that trend is. But some fashions and patterns keep repeating and showing that they are here to stay forever and that too with different variations and intensities. 

We got our hands on these 5 fashion fads that everyone is going loco over.

Pantsuits

No matter what you bring in fashion every season, pantsuits will always have their dapper vibes on. Not just the formal events, these pantsuits have started trending on fashion shows, red carpets and casual events depending on how you carry your look. Wearing pantsuits does not take a lot of effort as only minimal accessories are needed along with a lavish pair of court shoes. Boom!!! you are good to ace. 

Animal Prints

Animal prints have a love-hate relationship when it comes to trending. Some days, you will hate the excess of these prints and some days you would love to keep adding these prints in your wardrobe. Lately, these prints are making their way into bags, shoes, jewelry and literally every wearable item. We love how people around the world are pairing animal printed pants, shoes, shirts, necklaces and bringing out the best looks on our newsfeed. 

Tonal nails 

Embrace a spectrum of shades this time when you got a manicure. While you go for this tonal nails trend, keep in mind to choose shades from the same color family. Whether muted tones or vibrant hues, do not go for pick and mix formula. We got this done and found it to be the chicest trend in nails for this season. 

Pastel Eye-Liner 

Black, brown or dark blue liner is so 2018. This also does not work for those who do not like to apply liner. Pastel eyeliners are the new in-thing in fashion town. Not Vivaciously hyper colors, but light and soothing colors are recommended for best results. The soft-toned hues are a wardrobe staple but feel daring and bold on the eye. If you are scared of taking a risk you can apply black liner first and can use an outline from any pastel palette or can just highlight the corners of your eyes. Whatever route you take, this one trend should be the must in your makeup list.

Thigh-High Boots

Either Pull them on over skinny jeans or leggings or style them with a mid-length skirt that is right above the top of the boots. To keep them look prominent, always go for a contrasting color; If your boots are a darker shade, go for a lighter tone outfit and vice verse. Ditch those Chelsia boots and go for thigh-high boots to flaunt this winter season. 

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Entertainment

4 Western Clothing Brands You Probably did not Know about!

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The hardest thing in Pakistan is to find a good western outfit that too in a reasonable price. We looked around and found some amazing brands that deliver your favorite outfit at your doorstep and have got a variety to perk up your fashion game with a sheer pizzazz.

Here is the list of 4 brands that will not only provide you with the best of colors but along with that, they have diversified range of dresses that very well adjust to your cultural barriers as well. From off-shoulders to crop tops to full length dresses, these shops have got you covered.

Vanya

As stylistic as the name is, Vanya has got a variety of shirts and dresses. Not only in Pakistan, this clothing brand ships around the globe. The vivacious color combinations and variant designs make it a perfect choice to shop for any formal to casual event.

“Vanya ensures its unique existence by featuring latest cuts & tailoring off the ramp to make global fashion statements more accessible. Our every Collection has the perfect blend of subtle & vivid hues, perfect for a modern women to stand out at every casual to formal gathering. We enjoy crafting the perfection for women!!”- Founder

Sowears

Floral prints in long dresses to plain vivid and contemporary hues in jumpsuits; Sowears has got stuff that matches your personality as well as any event that is probably just around the corner. It is more of a one stop shop.

“I created Sowears to bring in some cool western wear with a moderate traditional touch. You usually cannot find nice western wear with sleeves or full length and i had this vision to create something for everyone who likes to wear western but also wants it to be moderately decent. It’s rare to find your favorite piece of western clothing in stores. There are only few brands where you can get them in reasonable prices. There are only listed and selected brands that you will find in a shopping mall and even if they are good, they aren’t affordable for daily wear use.”- Soha Yasin

Zoya Hussain

You will find a very few women actually thinking about making a change or building other women up. Zoya Hussain has a similar vision probably for the reasons that she understands the struggle of finding good western wear that perfectly align with our culture as well. Frilled or floral, stripes or ruffles, Zoya stitches dreams into reality. We love how her each piece shows style, sophistication and a perfect tinge of grace.

“Well, my brand’s tag line is “For women from women” so, I am a big supporter of women all around working hard and making a change in the industry. And my idea is pretty much to bring about more of the western cuts and silhouettes to our country as people are starting to understand this genre of clothing.”

Manam Saqib

Dipped in novelty and glamour; Manam Saqib is all about intricate details, dainty fabrics and attractive cuts. The brand has a diverse range of tops; embroidered and plain having a contemporary aura with a tad bit of old school touch. If you want to move with the trend, Manam Saqib is the clothing line that you would like to visit right away.

“I have been into fashion for as long as I could remember. Since a very young age I used to spend all of my savings on clothes, each and every penny. It was always sad to see that there were not any good western wear in Pakistan. I always had to ask someone to get me clothes from abroad. And from here I got the idea to start my own business. For now, I’m just focusing on western wear as I want to make these classy tops available to the women of Pakistan.”

 

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